<s>
In	O
the	O
virtual	O
world	O
of	O
Second	B-Application
Life	I-Application
,	O
there	O
are	O
a	O
number	O
of	O
in-world	O
business	O
and	O
user-groups	O
founded	O
specifically	O
for	O
the	O
game	O
,	O
some	O
of	O
which	O
have	O
become	O
legal	O
entities	O
in	O
their	O
own	O
right	O
,	O
as	O
well	O
as	O
preexisting	O
companies	O
and	O
organizations	O
that	O
have	O
involved	O
themselves	O
in	O
the	O
world	O
.	O
</s>
<s>
These	O
businesses	O
and	O
organizations	O
are	O
legally	O
registered	O
or	O
recognized	O
entities	O
created	O
specifically	O
for	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Groups	O
affiliated	O
with	O
preexisting	O
organizations	O
are	O
in	O
the	O
Operated	O
inside	O
Second	B-Application
Life	I-Application
section	O
.	O
</s>
<s>
Anshe	O
Chung	O
is	O
the	O
main	O
avatar	B-Application
(	O
online	O
personality	O
)	O
of	O
Ailin	O
Graef	O
in	O
the	O
online	O
world	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Referred	O
to	O
as	O
the	O
"	O
Rockefeller	O
of	O
Second	B-Application
Life	I-Application
"	O
by	O
a	O
CNN	B-Architecture
journalist	O
,	O
she	O
has	O
built	O
an	O
online	O
business	O
that	O
engages	O
in	O
development	O
,	O
brokerage	O
,	O
and	O
arbitrage	O
of	O
virtual	O
land	O
,	O
items	O
,	O
and	O
currencies	O
,	O
and	O
has	O
been	O
featured	O
in	O
a	O
number	O
of	O
prominent	O
magazines	O
such	O
as	O
Business	O
Week	O
,	O
Fortune	O
and	O
Red	O
Herring	O
.	O
</s>
<s>
Second	B-Application
Life	I-Application
Left	O
Unity	O
(	O
SLLU	O
)	O
is	O
an	O
international	O
socialist	O
and	O
anti-capitalist	O
organisation	O
which	O
operates	O
entirely	O
within	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Originating	O
in	O
Second	B-Application
Life	I-Application
,	O
they	O
have	O
done	O
work	O
on	O
the	O
Virtual	O
Laguna	O
Beach	O
project	O
for	O
MTV	O
,	O
Aloft	O
Hotels	O
,	O
and	O
Sony	O
BMG	O
Music	O
,	O
as	O
well	O
as	O
creating	O
the	O
OnRez	O
version	O
fork	O
of	O
the	O
client	O
software	O
.	O
</s>
<s>
(	O
WSE	O
)	O
is	O
a	O
virtual	O
securities	O
exchange	O
developed	O
for	O
use	O
in	O
the	O
virtual	O
world	O
of	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
The	O
exchange	O
provides	O
Second	B-Application
Life	I-Application
companies	O
with	O
the	O
ability	O
to	O
raise	O
capital	O
from	O
the	O
global	O
investment	O
market	O
using	O
the	O
in-world	O
fictional	O
Linden	O
currency	O
and	O
the	O
new	O
World	O
Internet	O
Currency(WIC )	O
.	O
</s>
<s>
These	O
are	O
businesses	O
and	O
organizations	O
originating	O
in	O
real	O
life	O
that	O
have	O
operated	O
in	O
Second	B-Application
Life	I-Application
and	O
were	O
not	O
founded	O
specifically	O
for	O
Second	B-Application
Life	I-Application
,	O
but	O
have	O
involved	O
themselves	O
in	O
the	O
world	O
.	O
</s>
<s>
20th	O
Century	O
Fox	O
held	O
a	O
premiere	O
for	O
X-Men	B-Application
:	I-Application
The	I-Application
Last	I-Application
Stand	I-Application
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
ABN	O
AMRO	O
Bank	O
has	O
opened	O
a	O
virtual	O
branch	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Adidas	O
Reebok	O
have	O
created	O
a	O
permanent	O
presence	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
American	O
Cancer	O
Society	O
has	O
held	O
a	O
version	O
of	O
its	O
Relay	O
For	O
Life	O
national	O
fundraising	O
event	O
inside	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
T-Online	O
,	O
have	O
produced	O
