<s>
CINE.AR	B-Application
Play	I-Application
is	O
an	O
Argentine	O
video	B-Application
streaming	I-Application
platform	O
,	O
offering	O
access	O
to	O
films	O
,	O
TV	O
series	O
,	O
documentaries	O
and	O
short	O
films	O
made	O
in	O
Argentina	O
.	O
</s>
<s>
Most	O
of	O
the	O
content	O
is	O
made	O
with	O
the	O
support	O
of	O
INCAA	O
,	O
which	O
is	O
also	O
the	O
owner	O
of	O
Cine.ar	B-Application
Play	I-Application
and	O
its	O
sister	O
TV	O
channel	O
,	O
Cine.ar	O
TV	O
.	O
</s>
<s>
Cine.ar	B-Application
play	I-Application
launched	O
in	O
December	O
2015	O
with	O
the	O
name	O
of	O
Odeon	O
.	O
</s>
<s>
On	O
the	O
other	O
hand	O
,	O
the	O
state-owned	O
telco	O
ARSAT	O
managed	O
the	O
technological	O
aspects	O
of	O
the	O
project	O
:	O
content	B-General_Concept
storage	I-General_Concept
and	O
transmission	O
.	O
</s>
<s>
In	O
March	O
2017	O
,	O
as	O
a	O
new	O
government	O
had	O
taken	O
office	O
,	O
it	O
was	O
decided	O
that	O
the	O
service	O
would	O
be	O
relaunched	O
as	O
Cine.ar	B-Application
Play	I-Application
along	O
a	O
rebrand	O
of	O
its	O
sister	O
channel	O
INCAA	O
TV	O
,	O
which	O
was	O
renamed	O
to	O
Cine.ar	O
TV	O
and	O
relaunched	O
as	O
a	O
high-definition	B-Device
channel	O
.	O
</s>
<s>
It	O
was	O
also	O
announced	O
that	O
the	O
platform	O
would	O
now	O
have	O
native	O
clients	O
on	O
several	O
Smart	O
TV	O
platforms	O
,	O
and	O
an	O
iOS	B-Application
native	O
app	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
Cine.ar	B-Application
Play	I-Application
was	O
launched	O
internationally	O
,	O
with	O
limited	O
programming	O
at	O
an	O
initial	O
stage	O
.	O
</s>
