<s>
BooClips	B-Application
is	O
a	O
line	O
of	O
digital	O
books	O
for	O
children	O
on	O
the	O
iPad	B-Device
,	O
Android	B-Application
,	O
PC	O
and	O
Mac	B-Device
.	O
</s>
<s>
Created	O
by	O
software	O
company	O
Castle	O
Builders	O
(	O
IL	O
)	O
,	O
BooClips	B-Application
feature	O
storylines	O
and	O
characters	O
from	O
movies	O
,	O
TV	O
shows	O
and	O
the	O
Bible	O
.	O
</s>
<s>
The	O
company	O
has	O
partnered	O
with	O
several	O
big	O
entertainment	O
companies	O
in	O
order	O
to	O
adapt	O
their	O
content	O
to	O
the	O
BooClips	B-Application
format	O
.	O
</s>
<s>
Since	O
the	O
release	O
of	O
their	O
first	O
BooClips	B-Application
in	O
April	O
2011	O
,	O
the	O
digital	O
books	O
have	O
experienced	O
a	O
significant	O
amount	O
of	O
notice	O
.	O
</s>
<s>
Within	O
six	O
days	O
of	O
the	O
LazyTown	O
's	O
Dr.	O
Rottenstein	O
BooClips	B-Application
release	O
on	O
April	O
20	O
,	O
2011	O
,	O
the	O
app	O
was	O
listed	O
as	O
number	O
one	O
in	O
the	O
iTunes	B-Application
US	I-Application
App	I-Application
Store	I-Application
for	O
Books	O
,	O
and	O
as	O
number	O
two	O
in	O
the	O
iTunes	B-Application
App	I-Application
Store	I-Application
overall	O
.	O
</s>
<s>
Since	O
then	O
Castle	O
Builders	O
has	O
released	O
several	O
more	O
BooClips	B-Application
,	O
and	O
is	O
continuing	O
to	O
develop	O
more	O
.	O
</s>
<s>
The	O
name	O
"	O
BooClips	B-Application
"	O
derives	O
from	O
the	O
two	O
words	O
"	O
books	O
"	O
and	O
"	O
clips.	O
"	O
</s>
<s>
The	O
BooClips	B-Application
interface	O
resembles	O
a	O
book	O
,	O
offering	O
synchronized	O
narration	O
of	O
the	O
text	O
with	O
highlighted	O
words	O
,	O
and	O
a	O
guiding	O
element	O
for	O
marking	O
the	O
place	O
on	O
the	O
page	O
.	O
</s>
<s>
BooClips	B-Application
integrate	O
many	O
animations	O
with	O
touch	O
capabilities	O
to	O
all	O
for	O
a	O
variety	O
of	O
actions	O
,	O
including	O
an	O
animated	O
page	O
flip	O
effect	O
.	O
</s>
<s>
In	O
addition	O
to	O
these	O
features	O
,	O
BooClips	B-Application
offer	O
translation	O
into	O
many	O
different	O
languages	O
and	O
clarification	O
of	O
the	O
text	O
,	O
and	O
even	O
American	O
Sign	O
Language	O
interpretation	O
.	O
</s>
<s>
BooClips	B-Application
are	O
designed	O
to	O
be	O
a	O
form	O
of	O
"	O
edutainment	O
,	O
"	O
meaning	O
that	O
it	O
utilizes	O
entertaining	O
content	O
to	O
help	O
children	O
learn	O
how	O
to	O
read	O
.	O
</s>
<s>
BooClips	B-Application
aim	O
to	O
encourage	O
children	O
's	O
individual	O
abilities	O
and	O
self-reliance	O
,	O
expand	O
their	O
vocabulary	O
,	O
improve	O
their	O
reading	O
comprehension	O
level	O
and	O
skills	O
,	O
and	O
develop	O
their	O
imagination	O
,	O
through	O
the	O
mediums	O
of	O
technology	O
and	O
entertainment	O
.	O
</s>
<s>
BooClips	B-Application
are	O
primarily	O
created	O
and	O
released	O
out	O
of	O
partnerships	O
Castle	O
Builders	O
forms	O
with	O
big	O
entertainment	O
companies	O
to	O
obtain	O
content	O
.	O
</s>
<s>
The	O
first	O
two	O
of	O
this	O
series	O
,	O
LazyTown	O
's	O
Dr.	O
Rottenstein	O
BooClip	O
,	O
and	O
LazyTown	O
's	O
Sportafake	O
BooClip	O
,	O
were	O
released	O
for	O
the	O
iPad	B-Device
in	O
April	O
2011	O
.	O
</s>
<s>
The	O
company	O
's	O
next	O
BooClips	B-Application
collaboration	O
,	O
announced	O
on	O
April	O
25	O
,	O
2011	O
,	O
was	O
with	O
DreamWorks	O
Animation	O
on	O
its	O
movie	O
,	O
Kung	B-Application
Fu	I-Application
Panda	I-Application
2	I-Application
.	O
</s>
<s>
From	O
this	O
cross-promotional	O
strategy	O
Castle	O
Builders	O
created	O
