<s>
Cluetivity	B-General_Concept
is	O
a	O
geolocation-based	O
and	O
augmented	B-General_Concept
reality	I-General_Concept
(	O
AR	O
)	O
software	B-Device
platform	I-Device
owned	O
by	O
Life	O
Action	O
Games	O
GmbH	O
.	O
</s>
<s>
Founded	O
in	O
2010	O
by	O
a	O
group	O
of	O
scavenger	O
hunt	O
and	O
tech	O
fans	O
,	O
Cluetivity	B-General_Concept
offers	O
both	O
outdoor	O
and	O
indoor	O
interactive	O
games	O
for	O
iOS	B-Application
devices	O
.	O
</s>
<s>
Adopting	O
location-based	O
technology	O
,	O
Cluetivity	B-General_Concept
's	O
games	O
use	O
mobile	O
device	O
GPS	O
to	O
follow	O
a	O
treasure	O
hunt	O
inspired	O
storyline	O
.	O
</s>
<s>
Cluetivity	B-General_Concept
utilises	O
a	O
license-based	O
business	O
model	O
,	O
where	O
companies	O
purchase	O
a	O
license	O
from	O
Cluetivity	B-General_Concept
to	O
offer	O
pay-per-play	O
games	O
to	O
their	O
customers	O
.	O
</s>
<s>
These	O
companies	O
are	O
referred	O
to	O
as	O
Cluetivity	B-General_Concept
's	O
partners	O
.	O
</s>
<s>
This	O
license	O
also	O
guarantees	O
partners	O
city-wide	O
exclusivity	O
to	O
Cluetivity	B-General_Concept
games	O
they	O
purchase	O
.	O
</s>
<s>
Cluetivity	B-General_Concept
released	O
their	O
first	O
geocaching-based	O
game	O
,	O
The	O
Magic	O
Portal	O
,	O
in	O
2016	O
.	O
</s>
<s>
As	O
of	O
October	O
2019	O
,	O
Cluetivity	B-General_Concept
's	O
games	O
are	O
available	O
in	O
over	O
170	O
locations	O
worldwide	O
.	O
</s>
<s>
Cluetivity	B-General_Concept
's	O
games	O
can	O
separated	O
into	O
2	O
categories	O
—	O
indoor	O
AR	O
games	O
and	O
outdoor	O
AR	O
games	O
.	O
</s>
<s>
Using	O
the	O
iOS	B-Application
app	O
,	O
each	O
player	O
inputs	O
their	O
names	O
into	O
the	O
game	O
and	O
follow	O
the	O
storyline	O
presented	O
on	O
screen	O
.	O
</s>
<s>
As	O
of	O
2019	O
,	O
Cluetivity	B-General_Concept
offers	O
3	O
different	O
titles	O
:	O
‘	O
The	O
Magic	O
Portal’	O
,	O
‘	O
Operation	O
Mindfall’	O
,	O
and	O
‘	O
Einstein	O
Unsolved’	O
.	O
</s>
<s>
Cluetivity	B-General_Concept
's	O
first	O
release	O
—	O
The	O
Magic	O
Portal	O
—	O
premiered	O
in	O
January	O
2016	O
.	O
</s>
<s>
Available	O
only	O
on	O
iOS	B-Application
,	O
The	O
Magic	O
Portal	O
is	O
an	O
outdoor	O
AR	O
game	O
that	O
follows	O
the	O
story	O
of	O
an	O
open	O
magic	O
portal	O
,	O
whereby	O
players	O
must	O
solve	O
riddles	O
and	O
collect	O
crystals	O
to	O
ensure	O
it	O
is	O
shut	O
.	O
</s>
<s>
Since	O
its	O
release	O
in	O
2016	O
,	O
The	O
Magic	O
Portal	O
has	O
remained	O
a	O
staple	O
in	O
Cluetivity	B-General_Concept
's	O
catalogue	O
.	O
</s>
<s>
After	O
the	O
success	O
of	O
The	O
Magic	O
Portal	O
,	O
Cluetivity	B-General_Concept
's	O
second	O
game	O
—	O
Operation	O
Mindfall	O
—	O
was	O
released	O
in	O
August	O
2017	O
.	O
</s>
<s>
In	O
June	O
2018	O
,	O
Cluetivity	B-General_Concept
released	O
an	O
ExtensionSet	O
for	O
the	O
game	O
in	O
the	O
form	O
of	O
a	O
Code	O
Scanner	O
.	O
</s>
<s>
Cluetivity	B-General_Concept
's	O
first	O
indoor	O
platform	O
,	O
Einstein	O
Unsolved	O
,	O
was	O
released	O
in	O
June	O
2018	O
.	O
</s>
<s>
Similar	O
to	O
previous	O
games	O
,	O
Einstein	O
Unsolved	O
is	O
available	O
on	O
iOS	B-Application
platforms	B-Device
.	O
</s>
