<s>
Contextual	B-Protocol
deep	I-Protocol
linking	I-Protocol
is	O
a	O
form	O
of	O
deep	O
linking	O
for	O
mobile	B-Application
apps	I-Application
that	O
links	O
to	O
specific	O
content	O
within	O
an	O
app	O
,	O
rather	O
than	O
a	O
generic	O
welcome	O
screen	O
for	O
that	O
app	O
.	O
</s>
<s>
Where	O
basic	O
mobile	B-Protocol
deep	I-Protocol
linking	I-Protocol
typically	O
only	O
allows	O
you	O
to	O
deep	O
link	O
to	O
content	O
in	O
apps	O
you	O
’ve	O
already	O
downloaded	O
,	O
contextual	B-Protocol
deep	I-Protocol
linking	I-Protocol
allows	O
you	O
to	O
pass	O
information	O
through	O
the	O
app	B-Application
store	I-Application
.	O
</s>
<s>
Referring	O
information	O
is	O
passed	O
through	O
both	O
the	O
App	B-Application
Store	I-Application
(	O
iOS	O
)	O
and	O
Google	B-Application
Play	I-Application
,	O
bringing	O
the	O
user	O
to	O
the	O
content	O
of	O
the	O
links	O
within	O
the	O
app	O
whether	O
or	O
not	O
the	O
app	O
has	O
been	O
previously	O
installed	O
.	O
</s>
