<s>
Cups	O
(	O
stylized	O
as	O
CUPS	O
)	O
is	O
a	O
mobile	B-Application
app	I-Application
that	O
was	O
launched	O
in	O
New	O
York	O
City	O
in	O
April	O
2014	O
.	O
</s>
<s>
The	O
Cups	B-Application
app	I-Application
gives	O
the	O
user	O
a	O
list	O
of	O
the	O
nearest	O
participating	O
coffee	O
shops	O
to	O
their	O
current	O
location	O
.	O
</s>
<s>
Users	O
download	O
the	O
app	O
from	O
the	O
App	B-Application
Store	I-Application
or	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
The	O
company	O
ran	O
a	O
limited	O
beta	O
pilot	O
in	O
Tel	O
Aviv	O
and	O
Jerusalem	B-Application
featuring	O
80	O
locations	O
from	O
September	O
2012	O
until	O
September	O
2014	O
.	O
</s>
