<s>
Content	B-General_Concept
Guru	I-General_Concept
is	O
a	O
cloud	B-General_Concept
communications	I-General_Concept
provider	O
based	O
in	O
Bracknell	O
,	O
UK	O
.	O
</s>
<s>
In	O
April	O
2016	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
received	O
a	O
Queen	O
's	O
Award	O
for	O
Innovation	O
.	O
</s>
<s>
In	O
response	O
to	O
the	O
work	O
it	O
carried	O
out	O
for	O
the	O
National	O
Health	O
Service	O
(	O
NHS	O
)	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
has	O
won	O
several	O
awards	O
,	O
including	O
the	O
Crisis	O
Management	O
Innovation	O
of	O
the	O
Year	O
at	O
the	O
IT	O
Europa	O
Awards	O
(	O
2022	O
)	O
,	O
the	O
Best	O
Innovation	O
in	O
Customer	O
Service	O
at	O
the	O
ECCCSA	O
Awards	O
(	O
2021	O
)	O
and	O
the	O
NextGen	O
Technology	O
Award	O
at	O
the	O
Management	O
Today	O
NextGen	O
Awards	O
(	O
2020	O
)	O
.	O
</s>
<s>
Content	B-General_Concept
Guru	I-General_Concept
is	O
made	O
up	O
of	O
a	O
number	O
of	O
wholly-owned	O
subsidiaries	O
of	O
Redwood	O
Technologies	O
Group	O
across	O
North	O
America	O
,	O
Asia-Pacific	O
and	O
Europe	O
.	O
</s>
<s>
The	O
vast	O
majority	O
of	O
the	O
revenue	O
generated	O
by	O
Redwood	O
Technologies	O
Group	O
comes	O
from	O
the	O
delivery	O
of	O
cloud	O
services	O
through	O
the	O
Group	O
's	O
Storm	O
infrastructure	O
,	O
provided	O
and	O
supported	O
by	O
Content	B-General_Concept
Guru	I-General_Concept
.	O
</s>
<s>
Content	B-General_Concept
Guru	I-General_Concept
was	O
founded	O
in	O
2005	O
and	O
provides	O
cloud-based	O
customer	O
engagement	O
and	O
customer	O
experience	O
services	O
and	O
cloud	O
contact	O
centre	O
products	O
.	O
</s>
<s>
In	O
2013	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
co-founded	O
Berkshire	O
Community	O
Foundation	O
(	O
BCF	O
)	O
'	O
s	O
Business	O
Philanthropy	O
Club	O
(	O
BPC	O
)	O
,	O
which	O
enables	O
businesses	O
in	O
Berkshire	O
to	O
provide	O
funding	O
for	O
grassroots	O
organisations	O
and	O
projects	O
in	O
their	O
local	O
communities	O
.	O
</s>
<s>
Content	B-General_Concept
Guru	I-General_Concept
has	O
been	O
a	O
sponsor	O
of	O
the	O
Pride	O
of	O
Bracknell	O
Forest	O
Awards	O
since	O
2016	O
,	O
along	O
with	O
its	O
parent	O
company	O
Redwood	O
Technologies	O
.	O
</s>
<s>
Content	B-General_Concept
Guru	I-General_Concept
supports	O
several	O
local	O
and	O
national	O
charities	O
,	O
including	O
the	O
Red	O
Cross	O
,	O
Lions	O
International	O
,	O
Barnardo	O
's	O
,	O
Kika	O
Kinderfonds	O
,	O
Macmillan	O
Cancer	O
Support	O
,	O
Save	O
the	O
Children	O
,	O
the	O
Soldiering	O
on	O
Awards	O
,	O
Thames	O
Hospice	O
,	O
and	O
Youthline	O
.	O
</s>
<s>
Later	O
that	O
year	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
and	O
Vodafone	O
handled	O
student	O
enquiries	O
for	O
UCAS	O
,	O
the	O
UK	O
's	O
higher	O
education	O
applications	O
service	O
.	O
</s>
<s>
In	O
January	O
2018	O
,	O
a	O
minority	O
stake	O
of	O
Content	B-General_Concept
Guru	I-General_Concept
and	O
its	O
parent	O
company	O
,	O
Redwood	O
Technologies	O
Group	O
,	O
was	O
sold	O
to	O
Scottish	O
Equity	O
Partners	O
in	O
a	O
£25	O
million	O
cash	O
deal	O
.	O
</s>
<s>
In	O
February	O
2018	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
announced	O
a	O
partnership	O
with	O
Rakuten	O
Communications	O
to	O
deliver	O
services	O
to	O
Japan	O
.	O
</s>
<s>
In	O
2019	O
Content	B-General_Concept
Guru	I-General_Concept
became	O
a	O
