<s>
Data	B-General_Concept
monetization	I-General_Concept
,	O
a	O
form	O
of	O
monetization	O
,	O
may	O
refer	O
to	O
the	O
act	O
of	O
generating	O
measurable	O
economic	O
benefits	O
from	O
available	O
data	O
sources	O
(	O
analytics	O
)	O
.	O
</s>
<s>
Data	B-General_Concept
monetization	I-General_Concept
leverages	O
data	O
generated	O
through	O
business	O
operations	O
,	O
available	O
exogenous	O
data	O
or	O
content	O
,	O
as	O
well	O
as	O
data	O
associated	O
with	O
individual	O
actors	O
such	O
as	O
that	O
collected	O
via	O
electronic	O
devices	O
and	O
sensors	O
participating	O
in	O
the	B-Operating_System
internet	I-Operating_System
of	I-Operating_System
things	I-Operating_System
.	O
</s>
<s>
For	O
example	O
,	O
the	O
ubiquity	O
of	O
the	B-Operating_System
internet	I-Operating_System
of	I-Operating_System
things	I-Operating_System
is	O
generating	O
location	B-General_Concept
data	I-General_Concept
and	O
other	O
data	O
from	O
sensors	O
and	O
mobile	B-Application
devices	I-Application
at	O
an	O
ever-increasing	O
rate	O
.	O
</s>
<s>
Closely	O
associated	O
with	O
data	B-General_Concept
monetization	I-General_Concept
are	O
the	O
emerging	O
data	O
as	O
a	O
service	O
models	O
for	O
transactions	O
involving	O
data	O
by	O
the	O
data	O
item	O
.	O
</s>
<s>
There	O
are	O
three	O
ethical	O
and	O
regulatory	O
vectors	O
involved	O
in	O
data	B-General_Concept
monetization	I-General_Concept
due	O
to	O
the	O
sometimes	O
conflicting	O
interests	O
of	O
actors	O
involved	O
in	O
the	O
digital	O
supply	O
chain	O
.	O
</s>
<s>
Internet	O
platforms	O
and	O
service	O
providers	O
,	O
such	O
as	O
Google	B-Application
or	O
Facebook	B-Application
that	O
require	O
a	O
user	O
to	O
forgo	O
some	O
ownership	O
interest	O
in	O
their	O
data	O
in	O
exchange	O
for	O
use	O
of	O
the	O
platform	O
also	O
have	O
a	O
legitimate	O
claim	O
on	O
the	O
data	O
.	O
</s>
<s>
Thus	O
the	O
practice	O
of	O
data	B-General_Concept
monetization	I-General_Concept
,	O
although	O
common	O
since	O
2000	O
,	O
is	O
now	O
getting	O
increasing	O
attention	O
from	O
regulators	O
.	O
</s>
<s>
Internal	O
data	B-General_Concept
monetization	I-General_Concept
-	O
An	O
organization	O
's	O
data	O
is	O
used	O
internally	O
,	O
resulting	O
in	O
economic	O
benefit	O
.	O
</s>
<s>
Internal	O
data	B-General_Concept
monetization	I-General_Concept
is	O
currently	O
the	O
most	O
common	O
form	O
of	O
monetization	O
,	O
requiring	O
far	O
fewer	O
security	O
,	O
intellectual	O
property	O
,	O
and	O
legal	O
precautions	O
when	O
compared	O
to	O
other	O
types	O
.	O
</s>
<s>
The	O
potential	O
economic	O
gains	O
from	O
this	O
type	O
of	O
data	B-General_Concept
monetization	I-General_Concept
are	O
limited	O
by	O
the	O
organization	O
's	O
internal	O
structure	O
and	O
situation	O
.	O
</s>
<s>
External	O
data	B-General_Concept
monetization	I-General_Concept
-	O
A	O
person	O
or	O
organization	O
makes	O
data	O
they	O
possess	O
available	O
on	O
a	O
for-fee	O
basis	O
to	O
external	O
parties	O
,	O
or	O
as	O
a	O
broker	O
for	O
same	O
.	O
</s>
<s>
There	O
are	O
a	O
wide	O
variety	O
of	O
industries	O
,	O
firms	O
and	O
business	O
models	O
related	O
to	O
data	B-General_Concept
monetization	I-General_Concept
.	O
</s>
<s>
Big	B-Application
Data	I-Application
based	O
marketing	O
campaigns	O
like	O
those	O
offered	O
by	O
Instarea	O
.	O
</s>
<s>
Mobile	O
network	O
location	B-General_Concept
data	I-General_Concept
as	O
a	O
trigger	O
for	O
marketing	O
campaigns	O
,	O
like	O
those	O
offered	O
by	O
TASIL	O
&	O
Omantel	O
.	O
</s>
<s>
Some	O
of	O
these	O
patents	O
use	O
the	O
term	O
,	O
the	O
data	O
supply	O
chain	O
to	O
reflect	O
emerging	O
technology	O
to	O
federate	O
and	O
aggregate	O
data	O
in	O
real	O
time	O
from	O
many	O
individuals	O
and	O
devices	O
linked	O
together	O
through	O
the	B-Operating_System
internet	I-Operating_System
of	I-Operating_System
things	I-Operating_System
.	O
</s>
<s>
An	O
unexplored	O
but	O
potentially	O
disruptive	O
arena	O
for	O
data	B-General_Concept
monetization	I-General_Concept
is	O
the	O
use	O
of	O
Bitcoin	B-Protocol
micropayments	O
for	O
data	O
transactions	O
.	O
</s>
<s>
Because	O
Bitcoins	B-Protocol
are	O
emerging	O
as	O
competitors	O
with	O
payment	O
services	O
like	O
Visa	O
or	O
PayPal	O
that	O
can	O
readily	O
enable	O
and	O
reduce	O
or	O
eliminate	O
transaction	O
costs	O
,	O
transactions	O
for	O
as	O
little	O
as	O
a	O
single	O
data	O
item	O
can	O
be	O
facilitated	O
.	O
</s>
<s>
Consumers	O
,	O
as	O
well	O
as	O
enterprises	O
who	O
desire	O
to	O
monetize	O
their	O
participation	O
in	O
a	O
data	O
supply	O
chain	O
,	O
may	O
soon	O
be	O
able	O
to	O
access	O
social	O
network	O
enabled	O
Bitcoin	B-Protocol
exchanges	O
and	O
platforms	O
.	O
</s>
<s>
Stanley	O
Smith	O
,	O
who	O
introduced	O
the	O
notion	O
of	O
the	O
data	O
supply	O
chain	O
,	O
has	O
said	O
that	O
simple	O
micropayments	O
for	O
data	B-General_Concept
monetization	I-General_Concept
are	O
the	O
key	O
to	O
evolution	O
of	O
ubiquitous	O
implementation	O
of	O
user	O
configurable	O
data	O
supply	O
schemata	O
,	O
enabling	O
data	B-General_Concept
monetization	I-General_Concept
on	O
a	O
universal	O
scale	O
for	O
all	O
data	O
creators	O
,	O
including	O
the	O
burgeoning	O
internet	B-Operating_System
of	I-Operating_System
things	I-Operating_System
.	O
</s>
