<s>
A	O
content	B-Protocol
inventory	I-Protocol
is	O
the	O
process	O
and	O
the	O
result	O
of	O
cataloging	O
the	O
entire	O
contents	O
of	O
a	O
website	O
.	O
</s>
<s>
A	O
content	B-Protocol
inventory	I-Protocol
and	O
a	O
content	O
audit	O
are	O
closely	O
related	O
concepts	O
,	O
and	O
they	O
are	O
often	O
conducted	O
in	O
tandem	O
.	O
</s>
<s>
A	O
content	B-Protocol
inventory	I-Protocol
typically	O
includes	O
all	O
information	O
assets	O
on	O
a	O
website	O
,	O
such	O
as	O
web	O
pages	O
(	O
html	B-Language
)	O
,	O
meta	O
elements	O
(	O
e.g.	O
,	O
keywords	O
,	O
description	O
,	O
page	O
title	O
)	O
,	O
images	O
,	O
audio	O
and	O
video	O
files	O
,	O
and	O
document	O
files	O
(	O
e.g.	O
,	O
.pdf	B-Application
,	O
.doc	B-Application
,	O
.ppt	B-Application
)	O
.	O
</s>
<s>
A	O
content	B-Protocol
inventory	I-Protocol
is	O
a	O
quantitative	O
analysis	O
of	O
a	O
website	O
.	O
</s>
<s>
The	O
content	B-Protocol
inventory	I-Protocol
will	O
answer	O
the	O
question	O
:	O
“	O
What	O
is	O
there	O
?	O
”	O
and	O
can	O
be	O
the	O
start	O
of	O
a	O
website	O
review	O
.	O
</s>
<s>
Over	O
the	O
years	O
,	O
techniques	O
for	O
creating	O
and	O
managing	O
a	O
content	B-Protocol
inventory	I-Protocol
have	O
been	O
developed	O
and	O
refined	O
in	O
the	O
field	O
of	O
website	O
content	B-Protocol
management	I-Protocol
.	O
</s>
<s>
A	O
spreadsheet	B-Application
application	O
(	O
e.g.	O
,	O
Microsoft	B-Application
Excel	I-Application
or	O
LibreOffice	B-Operating_System
Calc	I-Operating_System
)	O
is	O
the	O
preferred	O
tool	O
for	O
keeping	O
a	O
content	B-Protocol
inventory	I-Protocol
;	O
the	O
data	O
can	O
be	O
easily	O
configured	O
and	O
manipulated	O
.	O
</s>
<s>
Typical	O
categories	O
in	O
a	O
content	B-Protocol
inventory	I-Protocol
include	O
the	O
following	O
:	O
</s>
<s>
Content	B-Protocol
management	I-Protocol
experts	O
advise	O
capturing	O
information	O
that	O
might	O
be	O
useful	O
for	O
both	O
short	O
-	O
and	O
long-term	O
purposes	O
.	O
</s>
<s>
Other	O
tabs	O
in	O
the	O
inventory	O
workbook	O
can	O
be	O
created	O
to	O
track	O
related	O
information	O
,	O
such	O
as	O
meta	O
keywords	O
,	O
new	O
Web	O
pages	O
to	O
develop	O
,	O
website	O
tools	O
and	O
resources	O
,	O
or	O
content	B-Protocol
inventories	I-Protocol
for	O
sub-areas	O
of	O
the	O
main	O
website	O
.	O
</s>
<s>
Creating	O
a	O
single	O
,	O
shared	O
location	O
for	O
information	O
related	O
to	O
a	O
website	O
can	O
be	O
helpful	O
for	O
all	O
website	O
content	B-Protocol
managers	I-Protocol
,	O
writers	O
,	O
editors	O
,	O
and	O
publishers	O
.	O
</s>
<s>
Populating	O
the	O
spreadsheet	B-Application
is	O
a	O
painstaking	O
task	O
,	O
but	O
some	O
up-front	O
work	O
can	O
be	O
automated	O
with	O
software	O
,	O
and	O
other	O
tools	O
and	O
resources	O
can	O
assist	O
the	O
audit	O
work	O
.	O
</s>
<s>
A	O
content	B-Protocol
inventory	I-Protocol
and	O
a	O
content	O
audit	O
are	O
performed	O
to	O
understand	O
what	O
is	O
on	O
a	O
website	O
and	O
why	O
it	O
is	O
there	O
.	O
</s>
<s>
For	O
an	O
existing	O
website	O
,	O
the	O
information	O
cataloged	O
in	O
a	O
content	B-Protocol
inventory	I-Protocol
and	O
content	O
audit	O
will	O
be	O
a	O
resource	O
to	O
help	O
manage	O
all	O
of	O
the	O
information	O
assets	O
on	O
the	O
website	O
.	O
</s>
<s>
The	O
information	O
gathered	O
in	O
the	O
inventory	O
can	O
also	O
be	O
used	O
to	O
plan	O
a	O
website	O
re-design	O
or	O
site	O
migration	O
to	O
a	O
web	O
content	B-Protocol
management	I-Protocol
system	O
.	O
</s>
<s>
When	O
planning	O
a	O
new	O
website	O
,	O
a	O
content	B-Protocol
inventory	I-Protocol
can	O
be	O
a	O
useful	O
project	O
management	O
tool	O
:	O
as	O
a	O
guide	O
to	O
map	O
information	B-Architecture
architecture	I-Architecture
and	O
to	O
track	O
new	O
pages	O
,	O
page	O
revision	O
dates	O
,	O
content	O
owners	O
,	O
and	O
so	O
on	O
.	O
</s>
