<s>
CD	B-Device
Video	I-Device
(	O
also	O
known	O
as	O
CDV	O
,	O
CD-V	B-Device
,	O
or	O
CD+V	O
)	O
is	O
a	O
format	O
of	O
optical	B-Device
media	I-Device
disc	O
that	O
was	O
introduced	O
in	O
1987	O
that	O
combines	O
the	O
technologies	O
of	O
standard	O
compact	O
disc	O
and	O
LaserDisc	O
.	O
</s>
<s>
CD-V	B-Device
discs	O
are	O
the	O
same	O
size	O
as	O
a	O
standard	O
12-cm	O
audio	O
CD	O
,	O
and	O
contain	O
up	O
to	O
20	O
minutes	O
 '	O
worth	O
of	O
CD	O
audio	O
that	O
can	O
be	O
played	O
on	O
any	O
audio	O
CD	O
player	O
.	O
</s>
<s>
It	O
also	O
contains	O
up	O
to	O
5	O
minutes	O
of	O
LaserDisc	O
video	O
information	O
with	O
digital	O
CD-quality	O
sound	O
,	O
which	O
can	O
be	O
played	O
back	O
on	O
a	O
newer	O
LaserDisc	O
player	O
capable	O
of	O
playing	O
CD-V	B-Device
discs	O
or	O
CD-V-only	O
players	O
.	O
</s>
<s>
The	O
"	O
CD	B-Device
Video	I-Device
"	O
brand	O
was	O
also	O
used	O
to	O
market	O
some	O
20	O
and	O
30	O
cm	O
LaserDiscs	O
which	O
included	O
a	O
digital	O
soundtrack	O
but	O
no	O
CD-compatible	O
content	O
.	O
</s>
<s>
One	O
of	O
the	O
first	O
LaserDisc	O
players	O
that	O
can	O
play	O
CD-V	B-Device
discs	O
is	O
the	O
Pioneer	B-Device
CLD-1010	I-Device
from	O
1987	O
.	O
</s>
<s>
Though	O
it	O
is	O
a	O
CD-based	O
format	O
,	O
CD	B-Device
Video	I-Device
was	O
never	O
given	O
a	O
rainbow	O
book	O
designation	O
;	O
the	O
idea	O
of	O
encoding	O
analogue	B-Application
video	I-Application
,	O
which	O
is	O
incompatible	O
between	O
different	O
regions	O
,	O
was	O
poorly	O
received	O
by	O
CD	O
stakeholders	O
other	O
than	O
Philips	O
,	O
who	O
had	O
not	O
consulted	O
them	O
prior	O
to	O
demonstrating	O
the	O
format	O
to	O
the	O
music	O
industry	O
.	O
</s>
<s>
CD	B-Device
Video	I-Device
discs	O
have	O
a	O
distinctive	O
gold	O
color	O
,	O
to	O
differentiate	O
them	O
from	O
regular	O
silver-colored	O
audio	O
CDs	O
.	O
</s>
<s>
This	O
is	O
a	O
characteristic	O
that	O
would	O
later	O
be	O
replicated	O
in	O
HVD	B-Device
,	O
a	O
more	O
advanced	O
disc	O
format	O
.	O
</s>
<s>
The	O
physical	O
size	O
of	O
the	O
12	O
cm	O
discs	O
limited	O
the	O
amount	O
of	O
LaserDisc	O
content	O
to	O
around	O
six	O
minutes	O
,	O
which	O
meant	O
they	O
were	O
primarily	O
suited	O
to	O
pop	O
music	O
videos	B-Application
.	O
</s>
<s>
The	O
"	O
CD	B-Device
Video	I-Device
"	O
name	O
and	O
logo	O
were	O
also	O
used	O
to	O
market	O
some	O
full-size	O
(	O
30	O
cm	O
/	O
11.8	O
"	O
)	O
and	O
EP-sized	O
(	O
20	O
cm	O
/	O
7.9	O
"	O
)	O
LaserDiscs	O
that	O
featured	O
