<s>
Customer	B-Application
Interaction	I-Application
Management	I-Application
(	O
CIM	O
)	O
refers	O
to	O
a	O
type	O
of	O
Enterprise	B-Application
Software	I-Application
Application	I-Application
which	O
is	O
responsible	O
for	O
managing	O
the	O
interaction	O
between	O
an	O
organisation	O
and	O
its	O
customers	O
.	O
</s>
<s>
Customer	B-Application
Interaction	I-Application
Management	I-Application
systems	O
handle	O
communication	O
across	O
multiple	O
different	O
channels	O
,	O
such	O
as	O
(	O
but	O
not	O
exclusive	O
to	O
)	O
e-mail	O
,	O
SMS	B-Device
,	O
telephone	O
,	O
Instant	B-Application
Messaging	I-Application
,	O
whitemail	O
(	O
scanned	B-Application
documents	I-Application
)	O
and	O
social	O
media	O
.	O
</s>
