<s>
DJ	O
Hero	B-Application
is	O
a	O
music	B-Application
video	I-Application
game	I-Application
,	O
developed	O
by	O
FreeStyleGames	O
and	O
published	O
by	O
Activision	O
as	O
a	O
rhythm	O
game	O
spin-off	O
of	O
the	O
Guitar	B-Application
Hero	I-Application
franchise	O
.	O
</s>
<s>
The	O
game	O
also	O
features	O
a	O
mode	O
for	O
selected	O
songs	O
for	O
a	O
DJ	O
player	O
to	O
play	O
alongside	O
another	O
player	O
using	O
a	O
Guitar	B-Application
Hero	I-Application
guitar	O
controller	O
.	O
</s>
<s>
DJ	O
Hero	B-Application
was	O
generally	O
well	O
received	O
by	O
game	O
journalists	O
,	O
praising	O
the	O
departure	O
from	O
the	O
Guitar	B-Application
Hero	I-Application
series	I-Application
–	O
style	O
of	O
gameplay	O
,	O
the	O
use	O
of	O
the	O
turntable	O
controller	O
to	O
simulate	O
the	O
motions	O
of	O
a	O
DJ	O
and	O
how	O
the	O
game	O
's	O
difficulty	O
curve	O
helps	O
the	O
player	O
to	O
become	O
skilled	O
on	O
it	O
,	O
and	O
the	O
game	O
's	O
soundtrack	O
;	O
several	O
smaller	O
issues	O
were	O
identified	O
as	O
potential	O
improvements	O
for	O
a	O
possible	O
sequel	O
.	O
</s>
<s>
However	O
,	O
the	O
game	O
did	O
not	O
perform	O
as	O
strongly	O
as	O
expected	O
by	O
industry	O
analysts	O
,	O
believed	O
to	O
be	O
due	O
to	O
the	O
waning	O
interest	O
in	O
music	B-Application
games	I-Application
during	O
2009	O
;	O
regardless	O
,	O
DJ	O
Hero	B-Application
is	O
stated	O
by	O
NPD	O
Group	O
to	O
be	O
the	O
highest-grossing	O
new	O
intellectual	O
property	O
of	O
2009	O
in	O
North	O
America	O
.	O
</s>
<s>
DJ	O
Hero	B-Application
primarily	O
simulates	O
turntablism	O
,	O
a	O
musical	O
style	O
used	O
by	O
disc	O
jockeys	O
to	O
create	O
a	O
new	O
mashup	O
song	O
by	O
incorporating	O
one	O
or	O
more	O
previously	O
recorded	O
songs	O
played	O
on	O
record	O
players	O
along	O
with	O
sound	O
effect	O
generators	O
.	O
</s>
<s>
The	O
game	O
features	O
score	O
attack	O
gameplay	O
similar	O
to	O
the	O
Guitar	B-Application
Hero	I-Application
games	O
.	O
</s>
<s>
Failing	O
the	O
song	O
is	O
not	O
possible	O
,	O
unlike	O
in	O
Guitar	B-Application
Hero	I-Application
games	O
.	O
</s>
<s>
Ten	O
songs	O
have	O
been	O
specially	O
mixed	O
to	O
also	O
support	O
gameplay	O
with	O
Guitar	B-Application
Hero	I-Application
and	O
other	O
compatible	O
guitar	O
controllers	O
in	O
a	O
"	O
DJ	O
vs	O
Guitar	O
"	O
mode	O
.	O
</s>
<s>
Activision	O
had	O
initially	O
applied	O
for	O
a	O
trademark	O
on	O
the	O
name	O
DJ	O
Hero	B-Application
in	O
early	O
2008	O
,	O
leading	O
to	O
speculation	O
that	O
Activision	O
was	O
making	O
plans	O
to	O
compete	O
against	O
Konami	O
's	O
Beatmania	B-Application
series	O
of	O
music	B-Application
video	I-Application
games	I-Application
with	O
their	O
own	O
DJ	O
game	O
as	O
a	O
possible	O
