<s>
Bunchball	B-Application
provides	O
a	O
cloud-based	B-Architecture
software	I-Architecture
as	O
a	O
service	O
gamification	O
product	O
intended	O
to	O
help	O
companies	O
improve	O
customer	O
loyalty	O
and	O
online	O
engagement	O
using	O
game	O
mechanics	O
.	O
</s>
<s>
Bunchball	B-Application
was	O
founded	O
by	O
Rajat	O
Paharia	O
in	O
2005	O
and	O
has	O
raised	O
$17.5	O
million	O
in	O
funding	O
.	O
</s>
<s>
In	O
2005	O
,	O
Rajat	O
Paharia	O
founded	O
Bunchball	B-Application
.	O
</s>
<s>
He	O
approached	O
companies	O
like	O
Facebook	B-Application
,	O
Myspace	B-Application
,	O
and	O
dating	O
websites	O
with	O
the	O
proposition	O
of	O
integrating	O
social	O
games	O
.	O
</s>
<s>
Bunchball	B-Application
received	O
initial	O
financing	O
from	O
Sunil	O
Singh	O
,	O
the	O
CEO	O
of	O
Informance	O
International	O
,	O
and	O
Payman	O
Pouladdej	O
,	O
an	O
angel	O
investor	O
.	O
</s>
<s>
In	O
2007	O
,	O
NBC	O
hired	O
Bunchball	B-Application
to	O
develop	O
a	O
community	O
website	O
called	O
Dunder	O
Mifflin	O
Infinity	O
for	O
the	O
popular	O
comedy	O
show	O
,	O
The	O
Office	O
.	O
</s>
<s>
In	O
2007	O
,	O
Bunchball	B-Application
transitioned	O
from	O
social	O
gaming	O
and	O
launched	O
Nitro	O
,	O
which	O
allows	O
organizations	O
to	O
implement	O
game	O
mechanics	O
in	O
social	O
networks	O
,	O
mobile	O
applications	O
,	O
and	O
websites	O
.	O
</s>
<s>
In	O
January	O
2008	O
,	O
Bunchball	B-Application
received	O
an	O
additional	O
$4	O
million	O
in	O
a	O
Series	O
B	O
funding	O
round	O
from	O
return	O
investors	O
Granite	O
Ventures	O
and	O
Adobe	O
Ventures	O
.	O
</s>
<s>
At	O
the	O
time	O
of	O
the	O
announcement	O
,	O
Bunchball	B-Application
had	O
28	O
employees	O
.	O
</s>
<s>
In	O
June	O
2010	O
,	O
Bunchball	B-Application
closed	O
a	O
$6.5	O
million	O
Series	O
C	O
funding	O
round	O
from	O
Triangle	O
Peak	O
Partners	O
,	O
Northport	O
Investments	O
,	O
Correlation	O
Ventures	O
and	O
Granite	O
Ventures	O
.	O
</s>
<s>
Bunchball	B-Application
now	O
has	O
60	O
employees	O
and	O
has	O
raised	O
$21	O
million	O
to	O
date	O
.	O
</s>
<s>
Bunchball	B-Application
Nitro	O
is	O
a	O
gamification	O
platform	O
which	O
aims	O
to	O
motivate	O
online	O
user	O
engagement	O
.	O
</s>
<s>
In	O
March	O
2012	O
,	O
Bunchball	B-Application
released	O
an	O
updated	O
version	O
of	O
Nitro	O
,	O
code-named	O
Flamethrower	O
.	O
</s>
<s>
Bunchball	B-Application
Nitro	O
for	O
Salesforce	B-Application
motivates	O
sales	O
teams	O
by	O
adding	O
gamification	O
to	O
Salesforce.com	B-Application
.	O
</s>
<s>
The	O
Jive	O
Gamification	O
Module	O
is	O
an	O
add-on	O
module	O
of	O
the	O
Jive	O
social	O
business	O
platform	O
,	O
and	O
is	O
powered	O
by	O
Bunchball	B-Application
Nitro	O
.	O
</s>
<s>
Nitro	O
for	O
IBM	B-Protocol
Connections	I-Protocol
helps	O
businesses	O
train	O
new	O
users	O
and	O
keep	O
existing	O
users	O
engaged	O
within	O
the	O
IBM	B-Protocol
Connections	I-Protocol
application	O
.	O
</s>
<s>
Using	O
the	O
Nitro	O
platform	O
,	O
businesses	O
can	O
employ	O
gamification	O
techniques	O
,	O
like	O
completing	O
missions	O
and	O
earning	O
rewards	O
,	O
to	O
engage	O
users	O
with	O
IBM	B-Protocol
Connections	I-Protocol
.	O
</s>
<s>
In	O
2007	O
,	O
40,000	O
people	O
generated	O
more	O
than	O
1	O
million	O
page	O
views	O
on	O
Dunder	O
Mifflin	O
Infinity	O
,	O
a	O
separate	O
NBC	O
Universal	O
website	O
which	O
Bunchball	B-Application
developed	O
.	O
</s>
<s>
In	O
2009	O
,	O
the	O
USA	O
Network	O
hired	O
Bunchball	B-Application
to	O
“	O
gamify	O
”	O
the	O
website	O
of	O
Psych	O
,	O
a	O
television	O
show	O
.	O
</s>
<s>
In	O
December	O
2010	O
,	O
Bunchball	B-Application
Nitro	O
powered	O
Playboy	O
’s	O
Facebook	B-Application
app	O
,	O
called	O
Miss	O
Social	O
,	O
which	O
was	O
a	O
month-long	O
competition	O
between	O
women	O
who	O
aspired	O
to	O
be	O
in	O
Playboy	O
.	O
</s>
<s>
In	O
2011	O
,	O
Bunchball	B-Application
partnered	O
up	O
with	O
the	O
Los	O
Angeles	O
Kings	O
to	O
gamify	O
their	O
fan	O
website	O
.	O
</s>
