<s>
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
provides	O
free	O
nutrition	O
education	O
programs	O
to	O
California	O
children	O
and	O
adults	O
through	O
teachers	O
and	O
health	O
professionals	O
.	O
</s>
<s>
In	O
addition	O
,	O
the	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
provides	O
a	O
Mobile	O
Dairy	O
Classroom	O
,	O
a	O
free	O
outdoor	O
assembly	O
with	O
a	O
live	O
cow	O
.	O
</s>
<s>
The	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
strives	O
to	O
help	O
consumers	O
make	O
food	O
choices	O
that	O
match	O
individual	O
values	O
and	O
contribute	O
to	O
optimal	O
health	O
.	O
</s>
<s>
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
currently	O
has	O
about	O
45	O
employees	O
in	O
four	O
offices	O
in	O
California	O
.	O
</s>
<s>
In	O
2007-08	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
reached	O
over	O
10	O
million	O
Californians	O
through	O
classroom	O
and	O
after-school	O
nutrition	O
education	O
programs	O
,	O
Mobile	O
Dairy	O
Classroom	O
,	O
health	O
professional	O
counseling	O
and	O
Meals	O
Matter	O
website	O
.	O
</s>
<s>
As	O
a	O
state	O
government	O
entity	O
,	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
is	O
funded	O
by	O
California	O
's	O
dairy	O
farmers	O
and	O
milk	O
processors	O
through	O
assessments	O
collected	O
by	O
the	O
California	O
Department	O
of	O
Food	O
and	O
Agriculture	O
.	O
</s>
<s>
The	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
(	O
formerly	O
called	O
California	B-Application
Dairy	I-Application
Council	I-Application
)	O
was	O
established	O
on	O
February	O
8	O
,	O
1919	O
.	O
</s>
<s>
All	O
these	O
events	O
inspired	O
Greene	O
and	O
Gray	O
to	O
bridge	O
the	O
link	O
between	O
nutrition	O
science	O
and	O
dairy	O
products	O
that	O
led	O
to	O
the	O
formation	O
of	O
the	O
non-profit	O
organization	O
California	B-Application
Dairy	I-Application
Council	I-Application
,	O
made	O
up	O
of	O
volunteer	O
producers	O
and	O
distributors	O
.	O
</s>
<s>
Sam	O
H	O
Greene	O
was	O
the	O
first	O
secretary-manager	O
and	O
F	O
.	O
J	O
.	O
Cummings	O
was	O
the	O
first	O
president	O
of	O
the	O
newly	O
formed	O
California	B-Application
Dairy	I-Application
Council	I-Application
.	O
</s>
<s>
Greene	O
served	O
as	O
manager	O
of	O
the	O
California	B-Application
Dairy	I-Application
Council	I-Application
for	O
30	O
years	O
.	O
</s>
<s>
California	B-Application
Dairy	I-Application
Council	I-Application
worked	O
with	O
schools	O
and	O
teachers	O
to	O
survey	O
130,000	O
school	O
children	O
and	O
found	O
that	O
on	O
average	O
36%	O
of	O
children	O
in	O
cities	O
did	O
not	O
receive	O
milk	O
on	O
a	O
regular	O
basis	O
.	O
</s>
<s>
By	O
1922	O
,	O
California	B-Application
Dairy	I-Application
Council	I-Application
implemented	O
a	O
school	O
milk	O
service	O
to	O
nearly	O
every	O
major	O
city	O
in	O
the	O
state	O
.	O
</s>
<s>
The	O
1920s	O
and	O
30s	O
brought	O
the	O
California	B-Application
Dairy	I-Application
Council	I-Application
's	O
first	O
big	O
strides	O
in	O
nutrition	O
education	O
,	O
beginning	O
with	O
the	O
"	O
Dairy	O
Product	O
for	O
Health	O
"	O
campaign	O
targeting	O
PTA	O
parents	O
.	O
</s>
<s>
The	O
Mobile	O
Dairy	O
Classroom	O
began	O
in	O
the	O
1930s	O
as	O
a	O
joint	O
venture	O
between	O
the	O
California	B-Application
Dairy	I-Application
Council	I-Application
and	O
Venice	O
,	O
CA	O
dairyman	O
Clarence	O
Michel	O
of	O
Edgemar	O
Farms	O
.	O
</s>
<s>
In	O
1945	O
,	O
the	O
California	B-Application
Dairy	I-Application
Council	I-Application
was	O
reorganized	O
by	O
the	O
California	O
State	O
Legislature	O
through	O
establishment	O
of	O
the	O
California	O
Dairy	O
Industry	O
Advisory	O
Board	O
.	O
</s>
<s>
This	O
newly	O
formed	O
board	O
adopted	O
the	O
principles	O
of	O
California	B-Application
Dairy	I-Application
Council	I-Application
and	O
began	O
working	O
closely	O
with	O
the	O
National	O
Dairy	O
Council	O
.	O
</s>
<s>
The	O
California	B-Application
Dairy	I-Application
Council	I-Application
continued	O
but	O
as	O
a	O
sub-unit	O
of	O
the	O
California	O
Industry	O
Advisory	O
Board	O
.	O
</s>
<s>
In	O
1961	O
,	O
the	O
California	B-Application
Dairy	I-Application
Council	I-Application
(	O
Joe	O
Hart	O
,	O
president	O
)	O
relinquished	O
its	O
name	O
to	O
the	O
California	O
Dairy	O
Industry	O
Advisory	O
Board	O
and	O
the	O
Advisory	O
Board	O
became	O
the	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
,	O
giving	O
it	O
a	O
better	O
identification	O
with	O
the	O
educational	O
material	O
used	O
from	O
the	O
National	O
Dairy	O
Council	O
.	O
</s>
<s>
Clark	O
was	O
chairman	O
of	O
the	O
board	O
of	O
the	O
newly	O
named	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
.	O
</s>
<s>
By	O
1963	O
the	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
had	O
grown	O
to	O
employ	O
19	O
staff	O
members	O
in	O
five	O
offices	O
.	O
</s>
<s>
The	O
work	O
of	O
the	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
expanded	O
beyond	O
schools	O
to	O
include	O
youth	O
clubs	O
,	O
banks	O
,	O
hospitals	O
,	O
medical	O
conventions	O
,	O
and	O
nursing	O
schools	O
.	O
</s>
<s>
Beginning	O
in	O
the	O
1960s	O
,	O
under	O
the	O
direction	O
of	O
Doug	O
Fisk	O
,	O
Manager	O
,	O
the	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
developed	O
comprehensive	O
two-week	O
programs	O
designed	O
to	O
promote	O
behavior	O
change	O
.	O
</s>
<s>
The	O
Madeline	O
Hunter	O
mastery	O
teaching	O
education	O
methodology	O
became	O
the	O
basis	O
of	O
four	O
new	O
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
programs	O
:	O
Little	O
Ideas	O
for	O
Pre-School	O
Children	O
;	O
Big	O
Ideas	O
Balanced	O
Meals	O
for	O
Second	O
Grade	O
;	O
Daily	O
Food	O
Choices	O
for	O
Fifth	O
Grade	O
;	O
and	O
Big	O
Ideas	O
for	O
Consumers	O
for	O
high	O
school	O
students	O
.	O
</s>
<s>
Dairy	B-Application
Council	I-Application
of	I-Application
California	I-Application
provides	O
free	O
resources	O
to	O
California	O
teachers	O
and	O
qualified	O
health	O
and	O
wellness	O
providers	O
in	O
California	O
.	O
</s>
