<s>
}}	O
Candy	O
Crush	O
Saga	O
is	O
a	O
free-to-play	O
tile-matching	B-Application
video	I-Application
game	I-Application
released	O
by	O
King	O
on	O
April	O
12	O
,	O
2012	O
,	O
originally	O
for	O
Facebook	B-Application
;	O
other	O
versions	O
for	O
iOS	B-Application
,	O
Android	B-Application
,	O
Windows	B-Protocol
Phone	I-Protocol
,	O
and	O
Windows	B-Operating_System
10	I-Operating_System
followed	O
.	O
</s>
<s>
It	O
is	O
a	O
variation	O
of	O
their	O
browser	B-Protocol
game	I-Protocol
Candy	O
Crush	O
.	O
</s>
<s>
King	O
has	O
since	O
released	O
three	O
related	O
titles	O
,	O
Candy	B-Application
Crush	I-Application
Soda	I-Application
Saga	I-Application
,	O
Candy	O
Crush	O
Jelly	O
Saga	O
and	O
Candy	O
Crush	O
Friends	O
Saga	O
,	O
and	O
most	O
of	O
the	O
company	O
's	O
other	O
mobile	O
titles	O
follow	O
the	O
same	O
Saga	O
freemium	O
format	O
.	O
</s>
<s>
thumb|left|Candy	O
Crush	O
Saga	O
gameplay	O
on	O
iOS	B-Application
,	O
with	O
candy	O
,	O
striped	O
candies	O
,	O
jelly	O
,	O
licorice	O
lock	O
,	O
and	O
chocolate.Candy	O
Crush	O
Saga	O
is	O
a	O
"	B-Application
match	I-Application
three	I-Application
"	I-Application
game	I-Application
,	O
where	O
the	O
core	O
gameplay	O
is	O
based	O
on	O
swapping	O
two	O
adjacent	O
candies	O
among	O
several	O
on	O
the	O
gameboard	O
to	O
make	O
a	O
row	O
or	O
column	O
of	O
at	O
least	O
three	O
matching-colored	O
candies	O
.	O
</s>
<s>
The	O
game	O
is	O
primarily	O
monetized	O
through	O
in-app	O
purchases	O
(	O
through	O
either	O
a	O
credit	O
card	O
,	O
iTunes	B-Operating_System
credits	O
or	O
Google	B-Application
Play	I-Application
credits	O
)	O
;	O
players	O
begin	O
with	O
five	O
"	O
lives	O
"	O
,	O
lost	O
whenever	O
a	O
level	O
is	O
failed	O
.	O
</s>
<s>
When	O
they	O
are	O
exhausted	O
,	O
users	O
can	O
either	O
send	O
requests	O
to	O
their	O
Facebook	B-Application
friends	O
for	O
more	O
lives	O
,	O
wait	O
for	O
them	O
to	O
replenish	O
themselves	O
(	O
a	O
life	O
is	O
restored	O
every	O
half-hour	O
)	O
,	O
or	O
purchase	O
them	O
.	O
</s>
<s>
Prior	O
to	O
the	O
release	O
of	O
Candy	O
Crush	O
Saga	O
,	O
most	O
of	O
King	O
's	O
games	O
were	O
browser	B-Protocol
games	I-Protocol
offered	O
through	O
their	O
website	O
or	O
partner	O
portals	O
such	O
as	O
Yahoo	B-Application
!	I-Application
.	O
</s>
<s>
This	O
included	O
Candy	O
Crush	O
,	O
a	O
straightforward	O
tile-matching	B-Application
game	I-Application
released	O
in	O
2011	O
which	O
King	O
's	O
chief	O
creative	O
officer	O
and	O
co-founder	O
Sebastian	O
Knutsson	O
said	O
came	O
after	O
a	O
few	O
hundred	O
other	O
games	O
they	O
had	O
designed	O
for	O
the	O
portal	O
.	O
</s>
<s>
Candy	O
Crushs	O
concept	O
had	O
been	O
based	O
on	O
an	O
