<s>
Citrix	B-Application
Endpoint	I-Application
Management	I-Application
(	O
formerly	O
XenMobile	B-Application
)	O
is	O
an	O
on-premises	O
and	O
cloud-based	O
software	O
developed	O
by	O
Citrix	B-Application
Systems	I-Application
that	O
provides	O
unified	O
endpoint	O
management	O
for	O
corporate	O
-	O
and	O
employee-owned	O
devices	O
for	O
business	O
use	O
.	O
</s>
<s>
It	O
is	O
part	O
of	O
the	O
Citrix	B-Application
Workspace	I-Application
platform	O
.	O
</s>
<s>
The	O
technology	O
that	O
would	O
become	O
XenMobile	B-Application
was	O
created	O
by	O
MDM	O
developer	O
Zenprise	O
.	O
</s>
<s>
In	O
January	O
2013	O
,	O
Citrix	B-Application
acquired	O
Zenprise	O
.	O
</s>
<s>
Citrix	B-Application
merged	O
the	O
existing	O
mobile	O
device	O
management	O
(	O
MDM	O
)	O
functionality	O
of	O
Zenprise	O
with	O
its	O
own	O
Citrix	B-Application
Cloud	O
Gateway	O
mobile	O
application	O
management	O
(	O
MAM	O
)	O
software	O
to	O
create	O
XenMobile	B-Application
.	O
</s>
<s>
In	O
June	O
2013	O
,	O
Citrix	B-Application
launched	O
the	O
initial	O
version	O
of	O
XenMobile	B-Application
.	O
</s>
<s>
In	O
2018	O
,	O
Citrix	B-Application
rebranded	O
XenMobile	B-Application
as	O
Citrix	B-Application
Endpoint	I-Application
Management	I-Application
.	O
</s>