spinoff	O
of	O
their	O
popular	O
Guitar	B-Application
Hero	I-Application
series	I-Application
.	O
</s>
<s>
FreeStyleGames	O
,	O
a	O
small	O
developer	O
of	O
music	B-Application
games	I-Application
,	O
was	O
employed	O
to	O
help	O
produce	O
localized	O
downloadable	B-Protocol
content	I-Protocol
for	O
Guitar	B-Application
Hero	I-Application
games	O
and	O
develop	O
another	O
yet-to-be	O
announced	O
music	B-Application
game	I-Application
.	O
</s>
<s>
This	O
game	O
was	O
later	O
revealed	O
to	O
be	O
DJ	O
Hero	B-Application
.	O
</s>
<s>
Activision	O
CEO	B-Application
Robert	O
Kotick	O
confirmed	O
the	O
existence	O
of	O
DJ	O
Hero	B-Application
in	O
an	O
interview	O
with	O
CNBC	O
on	O
January	O
20	O
,	O
2009	O
,	O
revealing	O
a	O
release	O
"	O
later	O
this	O
year	O
"	O
.	O
</s>
<s>
Activision	O
CFO	O
Thomas	O
Tippl	O
stated	O
that	O
DJ	O
Hero	B-Application
would	O
be	O
aimed	O
at	O
a	O
broader	O
audience	O
than	O
the	O
Guitar	B-Application
Hero	I-Application
games	O
primarily	O
through	O
the	O
use	O
of	O
more	O
contemporary	O
music	O
in	O
its	O
soundtrack	O
.	O
</s>
<s>
DJ	O
Hero	B-Application
was	O
designed	O
as	O
a	O
party	O
game	O
and	O
to	O
make	O
the	O
player	O
"	O
the	O
life	O
of	O
the	O
party	O
"	O
,	O
giving	O
ways	O
for	O
them	O
to	O
be	O
"	O
in	O
control	O
of	O
the	O
music	O
"	O
,	O
according	O
to	O
Townsend	O
.	O
</s>
<s>
The	O
16	O
man	O
music	O
production	O
team	O
used	O
a	O
combination	O
of	O
MIDI	O
software	O
along	O
with	O
the	O
music	O
sequencer	O
program	O
,	O
Ableton	B-Language
Live	I-Language
;	O
the	O
MIDI	O
information	O
was	O
used	O
to	O
construct	O
the	O
gameplay	O
elements	O
such	O
as	O
crossfading	O
and	O
scratching	O
with	O
additional	O
custom	O
export	O
software	O
.	O
</s>
<s>
Because	O
of	O
this	O
nature	O
,	O
Neil	O
stated	O
that	O
it	O
was	O
much	O
easier	O
to	O
alter	O
a	O
mix	O
to	O
meet	O
certain	O
gameplay	O
goals	O
,	O
taking	O
only	O
a	O
few	O
minutes	O
to	O
complete	O
,	O
compared	O
with	O
the	O
development	O
of	O
songs	O
for	O
Guitar	B-Application
Hero	I-Application
.	O
</s>
<s>
right|thumb|250px|The	O
"	O
Renegade	O
"	O
edition	O
of	O
DJ	O
Hero	B-Application
includes	O
the	O
turntable	O
controller	O
and	O
a	O
case	O
that	O
can	O
be	O
converted	O
into	O
a	O
stand	O
for	O
the	O
controller	O
.	O
</s>
<s>
Artists	O
Eminem	O
and	O
Jay-Z	O
have	O
also	O
served	O
as	O
consultants	O
for	O
the	O
game	O
;	O
a	O
special	O
edition	O
of	O
DJ	O
Hero	B-Application
was	O
branded	O
with	O
their	O
names	O
,	O
and	O
included	O
a	O
limited	O
edition	O
of	O
the	O
controller	O
,	O
a	O
music	O
CD	O
of	O
their	O
songs	O
,	O
a	O
DJ	O
stand	O
,	O
and	O
a	O
travel	O
case	O
for	O
the	O
units	O
.	O
</s>
<s>
Jay-Z	O
stated	O
that	O
he	O
"[loved]	O
the	O
freedom	O
"	O
that	O
the	O