early	O
game	O
King	O
made	O
,	O
Miner	O
Speed	O
,	O
that	O
borrowed	O
gameplay	O
elements	O
from	O
Bejeweled	B-Device
.	O
</s>
<s>
Around	O
2009	O
,	O
Facebook	B-Application
began	O
to	O
pull	O
in	O
developers	O
,	O
in	O
particular	O
Zynga	O
,	O
to	O
offer	O
social	O
network	O
games	O
that	O
could	O
be	O
built	O
on	O
its	O
fundamental	O
services	O
;	O
for	O
King	O
,	O
this	O
resulted	O
in	O
a	O
large	O
drop	O
in	O
players	O
that	O
they	O
saw	O
from	O
their	O
game	O
portals	O
within	O
a	O
year	O
.	O
</s>
<s>
At	O
this	O
point	O
,	O
King	O
started	O
to	O
determine	O
how	O
it	O
could	O
enter	O
the	B-Application
Facebook	I-Application
and	O
the	O
associated	O
mobile	B-Application
game	I-Application
markets	O
,	O
breaking	O
up	O
its	O
web	O
development	O
department	O
to	O
work	O
on	O
Facebook	B-Application
and	O
mobile	B-Application
games	I-Application
in	O
2010	O
,	O
including	O
bringing	O
several	O
of	O
their	O
existing	O
browser	B-Protocol
games	I-Protocol
to	O
those	O
platforms	O
.	O
</s>
<s>
Most	O
of	O
these	O
existing	O
games	O
were	O
introduced	O
as	O
beta	O
versions	O
to	O
Facebook	B-Application
users	I-Application
,	O
and	O
the	O
company	O
used	O
player	O
counts	O
and	O
feedback	O
to	O
determine	O
which	O
of	O
these	O
titles	O
had	O
the	O
most	O
prospect	O
for	O
moving	O
forward	O
,	O
allowing	O
them	O
to	O
focus	O
more	O
intensive	O
development	O
on	O
those	O
titles	O
while	O
dropping	O
the	O
rest	O
,	O
in	O
the	O
style	O
of	O
a	O
rapid	B-Device
prototyping	I-Device
approach	O
.	O
</s>
<s>
The	B-Application
Facebook	I-Application
platform	O
allowed	O
them	O
to	O
explore	O
expansion	O
of	O
their	O
existing	O
tournament-style	O
games	O
and	O
the	O
ability	O
to	O
include	O
microtransactions	O
within	O
the	O
game	O
.	O
</s>
<s>
In	O
April	O
2011	O
,	O
King	O
released	O
its	O
existing	O
portal	O
game	O
Miner	O
Speed	O
as	O
its	O
first	O
cross-platform	O
(	O
Facebook	B-Application
and	O
mobile	O
)	O
game	O
to	O
figure	O
out	O
the	O
transition	O
between	O
Facebook	B-Application
and	O
mobile	B-Application
games	I-Application
for	O
this	O
new	O
direction	O
.	O
</s>
<s>
King	O
's	O
first	O
major	O
success	O
in	O
this	O
area	O
followed	O
with	O
Bubble	O
Witch	O
Saga	O
,	O
released	O
in	O
October	O
2011	O
;	O
by	O
January	O
2012	O
it	O
has	O
attracted	O
over	O
10	O
million	O
players	O
and	O
was	O
one	O
of	O
fastest	O
rising	O
Facebook	B-Application
games	O
at	O
that	O
time	O
.	O
</s>
<s>
Bubble	O
Witch	O
Saga	O
introduced	O
the	O
"	O
saga	O
"	O
approach	O
in	O
contrast	O
to	O
typical	O
tile-matching	B-Application
games	I-Application
,	O
where	O
instead	O
of	O
having	O
the	O
game	O
continue	O
through	O
a	O
fixed	O
amount	O
of	O
