<s>
The	O
Curzon	B-Application
Memories	I-Application
App	I-Application
is	O
a	O
locative	O
media	O
mobile	B-Application
app	I-Application
based	O
at	O
the	O
Curzon	O
Community	O
Cinema	O
,	O
Clevedon	O
,	O
UK	O
.	O
</s>
<s>
Visitors	O
to	O
the	O
cinema	O
are	O
invited	O
to	O
download	O
the	O
free	O
app	O
,	O
from	O
iTunes	B-Operating_System
or	O
Google	B-Application
Play	I-Application
,	O
and	O
access	O
those	O
experiences	O
in	O
the	O
locations	O
where	O
they	O
actually	O
happened	O
.	O
</s>
<s>
The	O
app	O
was	O
built	O
using	O
the	O
AppFurnace	O
authoring	O
system	O
,	O
made	O
by	O
Calvium	O
,	O
and	O
is	O
available	O
on	O
both	O
Apple	O
iOS	B-Application
and	O
Android	B-Application
.	O
</s>
<s>
One	O
of	O
the	O
unique	O
features	O
of	O
the	O
Curzon	O
Mermories	O
project	O
is	O
Projection	O
Hero	O
,	O
an	B-Operating_System
Internet	I-Operating_System
of	I-Operating_System
Things	I-Operating_System
installation	O
developed	O
by	O
Charlotte	O
Crofts	O
,	O
in	O
collaboration	O
with	O
Tarim	O
at	O
Media	O
Playgrounds	O
,	O
which	O
comprises	O
a	O
miniature	O
cinema	O
which	O
can	O
be	O
operated	O
via	O
any	O
web-enabled	O
smartphone	B-Application
by	O
scanning	O
the	O
QR	O
code	O
on	O
the	O
cinema	O
screen	O
,	O
either	O
from	O
within	O
the	O
Curzon	B-Application
Memories	I-Application
App	I-Application
or	O
using	O
any	O
QR	O
Reader	O
.	O
</s>
<s>
The	O
smartphone	B-Application
effectively	O
becomes	O
a	O
"	O
remote	O
control	O
"	O
allowing	O
the	O
user	O
to	O
dim	O
the	O
lights	O
,	O
open	O
the	O
curtains	O
and	O
play	O
the	O
movies	O
,	O
using	O
a	O
combination	O
of	O
Arduino	O
circuit	O
and	O
actuators	B-Algorithm
connected	O
to	O
the	O
Internet	O
via	O
an	O
H	O
bridge	O
.	O
</s>
<s>
The	O
Curzon	B-Application
Memories	I-Application
App	I-Application
was	O
selected	O
to	O
pitch	O
in	O
front	O
of	O
industry	O
judges	O
at	O
AppCircus	O
London	O
Google	O
Campus	O
and	O
won	O
the	O
Media	O
Communications	O
and	O
Cultural	O
Studies	O
Association	O
Annual	O
Conference	O
,	O
MeCCSA	O
2012	O
Poster	O
prize	O
.	O
</s>
<s>
The	O
project	O
was	O
featured	O
on	O
BBC	O
Radio	O
4	O
's	O
You	O
and	O
Yours	O
in	O
an	O
item	O
on	O
AppCircus	O
where	O
one	O
of	O
the	O
jury	O
,	O
Facebook	B-Application
's	I-Application
Simon	O
Cross	O
said	O
“	O
You	O
take	O
the	O
concept	O
of	O
what	O
they	O
did	O
which	O
is	O
to	O
bring	O
the	O
history	O
of	O
this	O
old	O
cinema	O
to	O
life	O
,	O
they	O
could	O
’ve	O
stopped	O
at	O
videos	O
and	O
text	O
,	O
but	O
connecting	O
it	O
to	O
something	O
physical	O
such	O
as	O
a	O
screen	O
you	O
can	O
control	O
from	O
your	O
phone	O
,	O
that	O
’s	O
a	O
completely	O
different	O
experience	O
…	O
it	O
just	O
feels	O
like	O
you	O
are	O
connected	O
to	O
it	O
,	O
because	O
your	O
phone	O
is	O
controlling	O
it	O
…	O
that	O
feels	O
pretty	O
cool	O
to	O
me	O
”	O
.	O
</s>
<s>
2011	O
‘	O
The	O
Curzon	B-Application
Memories	I-Application
App	I-Application
:	O
Designing	O
a	O
Screen	O
Heritage	O
Experience’	O
,	O
at	O
Centre	O
for	O
Media	O
and	O
Cultural	O
Research	O
,	O
Birmingham	O
City	O
University	O
,	O
May	O
(	O
invited	O
,	O
plus	O
expenses	O
)	O
.	O
</s>
<s>
2011	O
‘	O
The	O
Curzon	B-Application
Memories	I-Application
App	I-Application
–	O
Shifting	O
Practices	O
,	O
from	O
Filmmaking	O
to	O
Experience	O
Design’	O
MA	O
Masterclass	O
,	O
University	O
of	O
Sussex	O
Department	O
of	O
Media	O
,	O
Film	O
and	O
Music	O
,	O
October	O
(	O
invited	O
,	O
plus	O
fee	O
and	O
expenses	O
)	O
.	O
</s>
<s>
2012	O
‘	O
Geo-spatial	O
and	O
Geo-temporal	O
documentary	O
:	O
The	O
Curzon	B-Application
Memories	I-Application
App	I-Application
,	O
City	O
Strata	O
and	O
The	O
Cinemap	O
Layer’	O
,	O
i-docs	O
2012	O
,	O
Watershed	O
Media	O
Centre	O
,	O
March	O
(	O
invited	O
)	O
.	O
</s>
