<s>
Oracle	B-Application
BlueKai	B-Application
Data	B-Application
Management	I-Application
Platform	I-Application
,	O
formerly	O
BlueKai	B-Application
,	O
is	O
a	O
cloud-based	B-Architecture
data	B-Application
management	I-Application
platform	I-Application
which	O
is	O
a	O
part	O
of	O
Oracle	B-Application
Marketing	I-Application
that	O
enables	O
companies	O
to	O
personalize	O
online	O
,	O
offline	O
,	O
and	O
mobile	O
marketing	O
campaigns	O
.	O
</s>
<s>
BlueKai	B-Application
was	O
created	O
in	O
2008	O
by	O
Omar	O
Tawakol	O
,	O
Alexander	O
Hooshmand	O
,	O
and	O
Grant	O
Ries	O
,	O
as	O
a	O
marketing	O
tech	O
start-up	O
based	O
in	O
Cupertino	O
,	O
California	O
.	O
</s>
<s>
It	O
was	O
acquired	O
by	O
Oracle	B-Application
on	O
February	O
24	O
,	O
2014	O
,	O
for	O
approximately	O
$400	O
million	O
.	O
</s>
<s>
BlueKai	B-Application
collects	O
PC	B-Device
and	O
smartphone	B-Application
users	O
 '	O
data	O
to	O
enhance	O
ad	O
marketing	O
for	O
their	O
clients	O
,	O
and	O
had	O
about	O
700	O
million	O
actionable	O
profiles	O
.	O
</s>
<s>
BlueKai	B-Application
has	O
worked	O
with	O
companies	O
like	O
Twitter	B-Application
and	O
Facebook	B-Application
to	O
ensure	O
relevancy	O
in	O
the	O
ads	O
that	O
appear	O
for	O
those	O
companies	O
 '	O
users	O
.	O
</s>
<s>
As	O
a	O
third	O
party	O
data	O
collection	O
company	O
,	O
they	O
gather	O
information	O
on	O
users	O
surfing	O
the	O
web	O
,	O
though	O
BlueKai	B-Application
claims	O
not	O
to	O
collect	O
sensitive	O
financial	O
details	O
,	O
adult	O
material	O
,	O
or	O
health	O
issues	O
.	O
</s>
<s>
Other	O
clients	O
and	O
sites	O
using	O
BlueKai	B-Application
's	O
services	O
have	O
included	O
Live.com,	O
Huffingtonpost.com,	O
Walmart.com,	O
Vimeo.com,	O
Microsoft.com,	O
and	O
eBay.com	B-Application
.	O
</s>
<s>
After	O
the	O
2014	O
Oracle	B-Application
acquisition	O
,	O
BlueKai	B-Application
’s	O
data	B-Application
management	I-Application
platform	I-Application
became	O
part	O
of	O
Oracle	B-Application
Marketing	I-Application
,	O
which	O
is	O
part	O
of	O
the	O
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
application	O
suite	O
.	O
</s>
<s>
Companies	O
use	O
Oracle	B-Application
Marketing	I-Application
to	O
run	O
marketing	O
campaigns	O
and	O
manage	O
related	O
data	O
from	O
the	O
web	O
,	O
social	O
media	O
,	O
mobile	O
,	O
and	O
email	O
.	O
</s>
<s>
The	O
BlueKai	B-Application
platform	O
was	O
renamed	O
Oracle	B-Application
BlueKai	B-Application
Data	B-Application
Management	I-Application
Platform	I-Application
(	O
DMP	O
)	O
.	O
</s>
<s>
In	O
October	O
2014	O
,	O
it	O
was	O
integrated	O
with	O
Oracle	B-Application
’s	O
cross-channel	O
marketing	O
product	O
suite	O
.	O
</s>
<s>
Additional	O
acquisitions	O
that	O
have	O
been	O
integrated	O
into	O
Oracle	B-Application
Marketing	I-Application
include	O
Eloqua	O
,	O
Responsys	O
,	O
DataFox	O
,	O
Maxymiser	O
,	O
Compendium	O
,	O
and	O
Infinity	O
from	O
Webtrends	O
.	O
</s>
<s>
In	O
June	O
2020	O
,	O
TechCrunch	O
reported	O
that	O
security	O
researcher	O
Anurag	O
Sen	O
had	O
found	O
an	O
unsecured	O
BlueKai	B-Application
database	O
accessible	O
on	O
the	O
open	O
Internet	O
.	O
</s>
<s>
TechCrunch	O
reported	O
that	O
under	O
California	O
state	O
law	O
,	O
companies	O
are	O
required	O
to	O
publicly	O
disclose	O
data	O
security	O
incidents	O
,	O
but	O
that	O
Oracle	B-Application
had	O
not	O
done	O
so	O
at	O
the	O
date	O
of	O
the	O
story	O
.	O
</s>