time	O
or	O
until	O
the	O
player	O
reached	O
an	O
unplayable	O
state	O
,	O
the	O
game	O
was	O
divided	O
into	O
discrete	O
levels	O
that	O
required	O
the	O
player	O
to	O
complete	O
certain	O
goals	O
within	O
a	O
fixed	O
set	O
of	O
moves	O
,	O
and	O
where	O
the	O
next	O
level	O
could	O
only	O
be	O
reached	O
after	O
completing	O
the	O
previous	O
level	O
.	O
</s>
<s>
These	O
saga	O
elements	O
allowed	O
for	O
the	O
basics	O
of	O
social	O
gameplay	O
,	O
but	O
did	O
not	O
require	O
the	O
time	O
investment	O
that	O
then-popular	O
titles	O
like	O
Zynga	O
's	O
FarmVille	B-Application
required	O
;	O
players	O
could	O
play	O
just	O
for	O
a	O
few	O
minutes	O
each	O
day	O
through	O
the	O
saga	O
model	O
.	O
</s>
<s>
The	O
success	O
of	O
Bubble	O
Witch	O
Saga	O
establishing	O
King	O
as	O
a	O
viable	O
developer	O
in	O
this	O
arena	O
,	O
becoming	O
the	O
second-largest	O
developer	O
by	O
daily	O
player	O
count	O
on	O
the	B-Application
Facebook	I-Application
platform	O
by	O
April	O
2012	O
,	O
trailing	O
only	O
Zynga.Candy	O
Crush	O
Saga	O
was	O
selected	O
as	O
King	O
's	O
next	O
Facebook	B-Application
game	O
based	O
on	O
the	O
popularity	O
of	O
the	O
portal	O
version	O
of	O
Candy	O
Crush	O
.	O
</s>
<s>
The	O
game	O
was	O
first	O
released	O
for	O
Facebook	B-Application
in	O
April	O
2012	O
,	O
at	O
the	O
time	O
featuring	O
only	O
65	O
levels	O
.	O
</s>
<s>
King	O
later	O
released	O
mobile	O
versions	O
for	O
iOS	B-Application
and	O
Android	B-Application
that	O
same	O
year	O
,	O
adding	O
a	O
feature	O
that	O
allowed	O
mobile	O
users	O
to	O
synchronize	O
their	O
progress	O
with	O
the	B-Application
Facebook	I-Application
version	O
.	O
</s>
<s>
Knutsson	O
stated	O
that	O
at	O
that	O
time	O
,	O
with	O
Candy	O
Crush	O
Saga	O
as	O
popular	O
as	O
it	O
was	O
on	O
Facebook	B-Application
,	O
they	O
knew	O
that	O
they	O
"	O
had	O
to	O
get	O
it	O
right	O
"	O
in	O
the	O
transition	O
process	O
.	O
</s>
<s>
By	O
January	O
2013	O
,	O
Candy	O
Crush	O
Saga	O
overtook	O
Zynga	O
's	O
FarmVille	B-Application
2	O
as	O
the	O
top-played	O
game	O
on	O
the	B-Application
Facebook	I-Application
platform	O
.	O
</s>
<s>
According	O
to	O
review	B-Application
aggregator	I-Application
website	O
Metacritic	O
,	O
the	O
game	O
received	O
an	O
average	O
review	O
score	O
of	O
79/100	O
,	O
indicating	O
generally	O
positive	O
reviews	O
.	O
</s>
<s>
By	O
2013	O
,	O
Candy	O
Crush	O
Saga	O
had	O
been	O
downloaded	O
more	O
than	O
500	O
million	O
times	O
across	O
Facebook	B-Application
,	O
iOS	B-Application
,	O
and	O
Android	B-Application
devices	O
.	O
</s>
<s>
It	O
was	O
considered	O
the	O
most	O
downloaded	O
app	O
from	O
the	O
Apple	B-Application
App	I-Application
Store	I-Application
