<s>
A	O
data	B-General_Concept
discourse	I-General_Concept
is	O
a	O
discourse	O
that	O
works	O
within	O
the	O
context	O
of	O
data	O
and	O
how	O
data	O
can	O
fulfill	O
particular	O
purposes	O
,	O
agendas	O
and	O
narratives	O
.	O
</s>
<s>
In	O
relation	O
to	O
big	B-Application
data	I-Application
,	O
the	O
discourses	O
of	O
insight	O
,	O
wisdom	O
,	O
productivity	O
,	O
competitiveness	O
,	O
efficiency	O
,	O
effectiveness	O
,	O
utility	O
,	O
value	O
is	O
deployed	O
to	O
promote	O
their	O
legitimization	O
and	O
usage	O
in	O
businesses	O
and	O
repositories	O
.	O
</s>
<s>
Patrick	O
Ferucci	O
evaluates	O
meta	O
journalistic	O
discourse	O
in	O
relation	O
to	O
big	B-Application
data	I-Application
through	O
analyzing	O
Metra	O
journalism	O
from	O
2000	O
to	O
2017	O
.	O
</s>
<s>
At	O
Online	O
Marketing	O
Summit	O
,	O
in	O
San	O
Diego	O
,	O
Cheemin	O
Bo-Linn	O
,	O
president	O
and	O
interim	O
CMO	O
at	O
Peritus	O
Partners	O
,	O
discusses	O
the	O
increase	O
of	O
big	B-Application
data	I-Application
such	O
as	O
,	O
Facebook	O
that	O
produces	O
10	O
terabytes	O
of	O
data	O
per	O
day	O
.	O
</s>
<s>
Cheemin	O
Bo-Linn	O
says	O
marketers	O
can	O
use	O
these	O
big	B-Application
data	I-Application
to	O
examine	O
practices	O
and	O
behavior	O
of	O
customers	O
,	O
plan	O
campaigns	O
to	O
take	O
actions	O
,	O
to	O
target	O
consumers	O
and	O
shape	O
consumers	O
 '	O
habits	O
.	O
</s>
<s>
Big	B-Application
data	I-Application
is	O
used	O
to	O
analyze	O
and	O
understand	O
environmental	O
discourses	O
in	O
hotel	O
online	O
reviews	O
.	O
</s>
<s>
Data	O
imaginaries	O
and	O
affordances	O
are	O
attained	O
through	O
agglomeration	O
of	O
several	O
data	B-General_Concept
discourses	I-General_Concept
.	O
</s>