the	O
Kung	B-Application
Fu	I-Application
Panda	I-Application
2	I-Application
Interactive	O
Cookbook	O
as	O
an	O
addition	O
to	O
its	O
BooClips	B-Application
line	O
.	O
</s>
<s>
On	O
September	O
12	O
,	O
2011	O
Castle	O
Builders	O
announced	O
its	O
next	O
BooClips	B-Application
collaboration	O
with	O
The	O
Kids	O
Bible	O
Company	O
LLC	O
,	O
and	O
launched	O
The	O
Bible	O
BooClips	B-Application
for	O
the	O
iPad	B-Device
.	O
</s>
<s>
It	O
released	O
The	O
Bible	O
BooClips	B-Application
Creation	O
and	O
The	O
Bible	O
BooClips	B-Application
Cain	O
and	O
Abel	O
,	O
featuring	O
stories	O
from	O
the	O
Old	O
Testament	O
.	O
</s>
<s>
The	O
following	O
month	O
,	O
on	O
October	O
6	O
,	O
2011	O
,	O
came	O
the	O
release	O
of	O
Garfield	B-Application
's	O
BooClips	B-Application
–	O
Garfield	B-Application
's	O
Pet	O
Force	O
for	O
iPad	B-Device
,	O
produced	O
by	O
Castle	O
Builders	O
in	O
collaboration	O
with	O
Paws	O
Incorporated	O
,	O
which	O
based	O
it	O
on	O
the	O
Garfield	B-Application
's	O
Pet	O
Force	O
movie	O
that	O
Paws	O
,	O
Inc	O
.	O
created	O
with	O
The	O
Animation	O
Picture	O
Company	O
and	O
Davis	O
Entertainment	O
.	O
</s>
<s>
The	O
Garfield	B-Application
digital	O
books	O
contributed	O
to	O
the	O
visibility	O
of	O
BooClips	B-Application
and	O
Castle	O
Builders	O
,	O
receiving	O
many	O
reviews	O
,	O
and	O
particular	O
attention	O
from	O
The	O
Guardian	O
UK	O
news	O
website	O
.	O
</s>
<s>
The	O
BooClips	B-Application
digital	O
store	O
was	O
officially	O
released	O
on	O
December	O
21	O
,	O
2011	O
.	O
</s>
<s>
It	O
had	O
been	O
its	O
beta	O
form	O
on	O
the	O
BooClips	B-Application
website	O
up	O
until	O
that	O
point	O
.	O
</s>
<s>
The	O
store	O
splits	O
up	O
its	O
BooClips	B-Application
offerings	O
according	O
to	O
platform	O
,	O
with	O
three	O
categories	O
for	O
PC/Mac	O
,	O
Android	B-Application
,	O
and	O
iPad/iPhone	O
.	O
</s>
<s>
Accessed	O
from	O
a	O
mobile	O
device	O
,	O
it	O
can	O
sense	O
what	O
platform	O
that	O
device	O
is	O
using	O
and	O
point	O
it	O
towards	O
the	O
right	O
BooClips	B-Application
.	O
</s>
<s>
Castle	O
Builders	O
 '	O
most	O
recent	O
BooClips	B-Application
,	O
the	O
Hello	O
Kitty	O
Interactive	O
Cookbook	O
,	O
was	O
released	O
in	O
the	O
iTunes	O
Store	O
on	O
January	O
14	O
,	O
2012	O
.	O
</s>
<s>
The	O
company	O
plans	O
to	O
further	O
collaborate	O
with	O
Sanrio	O
on	O
two	O
more	O
Hello	O
Kitty	O
BooClips	B-Application
that	O
will	O
also	O
be	O
focused	O
on	O
cooking	O
.	O
</s>
<s>
This	O
is	O
the	O
first	O
Hello	O
Kitty	O
digital	O
cookbook	O
of	O
the	O
series	O
,	O
and	O
is	O
currently	O
available	O
only	O
for	O
PC	O
,	O
Mac	B-Device
,	O
iPad	B-Device
and	O
iPhone	O
.	O
</s>
<s>
October	O
6	O
,	O
2011	O
–	O
Garfield	B-Application
's	O
BooClips	B-Application
–	O
Garfield	B-Application
's	O
Pet	O
Force	O
for	O
iPad	B-Device
is	O
released	O
for	O
the	O
iPad	B-Device
,	O
Android	B-Application
,	O
PC	O
,	O
Mac	B-Device
,	O
Nook	O
Color	O
and	O
iBookstore	O
.	O
</s>
<s>
December	O
21	O
,	O
2011	O
–	O
BooClips	B-Application
digital	O
books	O
store	O
is	O
officially	O
released	O
.	O
</s>
<s>
Castle	O
Builders	O
is	O
a	O
software	O
company	O
that	O
develops	O
digital	O
apps	B-Application
for	O
children	O
.	O
</s>
<s>
In	O
addition	O
to	O
that	O
,	O
as	O
of	O
early	O
2012	O
,	O
the	O
name	O
"	O
BooClips	B-Application
"	O
was	O
officially	O
trademarked	O
and	O
registered	O
in	O
the	O
United	O
States	O
,	O
and	O
under	O
the	O
ownership	O
of	O
Castle	O
Builders	O
.	O
</s>