,	O
and	O
had	O
at	O
least	O
6.7	O
million	O
active	O
users	O
on	O
a	O
daily	O
basis	O
;	O
the	O
game	O
had	O
a	O
daily	O
revenue	O
of	O
$	O
633,000	O
from	O
the	O
United	O
States	O
section	O
of	O
the	O
iOS	B-Application
App	I-Application
Store	I-Application
alone	O
.	O
</s>
<s>
In	O
December	O
2013	O
,	O
King	O
entered	O
the	O
Japanese	O
market	O
with	O
a	O
series	O
of	O
television	O
commercials	O
in	O
Japan	O
,	O
and	O
by	O
December	O
4	O
it	O
had	O
become	O
the	O
23rd	O
most	O
downloaded	O
game	O
in	O
Japan	O
on	O
Android	B-Application
devices	O
and	O
number	O
1	O
most	O
downloaded	O
from	O
the	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
Candy	O
Crush	O
Saga	O
won	O
the	O
People	O
's	O
Choice	O
Awards	O
for	O
Favorite	O
Mobile	B-Application
Game	I-Application
2016	O
.	O
</s>
<s>
Other	O
nominees	O
were	O
Fruit	B-Application
Ninja	I-Application
,	O
Despicable	O
Me	O
:	O
Minion	O
Rush	O
,	O
Plants	B-Application
vs.	I-Application
Zombies	I-Application
and	O
Temple	B-Application
Run	I-Application
.	O
</s>
<s>
It	O
was	O
also	O
the	O
winner	O
of	O
9th	O
International	O
Mobile	B-Application
Gaming	I-Application
Awards	O
for	O
the	O
Best	O
Social	O
Game	O
.	O
</s>
<s>
The	O
mobile	B-Application
game	I-Application
known	O
as	O
CandySwipe	O
created	O
in	O
2010	O
,	O
two	O
years	O
prior	O
to	O
the	O
release	O
of	O
Candy	O
Crush	O
Saga	O
,	O
had	O
many	O
similarities	O
that	O
independent	O
app	O
developer	O
Albert	O
Ransom	O
and	O
maker	O
of	O
CandySwipe	O
picked	O
up	O
on	O
as	O
Candy	O
Crush	O
Saga	O
became	O
more	O
successful	O
.	O
</s>
<s>
During	O
this	O
same	O
period	O
,	O
it	O
was	O
discovered	O
that	O
King	O
had	O
applied	O
for	O
a	O
trademark	O
on	O
the	O
word	O
"	O
saga	O
"	O
,	O
and	O
they	O
had	O
taken	O
action	O
against	O
Stoic	O
,	O
the	O
developers	O
of	O
The	B-Application
Banner	I-Application
Saga	I-Application
;	O
King	O
had	O
attempted	O
to	O
block	O
Stoic	O
's	O
registration	O
of	O
"	O
The	B-Application
Banner	I-Application
Saga	I-Application
"	O
,	O
and	O
after	O
the	O
game	O
released	O
in	O
January	O
2014	O
,	O
it	O
issued	O
a	O
cease	O
and	O
desist	O
letter	O
to	O
the	O
developers	O
(	O
King	O
's	O
trademark	O
application	O
was	O
still	O
pending	O
approval	O
at	O
this	O
time	O
)	O
.	O
</s>
<s>
Similar	O
to	O
the	O
CandySwipe	O
situation	O
,	O
Stoic	O
announced	O
in	O
April	O
2014	O
that	O
the	O
situation	O
with	O
King	O
had	O
been	O
resolved	O
with	O
both	O
sides	O
coming	O
to	O
an	O
agreement	O
allowing	O
Stoic	O
to	O
continue	O
to	O
use	O
their	O
name.Candy	O
Crush	O
Saga	O
also	O
received	O
mixed	O
reactions	O
when	O
it	O
was	O
announced	O
that	O
King	O
had	O
struck	O
a	O
deal	O
with	O