a	O
tabloid-style	O
newspaper	O
for	O
Second	B-Application
Life	I-Application
,	O
The	O
AvaStar	O
in	O
December	O
2006	O
.	O
</s>
<s>
BBC	O
Radio	O
1	O
recreated	O
the	O
2006	O
One	O
Big	O
Weekend	O
event	O
on	O
a	O
virtual	O
island	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Centric	O
,	O
an	O
advertising	O
agency	O
based	O
in	O
Los	O
Angeles	O
,	O
opened	O
its	O
Second	B-Application
Life	I-Application
office	O
in	O
October	O
2006	O
.	O
</s>
<s>
Centric	O
has	O
also	O
started	O
a	O
de-advertising	O
campaign	O
by	O
buying	O
adspace	O
in	O
Second	B-Application
Life	I-Application
and	O
turning	O
it	O
into	O
public	O
parks	O
.	O
</s>
<s>
Cisco	O
has	O
a	O
4-sim	O
presence	O
in	O
Second	B-Application
Life	I-Application
to	O
promote	O
products	O
and	O
demonstrations	O
along	O
with	O
live	O
presentations	O
and	O
was	O
designed	O
by	O
SL	O
Brand	O
.	O
</s>
<s>
Colonius	O
Colonius	O
,	O
a	O
direct	O
replica	O
of	O
the	O
telecommunications-tower	O
in	O
Cologne	O
,	O
was	O
created	O
by	O
rapidSL	O
Development	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Creative	O
Commons	O
is	O
building	O
a	O
community	O
in	O
Second	B-Application
Life	I-Application
around	O
Creative	O
Commons	O
licenses	O
and	O
standards	O
through	O
events	O
and	O
projects	O
in	O
the	O
virtual	O
world	O
.	O
</s>
<s>
uses	O
Second	B-Application
Life	I-Application
to	O
help	O
clients	O
visualize	O
residential	O
design	O
concepts	O
and	O
to	O
educate	O
them	O
about	O
the	O
value	O
of	O
sustainable	O
design	O
principles	O
.	O
</s>
<s>
Dell	O
sells	O
PCs	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
depo	O
consulting	O
ltd	O
,	O
a	O
management	O
consultancy	O
specialising	O
in	O
the	O
Internet	O
and	O
new	O
media	O
,	O
were	O
notable	O
in	O
that	O
they	O
closed	O
their	O
physical	O
office	O
to	O
run	O
their	O
business	O
using	O
a	O
Second	B-Application
Life	I-Application
office	O
.	O
</s>
<s>
They	O
blog	O
on	O
their	O
experiences	O
in	O
Second	B-Application
Life	I-Application
and	O
social	O
media	O
.	O
</s>
<s>
Endemol	O
has	O
created	O
a	O
version	O
of	O
Big	O
Brother	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Enel	O
launched	O
its	O
own	O
island	O
in	O
Second	B-Application
Life	I-Application
in	O
July	O
2007	O
,	O
Enel	O
Park	O
,	O
with	O
power	O
plants	O
projects	O
under	O
construction	O
in	O
real	O
life	O
,	O
moto	O
and	O
racing	O
circuit	O
,	O
movie	O
theater	O
,	O
contest	O
and	O
engaging	O
games	O
,	O
commercial	O
area	O
and	O
offices	O
.	O
</s>
<s>
Faber	O
Maunsell	O
is	O
an	O
engineering	O
consultancy	O
firm	O
that	O
is	O
currently	O
developing	O
a	O
space	O
within	O
Second	B-Application
Life	I-Application
to	O
be	O
able	O
to	O
display	O
the	O
buildings	O
that	O
they	O
design	O
.	O
</s>
<s>
Faber	O
Maunsell	O
is	O
also	O
looking	O
to	O
use	O
Second	B-Application
Life	I-Application
as	O
a	O
marketing	O
tool	O
.	O
</s>
<s>
Forward	O
Together	O
,	O
the	O
PAC	O
headed	O
by	O
former	O
Virginia	B-Application
Governor	O
Mark	O
Warner	O
,	O
is	O
integrating	O
Second	B-Application
Life	I-Application
into	O
its	O
campaign	O
strategy	O
.	O
</s>
<s>
Graphico	O
are	O
a	O
creative	O
digital	O
design	O
and	O
development	O
agency	O
that	O
works	O
with	O
clients	O
at	O
strategic	O
levels	O
for	O
their	O
direct	O
digital	O
marketing	O
needs	O
with	O
solutions	O
that	O
leverage	O
web	O
,	O
mobile	O
and	O
Second	B-Application
Life	I-Application
