<s>
DOWN	O
is	O
a	O
location-based	B-Application
social	O
networking	O
and	O
online	B-Application
dating	I-Application
application	I-Application
for	O
users	O
looking	O
for	O
casual	O
relationships	O
and	O
hookups	O
.	O
</s>
<s>
DOWN	O
bills	O
itself	O
as	O
a	O
open-minded	O
,	O
sex-positive	O
alternative	O
to	O
other	O
dating	B-Application
apps	I-Application
.	O
</s>
<s>
Founded	O
in	O
2013	O
as	O
Bang	B-Operating_System
with	I-Operating_System
Friends	I-Operating_System
,	O
the	O
app	O
began	O
as	O
a	O
Facebook	B-Application
web	O
app	O
for	O
curious	O
singles	O
to	O
find	O
which	O
of	O
their	O
Facebook	B-Application
friends	O
were	O
interested	O
in	O
"	O
banging	O
,	O
"	O
or	O
casual	O
sex	O
.	O
</s>
<s>
After	O
lawsuits	O
from	O
Zynga	O
,	O
the	O
developer	O
of	O
popular	O
games	O
like	O
Words	B-Application
with	I-Application
Friends	I-Application
,	O
Bang	B-Operating_System
with	I-Operating_System
Friends	I-Operating_System
changed	O
its	O
name	O
to	O
DOWN	O
in	O
late	O
2013	O
.	O
</s>
<s>
Bang	B-Operating_System
with	I-Operating_System
Friends	I-Operating_System
was	O
launched	O
by	O
Colin	O
Hodge	O
and	O
Omri	O
Mor	O
after	O
meeting	O
at	O
Boost	O
VC	O
,	O
a	O
venture	O
capital	O
tech	O
incubator	O
in	O
San	O
Mateo	O
,	O
California	O
.	O
</s>
<s>
In	O
just	O
the	O
first	O
few	O
weeks	O
after	O
launch	O
in	O
January	O
2013	O
,	O
Bang	B-Operating_System
with	I-Operating_System
Friends	I-Operating_System
picked	O
up	O
coverage	O
first	O
from	O
the	O
niche	O
entertainment	O
site	O
,	O
BroBible	O
,	O
and	O
then	O
went	O
viral	O
with	O
stories	O
in	O
BuzzFeed	O
,	O
the	O
Daily	O
Mail	O
,	O
The	O
Daily	O
Beast	O
,	O
and	O
even	O
the	O
Colbert	O
Report	O
.	O
</s>
<s>
In	O
the	O
first	O
year	O
,	O
Bang	B-Operating_System
With	I-Operating_System
Friends	I-Operating_System
raised	O
$1	O
million	O
from	O
investors	O
,	O
including	O
Boost	O
VC	O
,	O
Tim	O
Draper	O
,	O
and	O
Great	O
Oaks	O
Venture	O
Capital	O
.	O
</s>
<s>
Bang	B-Operating_System
With	I-Operating_System
Friends	I-Operating_System
reached	O
1	O
million	O
users	O
within	O
three	O
months	O
of	O
launch	O
.	O
</s>
<s>
With	O
the	O
surge	O
of	O
registrations	O
and	O
press	O
attention	O
,	O
the	O
Bang	B-Operating_System
With	I-Operating_System
Friends	I-Operating_System
app	O
gained	O
even	O
more	O
headlines	O
with	O
a	O
guerilla	O
marketing	O
campaign	O
at	O
the	O
March	O
,	O
2013	O
South	O
by	O
Southwest	O
Festival	O
.	O
</s>
<s>
Starting	O
as	O
a	O
simple	O
Facebook	B-Application
web	O
app	O
in	O
January	O
2013	O
,	O
the	O
mobile	O
app	O
version	O
of	O
DOWN	O
launched	O
on	O
the	O
Apple	B-Application
App	I-Application
Store	I-Application
and	O
Google	B-Application
Play	I-Application
Store	I-Application
in	O
May	O
2013	O
.	O
</s>
<s>
Within	O
weeks	O
,	O
the	O
app	O
was	O
suddenly	O
removed	O
by	O
Apple	O
from	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
Midway	O
through	O
2013	O
,	O
Bang	B-Operating_System