a	O
digital	O
(	O
rather	O
than	O
analog	O
)	O
soundtrack	O
and	O
the	O
same	O
gold	O
colouring	O
.	O
</s>
<s>
(	O
Both	O
disc	O
sizes	O
,	O
along	O
with	O
support	O
for	O
digital	O
soundtracks	O
,	O
had	O
been	O
in	O
use	O
for	O
several	O
years	O
before	O
CD	B-Device
Video	I-Device
launched	O
.	O
)	O
</s>
<s>
Philips	O
 '	O
launch	O
of	O
the	O
CD	B-Device
Video	I-Device
format	O
(	O
and	O
the	O
rebranding	O
of	O
existing	O
LaserDisc	O
formats	O
under	O
the	O
name	O
)	O
also	O
served	O
as	O
the	O
basis	O
of	O
a	O
relaunch	O
for	O
LaserDisc	O
as	O
a	O
whole	O
in	O
Europe	O
where	O
sales	O
under	O
the	O
original	O
"	O
LaserVision	O
"	O
name	O
had	O
been	O
extremely	O
poor	O
,	O
and	O
Philips	O
attempted	O
to	O
leverage	O
the	O
name	O
recognition	O
of	O
the	O
newly-successful	O
audio	O
CD	O
format	O
.	O
</s>
<s>
The	O
use	O
of	O
digital	O
audio	O
on	O
the	O
relaunched	O
"	O
CD	B-Device
Video	I-Device
"	O
-branded	O
LaserDiscs	O
rendered	O
them	O
incompatible	O
with	O
older	O
analog-only	O
"	O
LaserVision	O
"	O
players	O
made	O
for	O
the	O
European	O
PAL	B-Language
television	O
standard	O
.	O
</s>
<s>
(	O
PAL	B-Language
LaserDiscs	O
can	O
only	O
support	O
analog	O
or	O
uncompressed	O
digital	O
soundtracks	O
,	O
but	O
not	O
both	O
.	O
)	O
</s>
<s>
CD	B-Device
Video	I-Device
lasted	O
only	O
a	O
few	O
years	O
in	O
the	O
marketplace	O
and	O
was	O
already	O
being	O
referred	O
to	O
as	O
a	O
"	O
failed	O
"	O
format	O
by	O
mid-1990	O
.	O
</s>
<s>
A	O
similar	O
format	O
called	O
Video	B-Device
Single	I-Device
Disc	I-Device
(	O
VSD	O
)	O
was	O
later	O
announced	O
for	O
the	O
Japanese	O
market	O
in	O
1990	O
.	O
</s>
<s>
While	O
this	O
used	O
the	O
same	O
CD-sized	O
12	O
cm	O
format	O
as	O
CD	B-Device
Video	I-Device
,	O
it	O
only	O
contained	O
only	O
an	O
analog	O
video	O
track	O
and	O
no	O
CD-compatible	O
audio	O
making	O
it	O
,	O
in	O
effect	O
,	O
a	O
small	O
LaserDisc	O
.	O
</s>
<s>
The	O
price	O
of	O
VSDs	O
was	O
intended	O
to	O
be	O
around	O
half	O
that	O
of	O
CD	B-Device
Video	I-Device
discs	O
.	O
</s>
<s>
When	O
CD	B-Device
Video	I-Device
failed	O
to	O
become	O
the	O
success	O
Philips	O
was	O
hoping	O
for	O
,	O
they	O
turned	O
their	O
attention	O
to	O
the	O
more	O
promising	O
MPEG-1-based	O
digital	O
video	O
compression	O
which	O
ultimately	O
formed	O
the	O
basis	O
of	O
Video	O
CD	O
-	O
a	O
similarly-named	O
,	O
but	O
incompatible	O
and	O
fundamentally	O
different	O
(	O
and	O
all-digital	O
)	O
format	O
launched	O
in	O
1993	O
.	O
</s>
