<s>
Borland	B-Application
Reflex	I-Application
is	O
a	O
flat-file	B-Application
database	I-Application
management	O
system	O
for	O
DOS	B-Device
.	O
</s>
<s>
Reflex	O
was	O
originally	O
developed	O
by	O
Analytica	B-Application
Corporation	O
.	O
</s>
<s>
The	O
engineering	O
team	O
of	O
Analytica	B-Application
,	O
managed	O
by	O
Brad	O
Silverberg	O
and	O
including	O
Reflex	O
co-founder	O
Adam	O
Bosworth	O
became	O
the	O
core	O
of	O
Borland	O
's	O
engineering	O
team	O
in	O
the	O
U.S.	O
Brad	O
Silverberg	O
was	O
vice-president	O
of	O
engineering	O
until	O
he	O
left	O
in	O
early	O
1990	O
to	O
head	O
up	O
the	O
Personal	O
Systems	O
division	O
at	O
Microsoft	O
.	O
</s>
<s>
Adam	O
Bosworth	O
initiated	O
and	O
headed	O
up	O
the	O
Quattro	B-Application
project	O
until	O
moving	O
to	O
Microsoft	O
later	O
in	O
1990	O
to	O
take	O
over	O
the	O
project	O
which	O
eventually	O
became	O
Access	B-Application
.	O
</s>
<s>
Another	O
Reflex	O
developer	O
,	O
Ken	O
Day	O
,	O
later	O
moved	O
to	O
Macromedia	O
where	O
he	O
worked	O
on	O
Shockwave	B-Operating_System
,	O
among	O
other	O
projects	O
.	O
</s>
<s>
Reflex	O
still	O
runs	O
on	O
any	O
modern	O
Windows-based	O
PC	O
.	O
</s>
<s>
Gordon	O
Bell	O
,	O
a	O
senior	O
researcher	O
in	O
Microsoft	O
's	O
Media	O
Presence	O
Research	O
Group	O
,	O
includes	O
a	O
case	O
study	O
on	O
Analytica	B-Application
in	O
his	O
book	O
High-Tech	O
Ventures	O
:	O
The	O
Guide	O
For	O
Entrepreneurial	O
Success	O
.	O
</s>
