<s>
Chartbeat	B-Protocol
is	O
a	O
technology	O
company	O
that	O
provides	O
data	O
and	O
analytics	O
to	O
global	O
publishers	O
.	O
</s>
<s>
The	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
(	O
SaaS	B-Architecture
)	O
company	O
integrates	O
code	O
into	O
the	O
websites	O
of	O
publishers	O
,	O
media	O
companies	O
and	O
news	O
organizations	O
to	O
track	O
users	O
in	O
order	O
to	O
monetize	O
audience	O
engagement	O
and	O
loyalty	O
metrics	O
so	O
they	O
can	O
make	O
decisions	O
about	O
the	O
content	O
to	O
publish	O
and	O
promote	O
on	O
their	O
Web	O
sites	O
.	O
</s>
<s>
Chartbeat	B-Protocol
has	O
been	O
both	O
praised	O
and	O
criticized	O
as	O
an	O
alternative	O
to	O
Google	B-Application
Analytics	I-Application
for	O
real-time	O
data	O
.	O
</s>
<s>
Betaworks	O
launched	O
Chartbeat	B-Protocol
in	O
April	O
2009	O
as	O
a	O
real-time	O
web	O
analytics	O
tool	O
that	O
,	O
it	O
said	O
,	O
publishers	O
could	O
use	O
to	O
react	O
quickly	O
to	O
changes	O
in	O
user	O
behavior	O
.	O
</s>
<s>
At	O
the	O
time	O
,	O
Google	B-Application
Analytics	I-Application
did	O
not	O
offer	O
real-time	O
data	O
.	O
</s>
<s>
The	O
launch	O
of	O
Chartbeat	B-Protocol
was	O
part	O
of	O
a	O
broader	O
strategy	O
by	O
Betaworks	O
to	O
capitalize	O
on	O
the	O
growth	O
of	O
the	O
real-time	O
,	O
stream-based	O
,	O
social	O
web	O
.	O
</s>
<s>
Betaworks	O
had	O
also	O
invested	O
in	O
Twitter	B-Application
,	O
Tumblr	B-Application
,	O
bit.ly,	O
and	O
TweetDeck	B-Operating_System
.	O
</s>
<s>
In	O
July	O
2011	O
,	O
Chartbeat	B-Protocol
launched	O
Newsbeat	O
,	O
a	O
version	O
of	O
their	O
service	O
for	O
news	O
sites	O
.	O
</s>
<s>
In	O
October	O
2017	O
,	O
Chartbeat	B-Protocol
made	O
updates	O
to	O
its	O
user	O
experience	O
and	O
design	O
,	O
including	O
the	O
rebrand	O
of	O
its	O
flagship	O
product	O
as	O
Chartbeat	B-Protocol
for	O
Publishing	O
.	O
</s>
