<s>
Bloom.fm	B-Application
was	O
a	O
London-based	O
mobile-focused	O
music	O
service	O
which	O
combined	O
free	O
streaming	O
genre	O
and	O
artist	O
based	O
radios	O
,	O
music	O
discovery	O
tools	O
,	O
a	O
local	O
library	O
player	O
and	O
a	O
catalogue	O
of	O
over	O
22	O
million	O
tracks	O
.	O
</s>
<s>
Bloom	O
was	O
only	O
available	O
in	O
the	O
United	O
Kingdom	O
on	O
iOS	B-Application
and	O
Android	B-Application
.	O
</s>
<s>
On	O
30	O
April	O
2014	O
,	O
the	O
owners	O
of	O
Bloom.fm,	O
Digital	O
Distribution	O
Networks	O
,	O
announced	O
that	O
they	O
were	O
to	O
shut	O
down	O
,	O
due	O
to	O
lack	O
of	O
funding	O
.	O
</s>
<s>
According	O
to	O
Bloom.fm	B-Application
co-founder	O
and	O
CTO/CPO	O
,	O
Thong	O
Nguyen	O
,	O
the	O
rebrand	O
reflected	O
a	O
clean	O
fresh	O
start	O
for	O
the	O
company	O
and	O
its	O
new	O
focus	O
on	O
mobile	O
.	O
</s>
<s>
Bloom.fm	B-Application
was	O
officially	O
launched	O
in	O
January	O
2013	O
on	O
iOS	B-Application
,	O
previously	O
being	O
available	O
to	O
several	O
thousand	O
beta	O
testers	O
.	O
</s>
<s>
The	O
iOS	B-Application
App	I-Application
was	O
followed	O
by	O
an	O
Android	B-Application
version	O
in	O
September	O
2013	O
.	O
</s>
<s>
Bloom.fm	B-Application
referred	O
to	O
the	O
process	O
of	O
caching	O
the	O
track	O
on	O
a	O
device	O
as	O
‘	O
borrowing’	O
.	O
</s>
<s>
Notably	O
,	O
the	O
subscription	O
prices	O
were	O
different	O
on	O
the	O
website	O
of	O
the	O
service	O
and	O
Apple	O
’s	O
iOS	B-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
The	O
company	O
explained	O
the	O
higher	O
prices	O
in	O
the	O
App	B-Application
Store	I-Application
by	O
stating	O
that	O
Apple	O
took	O
a	O
30%	O
cut	O
of	O
in-app	O
purchases	O
.	O
</s>
<s>
According	O
to	O
CEO	O
Oleg	O
Fomenko	O
,	O
several	O
other	O
versions	O
were	O
in	O
active	O
development	O
,	O
including	O
dedicated	O
iPad	B-Device
and	O
web	O
apps	O
.	O
</s>
<s>
Bloom.fm	B-Application
allowed	O
the	O
user	O
to	O
use	O
their	O
Facebook	B-Application
account	O
to	O
log	O
into	O
the	O
app	O
.	O
</s>
<s>
Tracks	O
could	O
be	O
shared	O
to	O
Twitter	B-Application
and	O
Facebook	B-Application
with	O
an	O
option	O
to	O
share	O
via	O
email	O
.	O
</s>
<s>
The	O
service	O
also	O
supported	O
scrobbling	B-Application
to	O
Last.fm	B-Application
on	O
the	O
iPhone	B-Device
app	O
.	O
</s>
<s>
On	O
30	O
April	O
2014	O
,	O
Bloom.fm	B-Application
announced	O
on	O
their	O
blog	O
that	O
their	O
main	O
investor	O
,	O
TNT	O
Media	O
Investments	O
,	O
had	O
pulled	O
out	O
.	O
</s>
<s>
On	O
2	O
May	O
,	O
administrators	O
Moorfields	O
Corporate	O
Recovery	O
published	O
a	O
Press	O
Release	O
urging	O
for	O
the	O
sale	O
of	O
Bloom.fm	B-Application
by	O
9	O
May	O
,	O
however	O
no	O
sale	O
was	O
finalised	O
.	O
</s>
<s>
After	O
the	O
administration	O
,	O
Bloom.fm	B-Application
offered	O
users	O
access	O
to	O
Tesco	O
's	O
Blinkbox	O
.	O
</s>