Microsoft	O
to	O
automatically	O
install/reinstall	O
the	O
game	O
on	O
devices	O
that	O
had	O
been	O
upgraded	O
to	O
Windows	B-Operating_System
10	I-Operating_System
Home.Candy	O
Crush	O
Saga	O
is	O
considered	O
to	O
be	O
an	O
addictive	O
game	O
as	O
it	O
uses	O
a	O
compulsion	O
loop	O
that	O
provides	O
pleasurable	O
reinforcement	O
the	O
more	O
one	O
plays	O
.	O
</s>
<s>
However	O
,	O
it	O
still	O
remains	O
as	O
the	O
top-grossing	O
mobile	B-Application
game	I-Application
of	O
all	O
time	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
In	O
May	O
2014	O
,	O
a	O
sequel	O
titled	O
Candy	B-Application
Crush	I-Application
Soda	I-Application
Saga	I-Application
was	O
soft	O
launched	O
by	O
King	O
,	O
with	O
a	O
similar	O
design	O
but	O
new	O
gameplay	O
dynamics	O
,	O
such	O
as	O
a	O
soda	O
bottle	O
piece	O
that	O
can	O
shift	O
gravity	O
.	O
</s>
<s>
As	O
of	O
November	O
2021	O
,	O
there	O
are	O
10,745	O
Candy	B-Application
Crush	I-Application
Soda	I-Application
Saga	I-Application
levels	O
in	O
717	O
episodes	O
.	O
</s>
<s>
On	O
October	O
20	O
,	O
2014	O
,	O
the	B-Application
Facebook	I-Application
version	O
of	O
Candy	B-Application
Crush	I-Application
Soda	I-Application
Saga	I-Application
was	O
released	O
worldwide	O
and	O
the	O
mobile	O
app	O
was	O
released	O
in	O
November	O
on	O
the	O
Android	B-Application
and	O
iOS	B-Application
platforms	O
.	O
</s>
<s>
The	O
app	O
was	O
subsequently	O
made	O
available	O
for	O
Windows	B-Operating_System
10	I-Operating_System
and	O
Windows	B-Protocol
Phone	I-Protocol
in	O
October	O
2015	O
.	O
</s>
<s>
Among	O
other	O
gameplay	O
changes	O
,	O
Candy	B-Application
Crush	I-Application
Soda	I-Application
Saga	I-Application
introduces	O
soda	O
candies	O
that	O
release	O
soda	O
that	O
fill	O
the	O
puzzle	O
board	O
from	O
the	O
bottom	O
up	O
,	O
causing	O
candies	O
to	O
float	O
up	O
to	O
the	O
highest	O
soda	O
level	O
.	O
</s>
<s>
In	O
September	O
2015	O
,	O
another	O
sequel	O
named	O
Candy	O
Crush	O
Jelly	O
Saga	O
was	O
soft-launched	O
in	O
various	O
countries	O
for	O
the	O
Android	B-Application
platform	I-Application
,	O
followed	O
by	O
a	O
worldwide	O
release	O
in	O
January	O
2016	O
.	O
</s>
<s>
Initially	O
it	O
was	O
not	O
made	O
available	O
on	O
Facebook	B-Application
unlike	O
previous	O
titles	O
but	O
was	O
released	O
on	O
Android	B-Application
and	O
iOS	B-Application
in	O
May	O
2016	O
.	O
</s>
<s>
The	B-Application
Facebook	I-Application
version	O
appears	O
to	O
no	O
longer	O
require	O
Adobe	O
Flash	O
to	O
play	O
.	O
</s>
<s>
A	O
third	O
sequel	O
,	O
Candy	O
Crush	O
Friends	O
Saga	O
,	O
was	O
released	O
on	O
both	O
iOS	B-Application
and	O
Android	B-Application
in	O
October	O
2018	O
.	O
</s>
