<s>
Bounce	B-Protocol
rate	I-Protocol
is	O
an	O
Internet	O
marketing	O
term	O
used	O
in	O
web	O
traffic	O
analysis	O
.	O
</s>
<s>
Bounce	B-Protocol
rate	I-Protocol
is	O
calculated	O
by	O
counting	O
the	O
number	O
of	O
single	O
page	O
visits	O
and	O
dividing	O
that	O
by	O
the	O
total	O
visits	O
.	O
</s>
<s>
Bounce	B-Protocol
rate	I-Protocol
is	O
a	O
measure	O
of	O
"	O
stickiness.	O
"	O
</s>
<s>
Bounce	B-Protocol
rate	I-Protocol
( %	O
)	O
=	O
Visits	O
that	O
access	O
only	O
a	O
single	O
page	O
( #	O
)	O
÷	O
Total	O
visits	O
( #	O
)	O
to	O
the	O
website	O
.	O
</s>
<s>
Bounce	B-Protocol
rates	I-Protocol
can	O
be	O
used	O
to	O
help	O
determine	O
the	O
effectiveness	O
or	O
performance	O
of	O
an	O
entry	O
page	O
at	O
generating	O
the	O
interest	O
of	O
visitors	O
.	O
</s>
<s>
An	O
entry	O
page	O
with	O
a	O
low	O
bounce	B-Protocol
rate	I-Protocol
means	O
that	O
the	O
page	O
effectively	O
causes	O
visitors	O
to	O
view	O
more	O
pages	O
and	O
continue	O
deeper	O
into	O
the	O
website	O
.	O
</s>
<s>
High	O
bounce	B-Protocol
rates	I-Protocol
typically	O
indicate	O
that	O
the	O
website	O
is	O
not	O
doing	O
a	O
good	O
job	O
of	O
attracting	O
the	O
continued	O
interest	O
of	O
visitors	O
.	O
</s>
<s>
Interpretation	O
of	O
the	O
bounce	B-Protocol
rate	I-Protocol
measure	O
should	O
be	O
relevant	O
to	O
a	O
website	O
's	O
business	O
objectives	O
and	O
definitions	O
of	O
conversion	O
,	O
as	O
having	O
a	O
high	O
bounce	B-Protocol
rate	I-Protocol
is	O
not	O
always	O
a	O
sign	O
of	O
poor	O
performance	O
.	O
</s>
<s>
On	O
sites	O
where	O
an	O
objective	O
can	O
be	O
met	O
without	O
viewing	O
more	O
than	O
one	O
page	O
,	O
for	O
example	O
on	O
websites	O
sharing	O
specific	O
knowledge	O
on	O
some	O
subject	O
(	O
dictionary	O
entry	O
,	O
specific	O
recipe	O
)	O
,	O
the	O
bounce	B-Protocol
rate	I-Protocol
would	O
not	O
be	O
as	O
meaningful	O
for	O
determining	O
conversion	O
success	O
.	O
</s>
<s>
In	O
contrast	O
,	O
the	O
bounce	B-Protocol
rate	I-Protocol
of	O
an	O
e-commerce	O
site	O
could	O
be	O
interpreted	O
in	O
correlation	O
with	O
the	O
purchase	O
conversion	O
rate	O
,	O
providing	O
the	O
bounces	O
are	O
considered	O
representative	O
of	O
visits	O
where	O
no	O
purchase	O
was	O
made	O
.	O
</s>
<s>
Typically	O
,	O
Bounce	B-Protocol
Rate	I-Protocol
for	O
e-commerce	O
websites	O
is	O
in	O
the	O
range	O
of	O
20%	O
to	O
45%	O
,	O
with	O
top	O
performers	O
operating	O
at	O
a	O
36%	O
average	O
Bounce	B-Protocol
Rate	I-Protocol
.	O
</s>
<s>
A	O
bounce	O
occurs	O
when	O
a	O
website	O
visitor	O
only	O
views	O
a	O
single	O
page	O
on	O
a	O
website	O
,	O
that	O
is	O
,	O
the	O
visitor	O
leaves	O
a	O
site	O
without	O
visiting	O
any	O
other	O
pages	O
before	O
a	O
specified	O
session-timeout	O
occurs	O
.	O
</s>
<s>
Rather	O
,	O
this	O
is	O
determined	O
by	O
the	O
session	B-Protocol
timeout	O
of	O
the	O
analytics	O
tracking	O
software	O
.	O
</s>
<s>
A	O
commonly	O
used	O
session	B-Protocol
timeout	O
value	O
is	O
30	O
minutes	O
.	O
</s>
<s>
If	O
the	O
visitor	O
continues	O
to	O
navigate	O
after	O
this	O
delay	O
,	O
a	O
new	O
session	B-Protocol
will	O
occur	O
.	O
</s>
<s>
The	O
bounce	B-Protocol
rate	I-Protocol
for	O
a	O
single	O
page	O
is	O
the	O
number	O
of	O
visitors	O
who	O
enter	O
the	O
site	O
at	O
a	O
page	O
and	O
leave	O
within	O
the	O
specified	O
timeout	O
period	O
without	O
viewing	O
another	O
page	O
,	O
divided	O
by	O
the	O
total	O
number	O
of	O
visitors	O
who	O
entered	O
the	O
site	O
at	O
that	O
page	O
.	O
</s>
<s>
In	O
contrast	O
,	O
the	O
bounce	B-Protocol
rate	I-Protocol
for	O
a	O
website	O
is	O
the	O
number	O
of	O
website	O
visitors	O
who	O
visit	O
only	O
a	O
single	O
page	O
of	O
a	O
website	O
per	O
session	B-Protocol
divided	O
by	O
the	O
total	O
number	O
of	O
website	O
visits	O
.	O
</s>
<s>
While	O
site-wide	O
bounce	B-Protocol
rate	I-Protocol
can	O
be	O
a	O
useful	O
metric	O
for	O
sites	O
with	O
well-defined	O
conversion	O
steps	O
requiring	O
multiple	O
page	O
views	O
,	O
it	O
may	O
be	O
of	O
questionable	O
value	O
for	O
sites	O
where	O
visitors	O
are	O
likely	O
to	O
find	O
what	O
they	O
are	O
looking	O
for	O
on	O
the	O
entry	O
page	O
.	O
</s>
<s>
These	O
example	O
entry	O
pages	O
could	O
have	O
a	O
bounce	B-Protocol
rate	I-Protocol
above	O
80%	O
(	O
thereby	O
increasing	O
the	O
site-wide	O
average	O
)	O
,	O
however	O
they	O
may	O
still	O
be	O
considered	O
successful	O
.	O
</s>
