<s>
Content	B-General_Concept
migration	I-General_Concept
is	O
the	O
process	O
of	O
moving	O
information	O
stored	O
on	O
a	O
given	O
computer	O
information	O
system	O
(	O
IS	O
)	O
to	O
a	O
new	O
system	O
.	O
</s>
<s>
The	O
IS	O
may	O
also	O
be	O
based	O
on	O
flat	O
HTML	B-Language
content	O
,	O
including	O
HTML	B-Language
files	I-Language
,	O
Active	B-General_Concept
Server	I-General_Concept
Pages	I-General_Concept
(	O
ASP	O
)	O
,	O
JavaServer	B-Language
Pages	I-Language
(	O
JSP	O
)	O
,	O
PHP	B-Application
,	O
or	O
content	O
stored	O
in	O
some	O
type	O
of	O
HTML/JavaScript	O
based	O
system	O
and	O
can	O
be	O
either	O
static	O
or	O
dynamic	O
content	O
.	O
</s>
<s>
Content	B-General_Concept
Migrations	I-General_Concept
can	O
solve	O
a	O
number	O
of	O
issues	O
ranging	O
from	O
:	O
</s>
<s>
Converting	O
content	O
that	O
has	O
grown	O
organically	O
either	O
in	O
a	O
CMS	O
or	O
Flat	O
HTML	B-Language
and	O
standardizing	O
the	O
formatting	O
so	O
standards	O
can	O
be	O
applied	O
for	O
a	O
unified	O
branding	O
of	O
the	O
content	O
.	O
</s>
<s>
Content	B-General_Concept
migrations	I-General_Concept
entail	O
risks	O
.	O
</s>
<s>
Another	O
common	O
issue	O
in	O
content	B-General_Concept
migration	I-General_Concept
is	O
the	O
loss	O
of	O
SEO	O
and	O
page	O
rank	O
in	O
search	O
engines	O
.	O
</s>
<s>
In	O
a	O
white	O
paper	O
,	O
Oracle	B-Application
also	O
outlined	O
several	O
issues	O
involving	O
the	O
so-called	O
people	O
perspective	O
.	O
</s>
<s>
It	O
cited	O
the	O
probability	O
that	O
people	O
involved	O
in	O
the	O
content	B-General_Concept
migration	I-General_Concept
might	O
not	O
have	O
a	O
thorough	O
grasp	O
of	O
the	O
history	O
,	O
structure	O
,	O
and	O
meaning	O
of	O
the	O
source	O
data	O
as	O
well	O
as	O
the	O
new	O
system	O
,	O
which	O
could	O
lead	O
not	O
only	O
to	O
the	O
loss	O
of	O
information	O
but	O
also	O
incur	O
additional	O
resources	O
.	O
</s>
<s>
Depending	O
on	O
the	O
CMS	O
vendor	O
they	O
offer	O
either	O
an	O
Application	B-Application
programming	I-Application
interface	I-Application
(	O
API	B-Application
)	O
,	O
Web	O
services	O
,	O
rebuilding	O
a	O
record	O
by	O
writing	O
SQL	B-Language
queries	O
,	O
XML	B-Protocol
exports	O
,	O
or	O
through	O
the	O
web	O
interface	O
.	O
</s>
<s>
The	O
API	B-Application
requires	O
a	O
developer	O
to	O
read	O
and	O
understand	O
how	O
to	O
interact	O
with	O
the	O
source	O
CMS	O
’s	O
API	B-Application
layer	O
then	O
develop	O
an	O
application	O
that	O
extracts	O
the	O
content	O
and	O
stores	O
it	O
in	O
a	O
database	O
,	O
XML	B-Protocol
file	O
,	O
or	O
Excel	O
.	O
</s>
<s>
Once	O
the	O
content	O
is	O
extracted	O
the	O
developer	O
must	O
read	O
and	O
understand	O
the	O
target	O
CMS	O
API	B-Application
and	O
develop	O
code	O
to	O
push	O
the	O
content	O
into	O
the	O
new	O
System	O
.	O
</s>
<s>
Most	O
CMSs	O
use	O
a	O
database	O
to	O
store	O
and	O
associate	O
content	O
so	O
if	O
no	O
API	B-Application
exists	O
the	O