leader	O
in	O
the	O
Gartner	O
Magic	O
Quadrant	O
for	O
CCaaS	O
(	O
Contact	O
Centre	O
as	O
a	O
Service	O
)	O
,	O
Western	O
Europe	O
.	O
</s>
<s>
This	O
expanded	O
Content	B-General_Concept
Guru	I-General_Concept
's	O
product	O
to	O
offer	O
screen	O
recording	O
and	O
quality	O
monitoring	O
.	O
</s>
<s>
In	O
March	O
2020	O
Content	B-General_Concept
Guru	I-General_Concept
announced	O
expansion	O
in	O
the	O
US	O
market	O
,	O
with	O
the	O
appointment	O
of	O
a	O
new	O
Business	O
Development	O
Manager	O
in	O
California	O
,	O
and	O
the	O
creation	O
of	O
a	O
US	O
channel	O
partner	O
program	O
.	O
</s>
<s>
In	O
early	O
2020	O
Content	B-General_Concept
Guru	I-General_Concept
undertook	O
a	O
survey	O
on	O
homeworking	O
in	O
the	O
UK	O
,	O
showing	O
the	O
financial	O
and	O
productivity	O
benefits	O
of	O
homeworking	O
within	O
the	O
contact	O
centre	O
.	O
</s>
<s>
During	O
the	O
pandemic	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
helped	O
its	O
customers	O
to	O
move	O
their	O
contact	O
centres	O
to	O
homeworking	O
environments	O
,	O
for	O
example	O
,	O
Jurys	O
Inn	O
and	O
Rail	O
Delivery	O
Group	O
.	O
</s>
<s>
In	O
early	O
July	O
2020	O
Content	B-General_Concept
Guru	I-General_Concept
announced	O
that	O
its	O
product	O
could	O
now	O
integrate	O
with	O
Microsoft	B-Application
Teams	I-Application
.	O
</s>
<s>
During	O
the	O
lockdown	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
enabled	O
Herts	O
Urgent	O
Care	O
(	O
HUC	O
)	O
to	O
offer	O
ad-hoc	O
video	O
consultations	O
wherever	O
possible	O
,	O
and	O
to	O
protect	O
staff	O
and	O
patients	O
from	O
COVID-19	O
.	O
</s>
<s>
In	O
July	O
2020	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
was	O
named	O
as	O
a	O
supplier	O
in	O
Crown	O
Commercial	O
Service	O
's	O
Spark	O
Dynamic	O
Purchasing	O
System	O
.	O
</s>
<s>
In	O
August	O
2020	O
Content	B-General_Concept
Guru	I-General_Concept
won	O
Frost	O
&	O
Sullivan	O
's	O
2020	O
European	O
Contact	O
Center	O
as	O
a	O
Service	O
Technology	O
Innovation	O
Leadership	O
Award	O
.	O
</s>
<s>
In	O
November	O
2020	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
was	O
positioned	O
as	O
a	O
Challenger	O
in	O
the	O
2020	O
global	O
Gartner	O
Magic	O
Quadrant	O
for	O
Contact	O
Centre	O
as	O
a	O
Service	O
(	O
CCaaS	O
)	O
.	O
</s>
<s>
In	O
April	O
2021	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
's	O
parent	O
company	O
Redwood	O
Technologies	O
acquired	O
US-based	O
Potomac	O
Integration	O
and	O
Consulting	O
(	O
PIC	O
)	O
.	O
</s>
<s>
In	O
August	O
2021	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
was	O
positioned	O
as	O
a	O
Challenger	O
in	O
2021	O
Gartner®	O
Magic	O
Quadrant™	O
for	O
Contact	O
Centre	O
as	O
a	O
Service	O
(	O
CCaaS	O
)	O
.	O
</s>
<s>
In	O
August	O
2022	O
,	O
Content	B-General_Concept
Guru	I-General_Concept
was	O
positioned	O
as	O
a	O
Challenger	O
in	O
the	O
2022	O
Gartner®	O
Magic	O
Quadrant™	O
for	O
Contact	O
Centre	O
as	O
a	O
Service	O
(	O
CCaaS	O
)	O
.	O
</s>
<s>
Vodafone	O
had	O
subcontracted	O
its	O
services	O
out	O
to	O
Content	B-General_Concept
Guru	I-General_Concept
for	O
providing	O
the	O
system	O
.	O
</s>
<s>
Vodafone	O
and	O
Content	B-General_Concept
Guru	I-General_Concept
continue	O
their	O
partnership	O
,	O
with	O
Vodafone	O
marketing	O
Content	B-General_Concept
Guru	I-General_Concept
's	O
product	O
under	O
the	O
brand	O
Vodafone	O
Storm	O
.	O
</s>
