<s>
Ceros	B-Protocol
is	O
a	O
cloud-based	B-Architecture
platform	O
encompassing	O
a	O
collaborative	O
,	O
real-time	O
digital	O
canvas	O
,	O
upon	O
which	O
designers	O
create	O
animated	O
,	O
interactive	O
content	O
without	O
the	O
need	O
for	O
developers	B-Operating_System
.	O
</s>
<s>
The	O
published	O
content	O
works	O
across	O
desktop	O
and	O
mobile	B-Application
devices	I-Application
and	O
can	O
be	O
integrated	O
with	O
e-commerce	O
systems	O
using	O
the	O
Ceros	B-Protocol
e-commerce	O
SDK	O
.	O
</s>
<s>
Ceros	B-Protocol
 '	O
platform	O
analytics	O
mechanism	O
works	O
in	O
real-time	O
and	O
reports	O
engagement	O
metrics	O
.	O
</s>
<s>
Founded	O
by	O
Brian	O
Alvey	O
in	O
2007	O
as	O
Crowd	B-Protocol
Fusion	I-Protocol
,	O
the	O
company	O
acquired	O
London-based	O
Ceros	B-Protocol
in	O
2012	O
and	O
assumed	O
the	O
acquired	O
company	O
's	O
name	O
.	O
</s>
<s>
Crowd	B-Protocol
Fusion	I-Protocol
initially	O
raised	O
$3	O
million	O
from	O
Velocity	O
Interactive	O
Group	O
(	O
now	O
Fuse	O
Capital	O
)	O
,	O
Greycroft	O
Partners	O
and	O
Marc	O
Andreessen	O
.	O
</s>
<s>
In	O
2020	O
,	O
Ceros	B-Protocol
raised	O
$100	O
million	O
led	O
by	O
Sumeru	O
Equity	O
Partners	O
along	O
with	O
its	O
existing	O
investors	O
.	O
</s>