technologies	O
.	O
</s>
<s>
has	O
launched	O
the	O
world	O
's	O
first	O
DJ	O
Equipment	O
megastore	O
within	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
A	O
virtual	O
representation	O
of	O
its	O
real	O
world	O
store	O
,	O
it	O
contains	O
a	O
wide	O
range	O
of	O
vinyl	O
,	O
DJ	O
equipment	O
and	O
accessories	O
for	O
users	O
of	O
Second	B-Application
Life	I-Application
to	O
not	O
only	O
look	O
at	O
but	O
to	O
also	O
purchase	O
.	O
</s>
<s>
Harvard	O
Law	O
School	O
and	O
Harvard	O
Extension	O
School	O
offered	O
a	O
course	O
called	O
"	O
CyberOne	O
:	O
Law	O
in	O
the	O
Court	O
of	O
Public	O
Opinion	O
"	O
within	O
Second	B-Application
Life	I-Application
in	O
2006	O
.	O
</s>
<s>
IBM	O
met	O
in	O
Second	B-Application
Life	I-Application
in	O
2006	O
to	O
discuss	O
the	O
effects	O
of	O
Massively	B-Application
multiplayer	I-Application
online	I-Application
games	I-Application
(	O
MMOGs	B-Application
)	O
on	O
business	O
.	O
</s>
<s>
Other	O
IBM	O
companies	O
joined	O
SL	O
,	O
such	O
as	O
IBM	O
Italia	O
,	O
founded	O
by	O
avatar	B-Application
Eadoin	O
Welles	O
.	O
</s>
<s>
ING	O
Group	O
has	O
established	O
a	O
virtual	O
community	O
with	O
a	O
presence	O
in	O
Second	B-Application
Life	I-Application
,	O
called	O
.	O
</s>
<s>
Leo	O
Burnett	O
Worldwide	O
has	O
established	O
a	O
creative	O
hub	O
in	O
Second	B-Application
Life	I-Application
for	O
globally	O
dispersed	O
staff	O
to	O
interact	O
within	O
.	O
</s>
<s>
Lichtenstein	O
Creative	O
Media	O
has	O
set	O
up	O
a	O
virtual	O
broadcasting	O
facility	O
in	O
Second	B-Application
Life	I-Application
,	O
from	O
which	O
it	O
has	O
delivered	O
live	O
radio	O
broadcasts	O
.	O
</s>
<s>
LTS	O
Productions	O
established	O
a	O
virtual	O
machinima	O
production	O
presence	O
in	O
Second	B-Application
Life	I-Application
in	O
2006	O
,	O
called	O
Machinima	O
by	O
Silver	O
and	O
Goldie	O
.	O
</s>
<s>
Institute	O
of	O
Rural	O
Health	O
:	O
Rameshsharma	O
Ramloll	O
,	O
faculty	O
at	O
the	O
Institute	O
of	O
Rural	O
Health	O
at	O
Idaho	O
State	O
University	O
has	O
led	O
the	O
implementation	O
of	O
play2train*	O
,	O
a	O
virtual	O
environment	O
for	O
emergency	O
preparedness	O
training	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Market	O
Truths	O
Limited	O
provides	O
quantitative	O
and	O
qualitative	O
market	O
research	O
services	O
to	O
both	O
organizations	O
in	O
Second	B-Application
Life	I-Application
and	O
organizations	O
interested	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Max	O
March	O
Industries	O
operates	O
a	O
radio	O
station	O
called	O
MaxMarchRadio	O
that	O
plays	O
inside	O
the	O
virtual	O
world	O
,	O
develops	O
high-end	O
virtual	O
estates	O
and	O
high-rise	O
residences	O
,	O
and	O
operates	O
several	O
businesses	O
that	O
operate	O
inside	O
Second	B-Application
Life	I-Application
such	O
as	O
STYLEMAKERS	O
(	O
avatar	B-Application
makeovers	O
including	O
skin	O
,	O
hair	O
,	O
and	O
clothing	O
)	O
and	O
The	O
GIFT	O
,	O
a	O
creator	O
of	O
virtual	O
gift	O
boxes	O
and	O
shopping	O
bags	O
that	O
can	O
package	O
objects	O
purchased	O
elsewhere	O
inside	O
Second	B-Application
Life	I-Application
so	O
they	O
can	O
be	O
given	O
to	O
other	O
users	O
as	O
gifts	O
.	O
</s>
<s>
National	O
Physical	O
Laboratory	O
,	O
UK	O
(	O
NPL	O
)	O
developed	O
nanotechnology	O
Island	O
in	O
Second	B-Application
Life	I-Application
in	O
the	O
Science	O
and	O
Technology	O
dedicated	O
SciLands	O
region	O
.	O
