<s>
MarketFirst	O
is	O
a	O
business	B-Application
software	I-Application
product	O
for	O
use	O
in	O
marketing	O
,	O
offered	O
by	O
Avolin	O
.	O
</s>
<s>
MarketFirst	O
Software	O
’s	O
core	O
product	O
was	O
MarketFirst	O
,	O
a	O
marketing	B-Application
automation	I-Application
and	O
lead	O
management	O
tool	O
that	O
complemented	O
the	O
rest	O
of	O
the	O
Pivotal	O
CRM	O
(	O
customer	O
relationship	O
management	O
)	O
suite	O
.	O
</s>
<s>
In	O
October	O
2018	O
,	O
ESW	O
Capital	O
,	O
LLC	O
completed	O
the	O
acquisition	O
of	O
the	O
Vertical	O
Business	B-Application
Applications	I-Application
Group	O
of	O
Aptean	O
,	O
a	O
global	O
provider	O
of	O
mission-critical	O
software	O
solutions	O
,	O
via	O
a	O
newly	O
formed	O
subsidiary	O
.	O
</s>
<s>
The	O
Vertical	O
Business	B-Application
Applications	I-Application
Group	O
(	O
which	O
includes	O
MarketFirst	O
)	O
will	O
join	O
ESW	O
Capital	O
under	O
the	O
newly	O
formed	O
Avolin	O
portfolio	O
of	O
companies	O
,	O
which	O
will	O
continue	O
to	O
operate	O
the	O
enterprise	O
software	O
solutions	O
across	O
Customer	O
Relationship	O
Management	O
,	O
Knowledge	O
Management	O
,	O
IT	O
Support	O
and	O
Supply	O
Chain	O
Management	O
.	O
</s>
<s>
MarketFirst	O
is	O
a	O
marketing	B-Application
automation	I-Application
and	O
lead	O
management	O
software	O
system	O
.	O
</s>
<s>
A	O
2007	O
analysis	O
by	O
Forrester	O
Research	O
of	O
the	O
MarketFirst	O
implementation	O
at	O
Sharp	O
Electronics	O
determined	O
that	O
the	O
company	O
was	O
able	O
to	O
increase	O
the	O
number	O
of	O
qualified	O
leads	O
tenfold	O
,	O
reduce	O
cost	O
per	O
lead	O
by	O
85%	O
,	O
and	O
cut	O
advertising	O
costs	O
by	O
28%	O
using	O
CDC	B-Application
MarketFirst	I-Application
.	O
</s>
