<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
is	O
a	O
method	O
of	O
mobile	O
marketing	O
that	O
utilizes	O
Bluetooth	B-Protocol
technology	I-Protocol
to	O
deliver	O
content	O
such	O
as	O
message	O
,	O
information	O
or	O
advertisement	O
to	O
mobile	O
devices	O
such	O
as	O
cellular	O
phones	O
or	O
tablet	B-Device
computer	I-Device
.	O
</s>
<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
can	O
also	O
be	O
received	O
via	O
laptop	O
or	O
PDA	O
.	O
</s>
<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
is	O
permission	O
based	O
advertising	O
,	O
which	O
means	O
that	O
when	O
a	O
mobile	O
device	O
has	O
received	O
a	O
Bluetooth	B-Protocol
message	O
,	O
the	O
recipient	O
has	O
the	O
choice	O
to	O
either	O
accept	O
or	O
decline	O
the	O
message	O
.	O
</s>
<s>
While	O
not	O
all	O
Bluetooth	B-Protocol
enabled	O
mobile	O
devices	O
users	O
leaves	O
their	O
Bluetooth	B-Protocol
activated	O
,	O
they	O
can	O
interact	O
with	O
a	O
sign	O
to	O
encourage	O
them	O
to	O
turn	O
on	O
their	O
Bluetooth	B-Protocol
to	O
receive	O
the	O
content	O
.	O
</s>
<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
generally	O
is	O
a	O
broadcast	O
function	O
.	O
</s>
<s>
The	O
average	O
range	O
of	O
Bluetooth	B-General_Concept
advertising	I-General_Concept
in	O
class	O
2	O
is	O
15	O
meters	O
to	O
40	O
meters	O
for	O
most	O
Bluetooth	B-Protocol
enabled	O
mobile	O
devices	O
.	O
</s>
<s>
As	O
with	O
all	O
wireless	O
transmission	O
,	O
the	O
range	O
and	O
accessibility	O
to	O
most	O
Bluetooth	B-General_Concept
advertising	I-General_Concept
depends	O
on	O
the	O
transmitter	O
power	O
class	O
and	O
the	O
individual	O
portage	O
of	O
the	O
receiver	O
equipment	O
.	O
</s>
<s>
However	O
,	O
with	O
advances	O
in	O
mobile	O
devices	O
technology	O
,	O
this	O
distance	O
for	O
proper	O
receiving	O
is	O
increasing	O
to	O
reach	O
250	O
meters	O
or	O
more	O
in	O
nowadays	O
smart	B-Application
phones	I-Application
,	O
tablet	B-Device
computers	I-Device
and	O
other	O
mobile	O
devices	O
.	O
</s>
<s>
There	O
are	O
several	O
major	O
types	O
of	O
Bluetooth	B-General_Concept
advertising	I-General_Concept
solutions	O
.	O
</s>
<s>
That	O
are	O
generally	O
Bluetooth	B-Protocol
dongles	O
as	O
transmitter	O
hardware	O
in	O
conjunction	O
with	O
mostly	O
USB	O
networked	O
common	O
server	O
functions	O
.	O
</s>
<s>
Embedded	O
scheduling	O
software	O
serves	O
transmission	O
via	O
dongles	O
to	O
enabled	O
Bluetooth	B-Protocol
receivers	O
.	O
</s>
<s>
As	O
Bluetooth	B-Protocol
reception	O
modes	O
require	O
battery	O
power	O
,	O
the	O
distribution	O
depends	O
on	O
the	O
preparedness	O
of	O
the	O
bearers	O
of	O
receiver	O
units	O
for	O
receiving	O
such	O
transmission	O
.	O
</s>
<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
can	O
send	O
file	O
formats	O
like	O
image	O
files	O
,	O
ring	O
tone	O
files	O
,	O
vCard	O
,	O
barcodes	O
,	O
audio	O
files	O
,	O
Java	O
applications	O
,	O
mobile	O
applications	O
,	O
video	O
files	O
,	O
text	O
files	O
and	O
theoretically	O
any	O
file	O
format	O
mobile	O
devices	O
can	O
handle	O
.	O
</s>
<s>
There	O
are	O
two	O
types	O
of	O
possible	O
communications	O
in	O
Bluetooth	B-Protocol
1-Broadcasting	O
or	O
2-Connection	O
.	O
</s>
<s>
Apple	O
provides	O
this	O
feature	O
through	O
iBeacon	B-General_Concept
but	O
one	O
can	O
develop	O
their	O
own	O
.	O
</s>
<s>
Bluetooth	B-General_Concept
advertising	I-General_Concept
applications	O
include	O
:	O
</s>