</s>
<s>
On	O
March	O
19	O
,	O
2008	O
the	O
first	O
Lithuanian	O
concert	O
in	O
Second	B-Application
Life	I-Application
was	O
organized	O
–	O
Lithuanian	O
rock	O
musician	O
Andrius	O
Mamontovas	O
presented	O
his	O
new	O
album	O
to	O
the	O
Second	B-Application
Life	I-Application
community	O
.	O
</s>
<s>
The	O
island	O
has	O
become	O
the	O
meeting	O
place	O
for	O
Lithuanians	O
participating	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
PA	O
Consulting	O
Group	O
have	O
established	O
a	O
presence	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
The	O
firm	O
uses	O
Second	B-Application
Life	I-Application
to	O
host	O
virtual	O
conferences	O
and	O
recruitment	O
events	O
,	O
and	O
as	O
a	O
tool	O
for	O
its	O
clients	O
to	O
simulate	O
new	O
product	O
and	O
service	O
offerings	O
.	O
</s>
<s>
Reperes	O
market	O
research	O
institute	O
launches	O
Reperes	O
Second	B-Application
Life	I-Application
,	O
a	O
virtual	O
platform	O
of	O
watch	O
and	O
research	O
thanks	O
to	O
the	O
creation	O
of	O
a	O
community	O
:	O
a	O
panel	O
of	O
avatars	B-Application
which	O
may	O
be	O
called	O
upon	O
to	O
address	O
issues	O
faced	O
by	O
brands	O
seeking	O
to	O
establish	O
themselves	O
or	O
develop	O
their	O
offer	O
on	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Simpson	O
Millar	O
LLP	O
opened	O
an	O
office	O
in	O
Second	B-Application
Life	I-Application
during	O
2007	O
to	O
help	O
the	O
firm	O
better	O
understand	O
the	O
use	O
and	O
practical	O
application	O
of	O
3D	O
worlds	O
,	O
the	O
legal	O
implications	O
of	O
such	O
worlds	O
and	O
to	O
explore	O
the	O
opportunities	O
to	O
host	O
training	O
,	O
presentations	O
and	O
other	O
events	O
in	O
a	O
3D	O
virtual	O
world	O
.	O
</s>
<s>
The	O
Second	B-Application
Life	I-Application
facilities	O
of	O
Simpson	O
Millar	O
LLP	O
are	O
available	O
to	O
other	O
businesses	O
wishing	O
to	O
experiment	O
with	O
Internet	O
technology	O
such	O
as	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Also	O
all	O
visitors	O
can	O
take	O
home	O
a	O
TV	B-Operating_System
to	O
watch	O
Sky	O
News	O
.	O
</s>
<s>
SL-hosting	O
is	O
a	O
Dutch	O
company	O
that	O
helps	O
other	O
RL	O
companies	O
present	O
themselves	O
in	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Social	O
Media	O
is	O
a	O
consulting	O
company	O
founded	O
by	O
Gunnar	O
Langemark	O
(	O
Second	B-Application
Life	I-Application
:	O
Gunnar	O
Langset	O
)	O
and	O
is	O
physically	O
located	O
in	O
Denmark	O
.	O
</s>
<s>
Social	O
Media	O
is	O
in	O
Second	B-Application
Life	I-Application
to	O
do	O
research	O
and	O
to	O
consult	O
with	O
clients	O
who	O
want	O
to	O
know	O
about	O
virtual	O
realities	O
like	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
Social	O
media	O
can	O
be	O
found	O
in	O
Second	B-Application
Life	I-Application
by	O
doing	O
a	O
search	O
for	O
"	O
Social	O
Media	O
"	O
.	O
</s>
<s>
The	O
company	O
also	O
opened	O
its	O
own	O
bases	O
on	O
Starlife	O
Island	O
in	O
Second	B-Application
Life	I-Application
where	O
it	O
has	O
organized	O
and	O
promoted	O
events	O
such	O
as	O
Festa	O
del	O
Cinema	O
,	O
Forum	O
PA	O
award	O
and	O
the	O
Rome	O
fiction	O
festival	O
.	O
</s>
<s>
Marketing	O
firm	O
Electric	O
Artists	O
is	O
premiering	O
Aloft	O
Hotels	O
in	O
Second	B-Application
Life	I-Application
via	O
a	O
virtual	O
construction	O
of	O
a	O
hotel	O
before	O
the	O
actual	O
hotels	O
are	O
built	O
.	O
</s>
<s>
Sun	O
held	O
a	O
metaverse	O