With	I-Operating_System
Friends	I-Operating_System
was	O
sued	O
by	O
Zynga	O
,	O
the	O
social	O
network	O
game	O
maker	O
who	O
owned	O
Words	B-Application
With	I-Application
Friends	I-Application
.	O
</s>
<s>
Zynga	O
claimed	O
the	O
trademark	O
rights	O
to	O
the	O
phrase	O
"	O
With	O
Friends	O
,	O
"	O
threatening	O
a	O
lawsuit	O
against	O
Bang	B-Operating_System
With	I-Operating_System
Friends	I-Operating_System
.	O
</s>
<s>
The	O
companies	O
decided	O
to	O
settle	O
out	O
of	O
court	O
under	O
undisclosed	O
terms	O
and	O
Bang	B-Operating_System
with	I-Operating_System
Friends	I-Operating_System
rebranded	O
to	O
DOWN	O
in	O
late	O
2013	O
.	O
</s>
<s>
Along	O
with	O
the	O
rebrand	O
,	O
they	O
updated	O
the	O
dating	B-Application
app	I-Application
to	O
remove	O
the	O
limit	O
on	O
connecting	O
with	O
Facebook	B-Application
friends	O
and	O
expanded	O
users	O
 '	O
reach	O
to	O
friends-of-friends	O
.	O
</s>
<s>
DOWN	O
then	O
further	O
expanded	O
to	O
location-based	B-Application
dating	O
.	O
</s>
<s>
At	O
SXSW	O
in	O
2014	O
,	O
DOWN	O
co-founder	O
&	O
CEO	O
Colin	O
Hodge	O
returned	O
,	O
this	O
time	O
invited	O
,	O
and	O
headlined	O
a	O
discussion	O
with	O
Grindr	B-Application
founder	O
and	O
CEO	O
Joel	O
Simkhai	O
titled	O
"	O
SXSW	O
:	O
From	O
Stranger	O
to	O
Lover	O
in	O
One	O
Swipe.	O
"	O
</s>
<s>
The	O
pair	O
discussed	O
the	O
impact	O
of	O
social	O
technology	O
,	O
the	O
evolution	O
of	O
mobile	O
dating	O
,	O
and	O
how	O
creating	O
apps	O
like	O
Grindr	B-Application
and	O
DOWN	O
changed	O
their	O
own	O
dating	O
lives	O
.	O
</s>
<s>
As	O
part	O
of	O
Paktor	O
,	O
DOWN	O
eventually	O
was	O
rolled	O
into	O
M17	O
Entertainment	O
in	O
the	O
merger	O
between	O
Paktor	O
and	O
17LIVE	B-Algorithm
,	O
one	O
of	O
the	O
world	O
's	O
top	O
livestreaming	O
companies	O
.	O
</s>
<s>
In	O
2021	O
,	O
both	O
revenue	O
and	O
the	O
number	O
of	O
users	O
rose	O
over	O
100%	O
for	O
DOWN	O
,	O
a	O
top	O
20	O
dating	B-Application
app	I-Application
the	O
Apple	B-Application
App	I-Application
Store	I-Application
and	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
in	O
the	O
United	O
States	O
as	O
of	O
October	O
2021	O
.	O
</s>
<s>
DOWN	O
's	O
navigation	O
differs	O
from	O
the	O
typical	O
right	O
or	O
left	O
swipe-binary	O
commonly	O
used	O
by	O
other	O
dating	B-Application
apps	I-Application
.	O
</s>
<s>
You	O
can	O
also	O
swipe	O
right	O
to	O
view	O
previously	O
seen	O
profiles	O
,	O
so	O
users	O
can	O
revise	O
their	O
choices	O
,	O
a	O
feature	O
not	O
common	O
in	O
other	O
dating	B-Application
apps	I-Application
.	O
</s>
<s>
DOWN	O
is	O
available	O
on	O
both	O
the	O
App	B-Application
Store	I-Application
and	O
Google	B-Application
Play	I-Application
,	O
with	O
ratings	O
above	O
4.0	O
on	O
both	O
platforms	O
.	O
</s>
<s>
Users	O
can	O
register	O
or	O
sign	O
in	O
with	O
Apple	O
or	O
Google	O
Login	O
,	O
Phone	O
number	O
login	O
via	O
SMS	O
,	O
or	O
Facebook	B-Application
.	I-Application
</s>