programmer	O
must	O
reverse	O
engineer	O
the	O
table	O
structure	O
.	O
</s>
<s>
Once	O
the	O
structure	O
is	O
reverse	O
engineered	O
,	O
very	O
complex	O
SQL	B-Language
queries	O
are	O
written	O
to	O
pull	O
all	O
the	O
content	O
from	O
multiple	O
tables	O
into	O
an	O
intermediate	O
table	O
or	O
into	O
some	O
type	O
of	O
Comma-separated	O
values	O
(	O
CSV	O
)	O
or	O
XML	B-Protocol
file	O
.	O
</s>
<s>
Once	O
the	O
developer	O
has	O
the	O
files	O
or	O
database	O
the	O
developer	O
must	O
read	O
and	O
understand	O
the	O
target	O
CMS	O
API	B-Application
and	O
develop	O
code	O
to	O
push	O
the	O
content	O
into	O
the	O
new	O
System	O
.	O
</s>
<s>
XML	B-Protocol
export	O
creates	O
XML	B-Protocol
files	O
of	O
the	O
content	O
stored	O
in	O
a	O
CMS	O
but	O
after	O
the	O
files	O
are	O
exported	O
they	O
need	O
to	O
be	O
altered	O
to	O
fit	O
the	O
new	O
scheme	O
of	O
the	O
target	O
CMS	O
system	O
.	O
</s>
<s>
HTML	B-Language
files	I-Language
,	O
JSP	O
,	O
ASP	O
,	O
PHP	B-Application
,	O
or	O
other	O
application	O
server	O
file	O
formats	O
are	O
the	O
most	O
difficult	O
.	O
</s>
<s>
The	O
structure	O
for	O
Flat	O
HTML	B-Language
files	I-Language
is	O
based	O
on	O
a	O
culmination	O
of	O
folder	O
structure	O
,	O
HTML	B-Language
file	I-Language
structure	O
,	O
and	O
image	O
locations	O
.	O
</s>
<s>
In	O
the	O
early	O
days	O
of	O
content	B-General_Concept
migration	I-General_Concept
,	O
the	O
developer	O
had	O
to	O
use	O
programming	O
languages	O
to	O
parse	O
the	O
HTML	B-Language
files	I-Language
and	O
save	O
them	O
as	O
structured	O
databases	O
,	O
XML	B-Protocol
,	O
or	O
CSV	O
.	O
</s>
<s>
JSP	O
,	O
ASP	O
,	O
PHP	B-Application
,	O
ColdFusion	O
,	O
and	O
other	O
Application	O
Server	O
technologies	O
usually	O
rely	O
on	O
server-side	O
includes	O
helping	O
simplify	O
development	O
but	O
makes	O
it	O
very	O
difficult	O
to	O
migrate	O
content	O
because	O
the	O
content	O
is	O
not	O
assembled	O
until	O
the	O
user	O
looks	O
at	O
it	O
on	O
their	O
web	O
browser	O
.	O
</s>
<s>
Since	O
a	O
web	O
interface	O
is	O
visual	O
(	O
this	O
is	O
the	O
point	O
of	O
a	O
CMS	O
)	O
some	O
Web	O
Scrapers	O
leverage	O
the	O
UI	O
to	O
extract	O
the	O
content	O
and	O
place	O
it	O
into	O
a	O
structure	O
like	O
a	O
Database	O
,	O
XML	B-Protocol
,	O
or	O
CSV	O
format	O
.	O
</s>
<s>
In	O
that	O
case	O
,	O
the	O
developer	O
must	O
read	O
and	O
understand	O
the	O
target	O
CMS	O
API	B-Application
and	O
develop	O
code	O
to	O
push	O
the	O
content	O
into	O
the	O
new	O
System	O
.	O
</s>
<s>
Extract	O
the	O
HTML	B-Language
content	O
from	O
the	O
site	O
and	O
store	O
it	O
locally	O
.	O
</s>
<s>
Upload	O
the	O
resources	O
to	O
the	O
new	O
CMS	O
either	O
by	O
using	O
the	O
API	B-Application
or	O
the	O
web	O
interface	O
and	O
store	O
the	O
new	O
location	O
in	O
a	O
Database	O
or	O
XML	B-Protocol
.	O
</s>
<s>
Transform	O
the	O
HTML	B-Language
to	O
meet	O
the	O
new	O
CMSs	O
standards	O
and	O
reconnect	O
any	O
resources	O
.	O
</s>
