<s>
They	O
are	O
the	O
creators	O
of	O
the	O
DISCover	O
technology	O
which	O
allow	O
PC	O
games	O
to	O
be	O
played	O
like	O
a	O
video	B-Device
game	I-Device
console	I-Device
.	O
</s>
<s>
Machines	O
using	O
DISCover	O
technology	O
include	O
the	O
cancelled	O
ApeXtreme	B-Device
,	O
and	O
Alienware	O
's	O
DHS	O
series	O
of	O
media	O
center	O
PCs	O
.	O
</s>
<s>
DISCover	O
chief	O
executive	O
officer	O
David	O
Ferrigno	O
addressed	O
Instaplay	O
concerns	O
and	O
comparisons	O
with	O
other	O
digital	O
distribution	O
services	O
such	O
as	O
Direct2Drive	O
and	O
Steam	B-Application
.	O
</s>