game	O
gives	O
him	O
,	O
and	O
was	O
able	O
to	O
work	O
closely	O
with	O
Activision	O
to	O
put	O
in	O
new	O
mixes	O
that	O
he	O
envisioned	O
,	O
and	O
considered	O
the	O
game	O
"	O
a	O
DJ	O
's	O
universe	O
"	O
,	O
while	O
Eminem	O
believed	O
DJ	O
Hero	B-Application
was	O
a	O
game	O
that	O
he	O
could	O
"	O
see	O
 [ himself ] 	O
actually	O
playing	O
"	O
.	O
</s>
<s>
David	O
Guetta	O
has	O
also	O
contributed	O
three	O
mixes	O
that	O
were	O
made	O
available	O
as	O
downloadable	B-Protocol
content	I-Protocol
for	O
the	O
game	O
;	O
Guetta	O
would	O
also	O
serve	O
as	O
a	O
spokesperson	O
in	O
the	O
game	O
's	O
European	O
marketing	O
.	O
</s>
<s>
As	O
part	O
of	O
the	O
game	O
's	O
promotion	O
,	O
the	O
DJ	O
Hero	B-Application
controller	O
appears	O
in	O
the	O
music	O
video	O
for	O
Kid	O
Cudi	O
's	O
"	O
Make	O
Her	O
Say	O
"	O
.	O
</s>
<s>
right|thumb|250px|The	O
"	O
Renegade	O
"	O
edition	O
of	O
DJ	O
Hero	B-Application
being	O
played	O
with	O
the	O
controller	O
converted	O
into	O
a	O
table	O
.	O
</s>
<s>
On	O
August	O
28	O
,	O
2009	O
,	O
DJ	O
AM	O
,	O
a	O
significant	O
contributor	O
to	O
DJ	O
Hero	B-Application
,	O
was	O
found	O
dead	O
in	O
his	O
apartment	O
in	O
New	O
York	O
City	O
.	O
</s>
<s>
Neversoft	O
's	O
Brian	O
Bright	O
revealed	O
that	O
the	O
use	O
of	O
Guitar	B-Application
Hero	I-Application
guitar	O
controllers	O
within	O
DJ	O
Hero	B-Application
arose	O
when	O
they	O
tried	O
to	O
create	O
mixes	O
of	O
guitar-heavy	O
and	O
rock	O
tracks	O
in	O
the	O
game	O
;	O
they	O
felt	O
something	O
was	O
missing	O
in	O
these	O
mixes	O
and	O
added	O
in	O
the	O
Guitar	O
Hero-style	O
of	O
play	O
alongside	O
it	O
.	O
</s>
<s>
Bright	O
has	O
stated	O
that	O
,	O
while	O
too	O
late	O
for	O
the	O
planned	O
release	O
of	O
Guitar	B-Application
Hero	I-Application
5	I-Application
,	O
they	O
are	O
looking	O
towards	O
future	O
instrument	O
controller	O
interoperability	O
,	O
including	O
use	O
of	O
the	O
DJ	O
Hero	B-Application
controller	O
into	O
gameplay	O
for	O
future	O
Guitar	B-Application
Hero	I-Application
titles	O
,	O
or	O
using	O
drum	O
controllers	O
within	O
DJ	O
Hero	B-Application
.	O
</s>
<s>
DJ	O
Hero	B-Application
2	O
was	O
officially	O
announced	O
in	O
June	O
2010	O
and	O
was	O
released	O
in	O
October	O
2010	O
,	O
featuring	O
more	O
than	O
70	O
mashups	O
from	O
over	O
85	O
artists	O
.	O
</s>
<s>
The	O
game	O
includes	O
several	O
new	O
gameplay	O
modes	O
,	O
including	O
a	O
"	O
Empire	O
"	O
career	O
mode	O
,	O
head-to-head	O
DJ	O
battles	O
,	O
social	O
multiplayer	O
modes	O
,	O
and	O
a	O
jump-in	O
and	O
out	O
Party	O
Play	O
mode	O
similar	O
to	O
Guitar	B-Application
Hero	I-Application
5	I-Application
.	O
</s>
<s>
Prior	O
to	O
the	O
game	O
's	O
announcement	O
,	O
Activision	O
revealed	O
a	O
