<s>
The	O
benefits	O
of	O
mobile	O
CRM	O
application	O
have	O
been	O
demonstrated	O
in	O
a	O
paper	O
by	O
Grandhi	O
&	O
Chugh	O
(	O
2012	O
)	O
through	O
the	O
case	O
of	O
Dow	O
Corning	O
and	O
DirecTV	O
where	O
the	O
introduction	O
of	O
SAP	B-Application
CRM	I-Application
system	O
helped	O
to	O
improve	O
their	O
customer	O
relations	O
.	O
</s>
