<s>
Customer	B-General_Concept
data	I-General_Concept
management	I-General_Concept
(	O
CDM	O
)	O
is	O
the	O
ways	O
in	O
which	O
businesses	O
keep	O
track	O
of	O
their	O
customer	O
information	O
and	O
survey	O
their	O
customer	O
base	O
in	O
order	O
to	O
obtain	O
feedback	O
.	O
</s>
<s>
CDM	O
embraces	O
a	O
range	O
of	O
software	O
or	O
cloud	B-Architecture
computing	I-Architecture
applications	O
designed	O
to	O
give	O
large	O
organizations	O
rapid	O
and	O
efficient	O
access	O
to	O
customer	O
data	O
.	O
</s>
<s>
Cloud	B-Architecture
computing	I-Architecture
offers	O
an	O
attractive	O
choice	O
for	O
CDM	O
in	O
many	O
companies	O
due	O
to	O
its	O
accessibility	O
and	O
cost-effectiveness	B-Operating_System
.	O
</s>
<s>
In	O
December	O
2010	O
,	O
52%	O
of	O
Information	B-General_Concept
Technology	I-General_Concept
(	O
IT	O
)	O
professionals	O
worldwide	O
were	O
deploying	O
,	O
or	O
planning	O
to	O
deploy	O
,	O
cloud	B-Architecture
computing	I-Architecture
;	O
this	O
percentage	O
is	O
far	O
higher	O
in	O
many	O
countries	O
.	O
</s>
<s>
Customer	B-General_Concept
data	I-General_Concept
management	I-General_Concept
,	O
as	O
a	O
term	O
,	O
was	O
coined	O
in	O
the	O
1990s	O
,	O
pre-dating	O
the	O
alternative	O
term	O
enterprise	B-Architecture
feedback	I-Architecture
management	I-Architecture
(	O
EFM	O
)	O
.	O
</s>
<s>
CDM	O
was	O
introduced	O
as	O
a	O
software	O
solution	O
that	O
would	O
replace	O
earlier	O
disc-based	O
or	O
paper-based	O
surveys	O
and	O
spreadsheet	B-Application
data	O
.	O
</s>
<s>
This	O
was	O
superseded	O
by	O
application	O
service	O
providers	O
(	O
ASPs	O
)	O
where	O
software	O
was	O
hosted	O
for	O
end	O
user	O
organizations	O
,	O
thus	O
avoiding	O
the	O
necessity	O
for	O
IT	B-General_Concept
professionals	I-General_Concept
to	O
deploy	O
and	O
support	O
software	O
.	O
</s>
<s>
However	O
,	O
ASPs	O
with	O
their	O
single-tenancy	O
architecture	O
were	O
,	O
in	O
turn	O
,	O
superseded	O
by	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
(	O
SaaS	B-Architecture
)	O
,	O
engineered	O
for	O
multi-tenancy	O
.	O
</s>
<s>
By	O
2007	O
SaaS	B-Architecture
applications	O
,	O
giving	O
businesses	O
on-demand	O
access	O
to	O
their	O
customer	O
information	O
,	O
were	O
rapidly	O
gaining	O
popularity	O
compared	O
with	O
ASPs	O
.	O
</s>
<s>
Cloud	B-Architecture
computing	I-Architecture
now	O
includes	O
SaaS	B-Architecture
and	O
many	O
prominent	O
CDM	O
providers	O
offer	O
cloud-based	B-Architecture
applications	O
to	O
their	O
clients	O
.	O
</s>