month	O
before	O
the	O
game	O
's	O
release	O
that	O
it	O
is	O
actively	O
seeking	O
artists	O
for	O
downloadable	B-Protocol
content	I-Protocol
and	O
a	O
sequel	O
to	O
the	O
game	O
.	O
</s>
<s>
Activision	O
CEO	B-Application
Bobby	O
Kotick	O
stated	O
that	O
despite	O
low	O
sales	O
of	O
DJ	O
Hero	B-Application
,	O
they	O
are	O
committed	O
to	O
continuing	O
the	O
series	O
,	O
with	O
the	O
sequel	O
due	O
in	O
2010	O
.	O
</s>
<s>
The	O
sequel	O
,	O
DJ	O
Hero	B-Application
2	O
,	O
was	O
further	O
confirmed	O
during	O
an	O
Activision	O
investors	O
report	O
for	O
2009	O
,	O
citing	O
it	O
as	O
one	O
of	O
only	O
2	O
major	O
Guitar	B-Application
Hero	I-Application
titles	O
to	O
be	O
expected	O
from	O
Activision	O
in	O
2010	O
,	O
with	O
an	O
expected	O
late-2010	O
release	O
date	O
.	O
</s>
<s>
At	O
Nintendo	O
's	O
E3	O
press	O
conference	O
on	O
June	O
15	O
,	O
2010	O
,	O
the	O
Nintendo	B-Operating_System
3DS	I-Operating_System
handheld	O
console	O
was	O
revealed	O
.	O
</s>
<s>
At	O
the	O
conference	O
Nintendo	O
listed	O
a	O
number	O
of	O
publishers	O
and	O
franchises	O
coming	O
to	O
the	O
3DS	B-Operating_System
,	O
one	O
of	O
whom	O
was	O
Activision	O
with	O
DJ	B-Device
Hero	I-Device
3D	I-Device
,	O
a	O
new	O
installment	O
in	O
the	O
DJ	O
Hero	B-Application
series	O
and	O
the	O
first	O
handheld	O
DJ	O
Hero	B-Application
title	O
.	O
</s>
<s>
The	O
gameplay	O
is	O
similar	O
in	O
nature	O
to	O
DJ	O
Hero	B-Application
,	O
where	O
the	O
stylus	O
and	O
touchscreen	O
are	O
used	O
to	O
mimic	O
scratching	O
and	O
crossfading	O
between	O
songs	O
.	O
</s>
<s>
It	O
was	O
later	O
cancelled	O
due	O
to	O
poor	O
sales	O
of	O
DJ	O
Hero	B-Application
2	O
.	O
</s>
<s>
On	O
April	O
15	O
,	O
2009	O
,	O
the	O
publishers	O
of	O
Scratch	B-Application
:	I-Application
The	I-Application
Ultimate	I-Application
DJ	I-Application
,	O
Genius	O
Products	O
and	O
Numark	O
,	O
sued	O
against	O
Scratch'''s	O
developer	O
,	O
7	O
Studios	O
and	O
Activision	O
.	O
</s>
<s>
The	O
lawsuit	O
contends	O
that	O
Activision	O
purchased	O
7	O
Studios	O
to	O
both	O
gain	O
access	O
to	O
proprietary	O
technology	O
and	O
to	O
delay	O
publication	O
of	O
the	O
game	O
so	O
DJ	O
Hero	B-Application
could	O
come	O
out	O
first	O
.	O
</s>
<s>
The	O
Los	O
Angeles	O
Superior	O
Court	O
in	O
which	O
the	O
suit	O
was	O
filed	O
did	O
not	O
grant	O
the	O
requested	O
restraining	O
order	O
against	O
Activision	O
on	O
DJ	O
Hero	B-Application
.	O
</s>
<s>
All	O
mixes	O
were	O
produced	O
using	O
Ableton	B-Language
Live	I-Language
,	O
with	O
most	O
of	O
the	O
scratch	O
routines	O
being	O
performed	O
by	O
former	O
DMC	O
World	O
DJ	O
Champion	O
DJ	O
Blakey	O
.	O
</s>
<s>
Mix	O
Master	O
Mike	O
of	O
the	O
Beastie	O
Boys	O
was	O
reported	O
to	O
have	O
signed	O
an	O
