<s>
Buffer	B-Protocol
is	O
a	O
software	B-Application
application	I-Application
for	O
the	O
web	O
and	O
mobile	O
,	O
designed	O
to	O
manage	O
accounts	O
in	O
social	O
networks	O
,	O
by	O
providing	O
the	O
means	O
for	O
a	O
user	O
to	O
schedule	O
posts	O
to	O
Twitter	B-Application
,	O
Facebook	B-Application
,	O
Instagram	B-Application
,	O
Instagram	B-Application
Stories	O
,	O
Pinterest	B-Application
,	O
and	O
LinkedIn	B-Application
,	O
as	O
well	O
as	O
analyze	O
their	O
results	O
and	O
engage	O
with	O
their	O
community	O
.	O
</s>
<s>
It	O
is	O
owned	O
by	O
remote	O
company	O
Buffer	B-Protocol
Inc	O
.	O
</s>
<s>
Gascoigne	O
is	O
currently	O
the	O
CEO	O
of	O
Buffer	B-Protocol
.	O
</s>
<s>
Buffer	B-Protocol
began	O
its	O
development	O
in	O
October	O
2010	O
in	O
Birmingham	O
,	O
United	O
Kingdom	O
by	O
co-founder	O
Joel	O
Gascoigne	O
,	O
who	O
established	O
the	O
idea	O
of	O
the	O
social	O
media	O
application	O
while	O
he	O
was	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
After	O
reaching	O
a	O
critical	O
mass	O
of	O
registrations	O
,	O
Gascoigne	O
built	O
and	O
designed	O
the	O
first	O
version	O
of	O
the	O
application	B-Application
software	I-Application
over	O
a	O
span	O
of	O
7	O
weeks	O
.	O
</s>
<s>
On	O
November	O
30	O
,	O
2010	O
,	O
the	O
initial	O
version	O
of	O
Buffer	B-Protocol
was	O
launched	O
.	O
</s>
<s>
It	O
contained	O
limited	O
features	O
which	O
only	O
allowed	O
access	O
to	O
Twitter	B-Application
.	O
</s>
<s>
Four	O
days	O
after	O
the	O
software	O
's	O
launch	O
Buffer	B-Protocol
gained	O
its	O
first	O
paying	O
user	O
.	O
</s>
<s>
In	O
July	O
2011	O
,	O
the	O
cofounders	O
decided	O
to	O
move	O
the	O
startup	O
venture	O
from	O
the	O
United	O
Kingdom	O
to	O
San	O
Francisco	O
in	O
the	O
United	O
States	O
,	O
and	O
Buffer	B-Protocol
was	O
converted	O
into	O
an	O
incorporation	O
.	O
</s>
<s>
Around	O
this	O
time	O
Buffer	B-Protocol
intentionally	O
made	O
its	O
salary	O
calculation	O
algorithm	O
public	O
(	O
along	O
with	O
the	O
calculated	O
salaries	O
of	O
its	O
13	O
employees	O
;	O
this	O
number	O
has	O
since	O
grown	O
to	O
exceed	O
80	O
,	O
almost	O
all	O
of	O
whom	O
opt-in	O
to	O
the	O
salary-publishing	O
culture	O
)	O
.	O
</s>
<s>
Buffer	B-Protocol
allows	O
users	O
to	O
schedule	O
posts	O
sent	O
through	O
the	O
application	O
to	O
the	O
user	O
's	O
social	O
media	O
accounts	O
(	O
you	O
can	O
connect	O
3	O
social	O
accounts	O
via	O
the	O
free	O
version	O
)	O
.	O
</s>
<s>
This	O
feature	O
can	O
schedule	O
and	O
send	O
posts	O
to	O
Twitter	B-Application
,	O
Instagram	B-Application
,	O
Facebook	B-Application
,	O
LinkedIn	B-Application
and	O
Pinterest	B-Application
.	O
</s>
<s>
However	O
,	O
Buffer	B-Protocol
does	O
allow	O
its	O
users	O
to	O
mend	O
or	O
remove	O
the	O
default	O
