<s>
Computational	B-General_Concept
neuroaesthetics	I-General_Concept
is	O
the	O
discipline	O
that	O
connects	O
neuromarketing	O
,	O
psychology	O
and	O
computer	B-General_Concept
science	I-General_Concept
.	O
</s>
<s>
In	O
doing	O
so	O
,	O
computational	B-General_Concept
neuroaesthetics	I-General_Concept
overcomes	O
the	O
limits	O
of	O
computational	O
aesthetics	O
,	O
which	O
uses	O
only	O
classical	O
measuring	O
instruments	O
,	O
such	O
as	O
self	O
report	O
scales	O
,	O
to	O
assess	O
the	O
positive	O
emotions	O
experienced	O
by	O
individuals	O
.	O
</s>
<s>
The	O
results	O
that	O
emerge	O
from	O
computational	B-General_Concept
neuroaesthetics	I-General_Concept
research	O
can	O
be	O
applied	O
in	O
several	O
areas	O
.	O
</s>
<s>
Another	O
area	O
of	O
application	O
is	O
design	O
and	O
user	B-Application
experience	I-Application
design	I-Application
.	O
</s>
<s>
In	O
fact	O
,	O
the	O
aesthetics	O
of	O
products	O
and	O
phygital	O
interfaces	O
is	O
a	O
fundamental	O
component	O
for	O
user	B-Application
experience	I-Application
.	O
</s>
<s>
Computational	B-General_Concept
neuroaesthetics	I-General_Concept
offers	O
useful	O
knowledge	O
to	O
develop	O
a	O
design	O
that	O
respects	O
those	O
aesthetic	O
parameters	O
which	O
are	O
able	O
to	O
improve	O
user	B-Application
experience	I-Application
.	O
</s>
