<s>
Carrot	B-Application
Rewards	I-Application
was	O
a	O
mobile	B-Application
app	I-Application
for	O
residents	O
of	O
three	O
Canadian	O
provinces	O
and	O
one	O
territory	O
,	O
allowing	O
users	O
to	O
complete	O
health	O
questionnaires	O
and	O
track	O
steps	O
in	O
exchange	O
for	O
rewards	O
points	O
.	O
</s>
<s>
The	O
app	O
was	O
developed	O
by	O
Toronto-based	O
Carrot	B-Application
Insights	I-Application
,	O
a	O
certified	O
B	O
corporation	O
founded	O
in	O
2015	O
.	O
</s>
<s>
The	O
app	O
was	O
first	O
launched	O
in	O
British	O
Columbia	O
during	O
March	O
2016	O
,	O
followed	O
by	O
Newfoundland	O
and	O
Labrador	O
during	O
June	O
2016	O
,	O
Ontario	B-Architecture
during	O
February	O
2017	O
,	O
and	O
the	O
Northwest	O
Territories	O
only	O
weeks	O
before	O
the	O
app	O
discontinued	O
service	O
in	O
June	O
2019	O
.	O
</s>
<s>
Users	O
could	O
choose	O
during	O
sign-up	O
whether	O
they	O
want	O
Aeroplan	O
,	O
Scene	O
,	O
Petro-Points	O
,	O
More	O
Rewards	O
or	O
Drop	B-Application
rewards	I-Application
points	O
.	O
</s>
<s>
Carrot	B-Application
Rewards	I-Application
had	O
also	O
partnered	O
with	O
Heart	O
&	O
Stroke	O
,	O
Diabetes	O
Canada	O
and	O
YMCA	O
Canada	O
.	O
</s>
<s>
In	O
November	O
2018	O
,	O
an	O
optional	O
paid	O
tier	O
was	O
added	O
to	O
the	O
Carrot	B-Application
app	O
,	O
allowing	O
users	O
to	O
receive	O
bonus	O
points	O
for	O
completing	O
their	O
goals	O
.	O
</s>
<s>
Carrot	B-Application
shut	O
down	O
on	O
June	O
19	O
,	O
2019	O
,	O
after	O
their	O
"	O
funds	O
eventually	O
ran	O
out	O
and	O
 [ they ] 	O
could	O
no	O
longer	O
be	O
in	O
business	O
"	O
.	O
</s>
<s>
In	O
January	O
2020	O
,	O
Optimity	O
bought	O
Carrot	B-Application
Rewards	I-Application
and	O
plans	O
to	O
relaunch	O
the	O
health	O
app	O
under	O
a	O
new	O
model	O
.	O
</s>
<s>
Sylvia	O
Jones	O
,	O
a	O
Member	O
of	O
Provincial	O
Parliament	O
in	O
Ontario	B-Architecture
criticized	O
Carrot	B-Application
Insights	I-Application
for	O
advertising	O
a	O
service	O
to	O
check	O
credit	O
scores	O
in	O
the	O
app	O
which	O
was	O
powered	O
by	O
Equifax	O
Canada	O
,	O
leading	O
to	O
customer	O
personal	O
information	O
being	O
breached	O
in	O
the	O
Equifax	O
data	O
breach	O
.	O
</s>
<s>
Carrot	B-Application
Insights	I-Application
responded	O
by	O
stating	O
that	O
funds	O
provided	O
by	O
the	O
Ontario	B-Architecture
government	O
were	O
only	O
used	O
to	O
pay	O
for	O
step	O
tracking	O
rewards	O
points	O
.	O
</s>