time	O
slots	O
if	O
they	O
wish	O
to	O
do	O
so	O
.	O
</s>
<s>
Buffer	B-Protocol
also	O
contains	O
features	O
that	O
give	O
post	O
suggestions	O
to	O
users	O
,	O
and	O
gives	O
information	O
on	O
the	O
number	O
of	O
clicks	O
,	O
retweets	O
,	O
likes	O
,	O
favorites	O
,	O
mentions	O
and	O
potential	O
views	O
each	O
post	O
has	O
,	O
which	O
is	O
based	O
on	O
the	O
number	O
of	O
feeds	O
that	O
single	O
feed	O
would	O
show	O
up	O
on	O
.	O
</s>
<s>
The	O
Buffer	B-Protocol
application	O
is	O
compatible	O
with	O
three	O
different	O
platforms	O
:	O
</s>
<s>
Browser	O
:	O
allows	O
the	O
application	O
to	O
work	O
as	O
downloaded	O
extensions	O
for	O
three	O
browsers	O
:	O
Google	B-Application
Chrome	I-Application
,	O
Safari	B-Application
and	O
Mozilla	B-Application
Firefox	I-Application
.	O
</s>
<s>
Mobile	O
:	O
allows	O
the	O
application	O
to	O
be	O
installed	O
on	O
iOS	B-Application
systems	O
and	O
Android	B-Application
phones	I-Application
.	O
</s>
<s>
Newsreader	O
:	O
allows	O
the	O
application	O
to	O
be	O
integrated	O
with	O
various	O
newsreader	O
applications	O
,	O
such	O
as	O
Flipboard	B-Application
and	O
Zite	O
.	O
</s>
<s>
Buffer	B-Protocol
offers	O
a	O
paid	O
plan	O
,	O
named	O
Pro	O
,	O
which	O
gives	O
paying	O
users	O
access	O
to	O
additional	O
features	O
,	O
such	O
as	O
the	O
Feeds	O
feature	O
that	O
adds	O
an	O
RSS	O
feed	O
to	O
a	O
user	O
's	O
Buffer	B-Protocol
profile	O
,	O
displaying	O
suggested	O
links	O
from	O
external	O
websites	O
chosen	O
by	O
the	O
user	O
.	O
</s>
<s>
On	O
August	O
6	O
,	O
2019	O
,	O
Buffer	B-Protocol
announced	O
a	O
new	O
feature	O
for	O
paid	O
plans	O
-	O
the	O
Hashtag	O
Manager	O
.	O
</s>
<s>
The	O
new	O
feature	O
allows	O
paying	O
members	O
to	O
create	O
and	O
save	O
groups	O
of	O
hashtags	O
directly	O
within	O
the	O
Buffer	B-Protocol
composer	O
.	O
</s>
<s>
Buffer	B-Protocol
for	O
Business	O
is	O
an	O
extension	O
of	O
the	O
Buffer	B-Protocol
application	O
intended	O
for	O
managing	O
social	O
media	O
accounts	O
for	O
businesses	O
and	O
corporations	O
.	O
</s>
<s>
It	O
contains	O
a	O
similar	O
interface	O
to	O
Buffer	B-Protocol
,	O
but	O
with	O
additional	O
features	O
,	O
including	O
:	O
</s>
<s>
The	O
costs	O
of	O
Buffer	B-Protocol
for	O
Business	O
differ	O
depending	O
on	O
the	O
scale	O
and	O
size	O
of	O
the	O
potential	O
user	O
's	O
business	O
.	O
</s>
<s>
Buffer	B-Protocol
for	O
Business	O
produced	O
over	O
10%	O
of	O
the	O
company	O
's	O
total	O
revenue	O
in	O
December	O
2013	O
.	O
</s>
<s>
Organizations	O
that	O
use	O
Buffer	B-Protocol
for	O
Business	O
include	O
About.com,	O
Fortune	O
,	O
and	O
Business	O
Insider	O
.	O
</s>
<s>
After	O
its	O
establishment	O
in	O
2010	O
,	O
Buffer	B-Protocol
's	O
total	O
revenue	O
per	O
year	O
increased	O
to	O
$1	O
million	O
in	O