exclusivity	O
deal	O
with	O
7	O
Studios	O
to	O
appear	O
in	O
their	O
game	O
Scratch	B-Application
:	I-Application
The	I-Application
Ultimate	I-Application
DJ	I-Application
,	O
meaning	O
that	O
he	O
would	O
also	O
not	O
appear	O
on	O
DJ	O
Hero.The	O
individual	O
songs	O
themselves	O
were	O
pulled	O
from	O
a	O
large	O
number	O
of	O
music	O
genres	O
,	O
including	O
Pop	O
,	O
Grunge	O
,	O
Soul	O
,	O
R&B	O
,	O
Techno	O
,	O
Hip	O
Hop	O
,	O
House	O
,	O
Drum	O
&	O
Bass	O
.	O
</s>
<s>
Eminem	O
also	O
stated	O
that	O
he	O
will	O
have	O
additional	O
songs	O
included	O
later	O
in	O
the	O
year	O
as	O
downloadable	B-Protocol
content	I-Protocol
for	O
the	O
game	O
,	O
such	O
as	O
the	O
"	O
Jay-Z	O
vs.	O
Eminem	O
Mix	O
Pack	O
"	O
released	O
in	O
March	O
2010	O
,	O
featuring	O
three	O
mash	O
up-style	O
songs	O
combining	O
the	O
works	O
of	O
both	O
artists	O
.	O
</s>
<s>
ReviewsDJ	O
Hero	B-Application
has	O
received	O
positive	O
reviews	O
from	O
the	O
gaming	O
press	O
,	O
who	O
consider	O
the	O
title	O
as	O
a	O
fresh	O
restart	O
of	O
the	O
music	O
genre	O
given	O
the	O
large	O
number	O
of	O
titles	O
based	O
on	O
guitar	O
play	O
.	O
</s>
<s>
The	O
learning	B-General_Concept
curve	I-General_Concept
of	O
the	O
game	O
across	O
the	O
various	O
mixes	O
was	O
highly	O
commended	O
by	O
reviewers	O
for	O
helping	O
players	O
to	O
get	O
used	O
to	O
the	O
new	O
controller	O
.	O
</s>
<s>
Johnny	O
Minkley	O
of	O
Eurogamer	O
considered	O
that	O
while	O
the	O
learning	B-General_Concept
curve	I-General_Concept
is	O
steep	O
,	O
with	O
the	O
"	O
Easy	O
"	O
difficulty	O
being	O
"	O
less	O
thrilling	O
and	O
engaging	O
"	O
compared	O
to	O
Guitar	B-Application
Hero	I-Application
,	O
the	O
game	O
was	O
"	O
structured	O
fabulously	O
to	O
nudge	O
you	O
gradually	O
closer	O
to	O
the	O
summit	O
"	O
with	O
each	O
successive	O
career	O
set	O
and	O
difficulty	O
mode	O
.	O
</s>
<s>
Reviewers	O
believed	O
that	O
the	O
small	O
faults	O
in	O
DJ	O
Hero	B-Application
can	O
be	O
easily	O
fixed	O
for	O
potential	O
sequels	O
.	O
</s>
<s>
Matt	O
Helgeson	O
of	O
Game	O
Informer	O
considered	O
it	O
to	O
be	O
one	O
of	O
the	O
"	O
most	O
adventurous	O
"	O
soundtracks	O
of	O
any	O
music	B-Application
game	I-Application
,	O
and	O
said	O
though	O
it	O
often	O
relied	O
too	O
much	O
on	O
pop	O
hits	O
,	O
it	O
remained	O
true	O
to	O
the	O
spirit	O
of	O
the	O
DJ	O
mix	O
scene	O
.	O
</s>
<s>
Minkley	O
thought	O
the	O
game	O
to	O
have	O
"	O
vital	O
,	O
varied	O
,	O
surprising	O
and	O
vast	O
musical	O
content	O
"	O
and	O
to	O
be	O
a	O
fresh	O
experience	O
compared	O
to	O
previous	O
music	B-Application
games	I-Application
.	O
</s>
<s>
Many	O
reviews	O
for	O
DJ	O
Hero	B-Application
felt	O
the	O
addition	O
of	O
the	O
non-scoring	O
freeform	O
samples	O
during	O
