<s>
A	O
content	B-Protocol
delivery	I-Protocol
platform	I-Protocol
(	O
CDP	O
)	O
is	O
a	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
(	O
SaaS	B-Architecture
)	O
content	O
service	O
,	O
similar	O
to	O
a	O
content	B-Protocol
management	I-Protocol
system	I-Protocol
(	O
CMS	O
)	O
,	O
that	O
utilizes	O
embedded	O
software	O
code	O
to	O
deliver	O
web	O
content	O
.	O
</s>
<s>
Instead	O
of	O
the	O
installation	O
of	O
software	O
on	O
client	O
servers	O
,	O
a	O
CDP	O
feeds	O
content	O
through	O
embedded	O
code	O
snippets	O
,	O
typically	O
via	O
JavaScript	O
widget	O
,	O
Flash	O
widget	O
or	O
server-side	B-Application
Ajax	B-General_Concept
.	O
</s>
<s>
Content	B-Protocol
delivery	I-Protocol
platforms	I-Protocol
are	O
not	O
content	B-Operating_System
delivery	I-Operating_System
networks	I-Operating_System
,	O
which	O
are	O
utilized	O
for	O
large	O
web	O
media	O
and	O
do	O
not	O
depend	O
on	O
embedded	O
software	O
code	O
.	O
</s>
<s>
Alternatively	O
,	O
a	O
content	B-Protocol
delivery	I-Protocol
platform	I-Protocol
can	O
be	O
utilized	O
to	O
import	O
a	O
variety	O
of	O
syndicated	O
content	O
into	O
one	O
central	O
location	O
and	O
then	O
re-purposed	O
for	O
web	O
syndication	O
.	O
</s>
<s>
The	O
term	O
content	B-Protocol
delivery	I-Protocol
platform	I-Protocol
was	O
coined	O
by	O
Feed.Us	O
software	O
architect	O
John	O
Welborn	O
during	O
a	O
presentation	O
to	O
the	O
Chicago	O
Web	O
Developers	O
Association	O
.	O
</s>