press	O
conference	O
at	O
the	O
launch	O
of	O
their	O
Second	B-Application
Life	I-Application
region	O
Sun	O
Pavilion	O
in	O
October	O
2006	O
.	O
</s>
<s>
Sun	O
participated	O
in	O
a	O
press	O
briefing	O
at	O
the	O
CNET	O
headquarters	O
in	O
Second	B-Application
Life	I-Application
in	O
October	O
2006	O
.	O
</s>
<s>
Telecom	O
Italia	O
launched	O
four	O
islands	O
in	O
Second	B-Application
Life	I-Application
in	O
July	O
2007	O
,	O
offering	O
a	O
football	O
stadium	O
,	O
Formula	O
1	O
circuit	O
,	O
drive-in	O
movie	O
theater	O
,	O
beach	O
party	O
area	O
and	O
various	O
offices	O
.	O
</s>
<s>
Telecom	O
Italia	O
also	O
developed	O
the	O
"	O
First	O
Life	O
Communicator	O
"	O
,	O
a	O
device	O
allowing	O
avatars	B-Application
to	O
call	O
and	O
send	O
SMS	O
to	O
other	O
avatars	B-Application
and	O
Italian	O
telephone	O
numbers	O
(	O
in	O
limited	O
beta	O
period	O
)	O
.	O
</s>
<s>
(	O
Telus	O
)	O
opened	O
a	O
Second	B-Application
Life	I-Application
retail	O
outlet	O
offering	O
replica	O
mobile	O
phones	O
with	O
Second	B-Application
Life	I-Application
specific	O
features	O
.	O
</s>
<s>
In	O
the	O
near	O
future	O
the	O
store	O
may	O
be	O
offering	O
its	O
real	O
lineup	O
of	O
mobile	O
phones	O
with	O
a	O
twist	O
,	O
to	O
Canadian	O
avatars	B-Application
.	O
</s>
<s>
The	O
project	O
was	O
initiated	O
in	O
2008	O
by	O
Trades	O
Union	O
Congress	O
,	O
Union	O
Network	O
International	O
and	O
the	O
New	O
Unionism	O
Network	O
,	O
with	O
support	O
from	O
organisations	O
including	O
ver.di	O
,	O
UNISON	B-Protocol
and	O
RSU	O
IBM	O
Vimercate	O
.	O
</s>
<s>
Universal	O
Motown	O
Records	O
Group	O
created	O
a	O
presence	O
within	O
Second	B-Application
Life	I-Application
.	O
</s>
<s>
The	O
University	O
of	O
Southern	O
California	O
's	O
Center	O
on	O
Public	O
Diplomacy	O
owns	O
its	O
own	O
Second	B-Application
Life	I-Application
island	O
.	O
</s>
<s>
The	O
island	O
is	O
used	O
by	O
the	O
Center	O
's	O
Public	O
Diplomacy	O
and	O
Virtual	O
Worlds	O
Project	O
to	O
host	O
events	O
and	O
displays	O
on	O
the	O
role	O
of	O
MMOGs	B-Application
,	O
in	O
public	O
diplomacy	O
.	O
</s>
<s>
Wells	O
Fargo	O
has	O
created	O
a	O
game	O
called	O
Stagecoach	O
Island	O
within	O
Second	B-Application
Life	I-Application
,	O
in	O
which	O
young	O
players	O
earn	O
virtual	O
money	O
by	O
answering	O
financial	O
questions	O
,	O
thereby	O
teaching	O
them	O
the	O
basics	O
of	O
managing	O
their	O
money	O
.	O
</s>
<s>
Shortly	O
after	O
opening	O
Wells	O
Fargo	O
closed	O
down	O
the	O
site	O
and	O
re-opened	O
Stagecoach	O
Island	O
in	O
There.com	B-Application
.	O
</s>
<s>
The	O
World	O
Transhumanist	O
Association	O
has	O
used	O
Second	B-Application
Life	I-Application
to	O
recruit	O
and	O
organise	O
a	O
transhumanist	O
following	O
within	O
the	O
virtual	O
world	O
and	O
established	O
a	O
large	O
island	O
and	O
conference	O
centre	O
called	O
"	O
Uvvy	O
Island	O
"	O
to	O
disseminate	O
transhumanist	O
ideas	O
and	O
provide	O
unrestricted	O
access	O
to	O
useful	O
materials	O
(	O
including	O
,	O
among	O
other	O
things	O
,	O
videos	O
and	O
webcasts	O
from	O
WTA	O
)	O
to	O
interested	O
but	O
geographically	O
unrelated	O
parties	O
.	O
</s>
<s>
YearlyKos	O
Convention	O
2007	O
–	O
this	O
Net	O
Roots-based	O
political	O
organization	O
simulcast	O
their	O
annual	O
convention	O
(	O
at	O
Chicago	O
's	O
McCormick	O
Place	O
Convention	O
Center	O
)	O
into	O
Second	B-Application
Life	I-Application
.	O
</s>