certain	O
parts	O
of	O
mixes	O
were	O
unnecessary	O
and	O
difficult	O
to	O
use	O
,	O
and	O
with	O
the	O
limited	O
number	O
of	O
samples	O
available	O
,	O
ultimately	O
would	O
lead	O
to	O
overuse	O
and	O
make	O
the	O
mixes	O
sound	O
worse	O
.	O
</s>
<s>
The	O
DJ-vs-DJ	O
mode	O
was	O
considered	O
poor	O
as	O
both	O
players	O
play	O
the	O
same	O
mix	O
,	O
in	O
consideration	O
of	O
current	O
band-based	O
music	B-Application
games	I-Application
where	O
different	O
players	O
can	O
play	O
different	O
parts	O
of	O
a	O
song	O
.	O
</s>
<s>
The	O
character	O
designs	O
of	O
the	O
non-celebrity	O
avatars	O
also	O
continued	O
to	O
have	O
the	O
same	O
Muppet-like	O
appearances	O
that	O
occur	O
in	O
the	O
Guitar	B-Application
Hero	I-Application
series	I-Application
,	O
and	O
are	O
overly	O
stereotyped.Time	O
named	O
DJ	O
Hero	B-Application
one	O
of	O
the	O
ten	O
best	O
video	O
games	O
of	O
2009	O
,	O
considering	O
it	O
"	O
the	O
new	O
contender	O
for	O
best	O
party	O
game	O
"	O
.	O
</s>
<s>
USA	O
Today	O
considered	O
DJ	O
Hero	B-Application
the	O
best	O
music	B-Application
game	I-Application
of	O
the	O
year	O
.	O
</s>
<s>
DJ	O
Hero	B-Application
also	O
won	O
Best	O
Soundtrack	O
at	O
the	O
Spike	O
Video	O
Game	O
Awards	O
2009	O
.	O
</s>
<s>
DJ	O
Hero	B-Application
has	O
been	O
nominated	O
for	O
the	O
"	O
Outstanding	O
Achievement	O
in	O
Soundtrack	O
"	O
Interactive	O
Achievement	O
Award	O
from	O
the	O
Academy	O
of	O
Interactive	O
Arts	O
&	O
Sciences	O
.	O
</s>
<s>
Prior	O
to	O
DJ	O
Hero	B-Application
's	O
release	O
,	O
game	O
industry	O
analysts	O
had	O
projected	O
the	O
title	O
would	O
sell	O
1.6	O
million	O
units	O
in	O
its	O
first	O
fiscal	O
quarter	O
;	O
however	O
,	O
after	O
disappointing	O
sales	O
performances	O
of	O
Guitar	B-Application
Hero	I-Application
5	I-Application
and	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
in	O
the	O
month	O
prior	O
to	O
DJ	O
Heros	O
release	O
,	O
analysis	O
had	O
lowered	O
that	O
expectation	O
to	O
600,000	O
units	O
.	O
</s>
<s>
However	O
,	O
despite	O
these	O
figures	O
,	O
Activision	O
claims	O
that	O
DJ	O
Hero	B-Application
is	O
the	O
highest-grossing	O
new	O
intellectual	O
property	O
of	O
2009	O
in	O
North	O
America	O
based	O
on	O
NPD	O
data	O
,	O
which	O
reporters	O
attribute	O
to	O
the	O
game	O
's	O
higher	O
cost	O
.	O
</s>
<s>
Activision	O
's	O
Dan	O
Amirch	O
cited	O
total	O
North	O
American	O
sales	O
of	O
over	O
1.2	O
million	O
units	O
by	O
June	O
2010	O
,	O
and	O
commented	O
on	O
the	O
"	O
long	O
tail	O
"	O
of	O
sales	O
that	O
made	O
DJ	O
Hero	B-Application
initially	O
appear	O
to	O
be	O
a	O
failure	O
but	O
instead	O
has	O
been	O
considered	O
a	O
successful	O
title	O
by	O
his	O
company	O
but	O
they	O
ran	O
out	O
of	O
business	O
.	O
</s>
