<s>
Color	B-Algorithm
Labs	I-Algorithm
,	O
Inc	O
.	O
was	O
a	O
start-up	O
based	O
in	O
Palo	O
Alto	O
,	O
California	O
,	O
US	O
.	O
</s>
<s>
Its	O
main	O
product	O
was	O
the	O
eponymous	O
mobile	B-Application
app	I-Application
for	O
sharing	O
photos	O
through	O
social	O
networking	O
.	O
</s>
<s>
Following	O
skepticism	O
and	O
rumors	O
from	O
Silicon	O
Valley	O
commentators	O
,	O
Color	B-Algorithm
Labs	I-Algorithm
stopped	O
selling	O
the	O
app	O
at	O
the	O
end	O
of	O
2012	O
.	O
</s>
<s>
On	O
March	O
24	O
,	O
2011	O
,	O
Color	O
launched	O
its	O
eponymous	O
mobile	B-Application
app	I-Application
in	O
iOS	B-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
A	O
week	O
after	O
the	O
launch	O
,	O
Color	B-Algorithm
Labs	I-Algorithm
released	O
an	O
update	O
with	O
significant	O
changes	O
to	O
the	O
iOS	B-Application
App	I-Application
interface	O
—	O
allowing	O
users	O
to	O
see	O
photos	O
from	O
events	O
"	O
Nearby	O
"	O
,	O
a	O
"	O
Feed	O
"	O
of	O
relevant	O
photos	O
,	O
and	O
a	O
"	O
History	O
"	O
of	O
groups	O
that	O
users	O
can	O
participate	O
in	O
.	O
</s>
<s>
In	O
July	O
2011	O
,	O
it	O
was	O
reported	O
that	O
Google	B-Application
offered	O
to	O
buy	O
Color	O
for	O
$200	O
million	O
before	O
their	O
first	O
launch	O
,	O
but	O
Color	B-Algorithm
Labs	I-Algorithm
turned	O
down	O
the	O
deal	O
.	O
</s>
<s>
Its	O
initial	O
rating	O
in	O
the	O
App	B-Application
Store	I-Application
was	O
2	O
out	O
of	O
5	O
stars	O
.	O
</s>
<s>
In	O
November	O
,	O
Color	B-Algorithm
Labs	I-Algorithm
announced	O
that	O
the	O
app	O
would	O
be	O
shut	O
down	O
at	O
the	O
end	O
of	O
2012	O
.	O
</s>
