<s>
castAR	B-General_Concept
(	O
formerly	O
Technical	B-General_Concept
Illusions	I-General_Concept
)	O
was	O
a	O
Palo	O
Alto-based	O
technology	O
startup	O
company	O
founded	O
in	O
March	O
2013	O
by	O
Jeri	O
Ellsworth	O
and	O
Rick	O
Johnson	O
.	O
</s>
<s>
Its	O
first	O
product	O
was	O
to	O
be	O
the	O
castAR	B-General_Concept
,	O
a	O
pair	O
of	O
augmented	B-General_Concept
reality	I-General_Concept
and	O
virtual	B-Application
reality	I-Application
glasses	O
.	O
</s>
<s>
castAR	B-General_Concept
was	O
a	O
founding	O
member	O
of	O
the	O
nonprofit	O
Immersive	O
Technology	O
Alliance	O
.	O
</s>
<s>
castAR	B-General_Concept
was	O
founded	O
by	O
two	O
former	O
Valve	O
employees	O
;	O
the	O
castAR	B-General_Concept
glasses	O
were	O
born	O
out	O
of	O
work	O
that	O
started	O
inside	O
Valve	O
.	O
</s>
<s>
In	O
August	O
2015	O
,	O
Playground	O
Global	O
funded	O
$15M	O
into	O
castAR	B-General_Concept
to	O
build	O
its	O
product	O
and	O
create	O
augmented-reality	B-General_Concept
experiences	O
.	O
</s>
<s>
In	O
September	O
2016	O
,	O
they	O
opened	O
castAR	B-General_Concept
Salt	O
Lake	O
City	O
,	O
a	O
new	O
development	O
studio	O
formed	O
from	O
a	O
team	O
hired	O
out	O
of	O
the	O
former	O
Avalanche	O
Software	O
,	O
which	O
worked	O
on	O
the	O
Disney	O
Infinity	O
series	O
.	O
</s>
<s>
In	O
June	O
2017	O
it	O
was	O
reported	O
by	O
Polygon	O
that	O
CastAR	B-General_Concept
was	O
shutting	O
down	O
,	O
laying	O
off	O
70	O
employees	O
.	O
</s>
<s>
The	O
castAR	B-General_Concept
glasses	O
combine	O
elements	O
of	O
augmented	B-General_Concept
reality	I-General_Concept
and	O
virtual	B-Application
reality	I-Application
.	O
</s>
<s>
After	O
winning	O
Educator	O
's	O
and	O
Editor	O
's	O
Choice	O
ribbons	O
at	O
the	O
2013	O
Bay	O
Area	O
Maker	O
Faire	O
,	O
the	O
castAR	B-General_Concept
project	O
was	O
successfully	O
crowdfunded	O
via	O
Kickstarter	O
.	O
</s>
<s>
castAR	B-General_Concept
surpassed	O
its	O
funding	O
goal	O
two	O
days	O
after	O
the	O
project	O
went	O
live	O
and	O
raised	O
over	O
$1	O
million	O
on	O
a	O
$	O
400,000	O
goal	O
.	O
</s>
<s>
castAR	B-General_Concept
creates	O
hologram-like	O
images	O
unique	O
to	O
each	O
user	O
by	O
sending	O
an	O
image	O
from	O
tiny	O
projectors	O
on	O
the	O
glasses	O
into	O
the	O
user	O
's	O
surroundings	O
using	O
a	O
technology	O
that	O
Technical	B-General_Concept
Illusions	I-General_Concept
called	O
"	O
Projected	O
Reality	O
"	O
.	O
</s>
<s>
castAR	B-General_Concept
can	O
also	O
be	O
used	O
for	O
virtual	B-Application
reality	I-Application
purposes	O
,	O
using	O
its	O
VR	O
clip-on	O
.	O
</s>