January	O
2013	O
,	O
and	O
then	O
crossed	O
$2	O
million	O
in	O
September	O
of	O
the	O
same	O
year	O
through	O
the	O
growth	O
of	O
customers	O
using	O
the	O
application	O
.	O
</s>
<s>
By	O
September	O
2013	O
,	O
Buffer	B-Protocol
gained	O
1	O
million	O
users	O
,	O
with	O
around	O
16,000	O
paying	O
users	O
.	O
</s>
<s>
The	O
number	O
of	O
posts	O
shared	O
through	O
Buffer	B-Protocol
application	O
crossed	O
87,790,000	O
posts	O
and	O
the	O
number	O
of	O
accounts	O
that	O
were	O
used	O
through	O
the	O
application	O
reached	O
1	O
,	O
266	O
,	O
722	O
,	O
with	O
an	O
average	O
of	O
70	O
posts	O
per	O
account	O
.	O
</s>
<s>
By	O
February	O
2014	O
,	O
the	O
number	O
of	O
Buffer	B-Protocol
users	O
reached	O
1.3	O
million	O
.	O
</s>
<s>
In	O
December	O
2015	O
,	O
Buffer	B-Protocol
acquired	O
Respondly	O
,	O
a	O
social	O
media	O
customer	O
service	O
and	O
brand	O
monitoring	O
tool	O
,	O
which	O
it	O
has	O
since	O
rebranded	O
to	O
Reply	O
.	O
</s>
<s>
Buffer	B-Protocol
is	O
partnered	O
with	O
various	O
other	O
software	B-Application
applications	I-Application
and	O
companies	O
.	O
</s>
<s>
Most	O
notably	O
,	O
Buffer	B-Protocol
is	O
an	O
official	O
Facebook	B-Application
Marketing	O
Partner	O
under	O
Community	O
Management	O
.	O
</s>
<s>
Additionally	O
,	O
Buffer	B-Protocol
has	O
partnerships	O
with	O
WordPress	B-Application
,	O
Twitter	B-Application
,	O
Zapier	B-Application
,	O
IFTTT	B-Application
,	O
Feedly	B-Application
,	O
Pocket	B-Operating_System
,	O
Shopify	O
,	O
Reeder	O
,	O
and	O
Quuu	O
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
Buffer	B-Protocol
's	O
system	O
was	O
hacked	O
,	O
allowing	O
the	O
hackers	O
to	O
get	O
access	O
to	O
many	O
users’	O
accounts	O
.	O
</s>
<s>
On	O
October	O
26	O
,	O
2013	O
,	O
Buffer	B-Protocol
was	O
temporarily	O
suspended	O
as	O
a	O
result	O
of	O
the	O
hacking	O
.	O
</s>
<s>
Co-founder	O
Joel	O
Gascoigne	O
sent	O
an	O
email	O
to	O
all	O
users	O
,	O
apologizing	O
about	O
the	O
issue	O
and	O
advising	O
Buffer	B-Protocol
users	O
about	O
what	O
steps	O
they	O
should	O
take	O
.	O
</s>
<s>
Buffer	B-Protocol
was	O
then	O
unsuspended	O
within	O
the	O
same	O
week	O
.	O
</s>
<s>
Daily	O
,	O
launched	O
in	O
May	O
2014	O
,	O
was	O
an	O
iOS	B-Application
app	O
developed	O
by	O
Buffer	B-Protocol
that	O
helped	O
users	O
manage	O
their	O
social	O
media	O
accounts	O
on	O
Twitter	B-Application
,	O
Facebook	B-Application
,	O
LinkedIn	B-Application
and	O
Google+	O
.	O
</s>
<s>
In	O
the	O
app	O
,	O
a	O
user	O
could	O
accept	O
and	O
share	O
,	O
or	O
dismiss	O
,	O
suggested	O
links	O
and	O
headline	O
through	O
Tinder-style	O
swiping	O
gestures	O
.	O
</s>
<s>
In	O
March	O
2015	O
,	O
Buffer	B-Protocol
launched	O
Pablo	O
,	O
a	O
social	O
media	O
image	O
creation	O
tool	O
.	O
</s>
