<s>
Brochureware	B-Application
was	O
a	O
term	O
used	O
to	O
describe	O
"	O
simply	O
listing	O
products	O
and	O
services	O
on	O
a	O
Web	O
site.	O
"	O
</s>
<s>
To	O
emphasize	O
what	O
's	O
lacking	O
,	O
Advertising	O
Age	O
referred	O
to	O
"	O
static	O
brochureware	B-Application
"	O
-	O
it	O
just	O
stands	O
there	O
and	O
"	O
is	O
little	O
more	O
than	O
a	O
brochure.	O
"	O
</s>
<s>
IBM	O
's	O
initial	O
online	O
annual	O
report	O
was	O
"	O
standard	O
brochureware	B-Application
:	O
sticking	O
the	O
print	O
annual	O
report	O
on	O
the	O
Web	O
;	O
"	O
the	O
third	O
year	O
they	O
made	O
it	O
"	O
easy	O
to	O
navigate	O
"	O
and	O
added	O
features	O
to	O
enable	O
viewers	O
to	O
"	O
create	O
charts	O
slicing	O
the	O
company	O
's	O
figures	O
any	O
number	O
of	O
bean-counting	O
ways.	O
"	O
</s>
<s>
In	O
1999	O
The	O
Economist	O
referred	O
to	O
"	O
stodgily	O
designed	O
billboards	O
,	O
known	O
in	O
the	O
business	O
as	O
brochureware	B-Application
which	O
do	O
little	O
more	O
than	O
...	O
"	O
Pre-Y2K	O
political	O
websites	O
were	O
described	O
as	O
"	O
bland	O
brochureware.	O
"	O
</s>
<s>
Even	O
after	O
Y2K	B-Error_Name
it	O
was	O
considered	O
news	O
to	O
headline	O
"	O
Toyota	O
Elevating	O
Its	O
Site	O
From	O
Brochureware.	O
"	O
</s>
<s>
Even	O
brochureware	B-Application
was	O
not	O
that	O
simple	O
:	O
"	O
brochureware	B-Application
that	O
works	O
in	O
multiple	O
languages	O
"	O
was	O
needed	O
.	O
</s>
<s>
The	O
computer	O
industry	O
's	O
trade	O
shows	O
were	O
described	O
as	O
hype	O
,	O
crowds	O
,	O
and	O
"	O
bags	O
of	O
brochureware.	O
"	O
</s>
<s>
Earlier	O
than	O
brochureware	B-Application
was	O
the	O
use	O
of	O
the	O
word	O
vaporware	B-Application
.	O
</s>
<s>
Based	O
on	O
an	O
alleged	O
1982	O
coining	O
of	O
the	O
word	O
following	O
Ann	O
Winblad	O
's	O
investigating	O
Microsoft	B-Application
Xenix	I-Application
's	O
non-future	O
,	O
Esther	O
Dyson	O
publicized	O
the	O
word	O
in	O
1983	O
:	O
the	O
first	O
time	O
it	O
appeared	O
in	O
print	O
.	O
</s>
<s>
Shelfware	B-License
is	O
a	O
computer-industry	O
term	O
still	O
in	O
use	O
.	O
</s>
