<s>
Click	B-Protocol
analytics	I-Protocol
is	O
a	O
special	O
type	O
of	O
web	O
analytics	O
that	O
gives	O
attention	O
to	O
clicks	O
(	O
Point-and-click	O
)	O
which	O
constitute	O
the	O
first	O
stage	O
in	O
the	O
conversion	B-Protocol
funnel	I-Protocol
.	O
</s>
<s>
Commonly	O
,	O
click	B-Protocol
analytics	I-Protocol
focuses	O
on	O
on-site	O
analytics	O
.	O
</s>
<s>
An	O
editor	O
of	O
a	O
web	O
site	O
uses	O
click	B-Protocol
analytics	I-Protocol
to	O
determine	O
the	O
performance	O
of	O
his	O
or	O
her	O
particular	O
site	O
,	O
with	O
regards	O
to	O
where	O
the	O
users	O
of	O
the	O
site	O
are	O
clicking	O
.	O
</s>
<s>
Click	B-Protocol
analytics	I-Protocol
may	O
happen	O
in	O
real-time	O
or	O
"	O
unreal	O
"	O
-time	O
,	O
depending	O
on	O
the	O
type	O
of	O
information	O
sought	O
.	O
</s>
