<s>
BlogTalkRadio	B-Application
is	O
a	O
web-based	O
platform	O
that	O
allows	O
podcasters	O
and	O
radio	O
sites	O
and	O
talk	O
show	O
hosts	O
to	O
create	O
live	O
and	O
on-demand	O
talk	O
format	O
content	O
for	O
distribution	O
on	O
the	O
web	O
and	O
podcast	B-Operating_System
distribution	O
channels	O
.	O
</s>
<s>
Shows	O
stream	O
directly	O
from	O
the	O
host	O
page	O
during	O
live	O
broadcasts	O
,	O
and	O
are	O
archived	O
as	O
podcasts	B-Operating_System
.	O
</s>
<s>
Previous	O
shows	O
can	O
be	O
streamed	O
,	O
downloaded	O
directly	O
or	O
subscribed	O
to	O
as	O
podcasts	B-Operating_System
via	O
RSS	O
through	O
any	O
podcatcher	B-Application
like	O
Juice	B-Application
,	O
Stitcher	B-Application
or	O
iTunes	B-Operating_System
.	O
</s>
<s>
The	O
service	O
also	O
provides	O
promotional	O
badges	O
and	O
flash	O
player	O
code	O
for	O
placement	O
on	O
blogs	O
,	O
Twitter	B-Application
,	O
Facebook	B-Application
and	O
other	O
Social	O
networking	O
sites	O
.	O
</s>
<s>
As	O
of	O
February	O
1	O
,	O
2011	O
,	O
only	O
30-minute	O
podcasts	B-Operating_System
will	O
be	O
free	O
to	O
broadcast	O
,	O
and	O
the	O
ability	O
to	O
stream	O
longer	O
than	O
30-minutes	O
will	O
require	O
a	O
monthly	O
subscription	O
service	O
.	O
</s>
<s>
Cinch	O
allows	O
anyone	O
to	O
dial	O
a	O
"	O
Cinch	O
number	O
"	O
and	O
record	O
a	O
podcast	B-Operating_System
with	O
a	O
built-in	O
RSS	O
feed	O
without	O
any	O
preregistration	O
or	O
prior	O
setup	O
.	O
</s>
<s>
Howard	O
Kurtz	O
,	O
in	O
his	O
"	O
Media	O
Notes	O
"	O
column	O
in	O
The	O
Washington	O
Post	O
,	O
wrote	O
about	O
BlogTalkRadio	B-Application
that	O
"	O
The	O
process	O
is	O
nearly	O
idiot-proof	O
.	O
</s>
<s>
Listeners	O
can	O
download	O
a	O
podcast	B-Operating_System
version	O
later	O
 [ ... ] 	O
a	O
populist	O
force	O
in	O
cyberspace.	O
"	O
</s>
<s>
Condé	O
Nast	O
Portfolio	O
referred	O
to	O
BlogTalkRadio	B-Application
as	O
a	O
site	O
that	O
"	O
has	O
become	O
the	O
dominant	O
player	O
in	O
the	O
latest	O
media	O
trend	O
,	O
one	O
that	O
allows	O
anyone	O
with	O
a	O
Web	O
connection	O
to	O
host	O
a	O
talk	O
show	O
on	O
any	O
topic	O
at	O
any	O
time	O
of	O
day	O
.	O
</s>
<s>
In	O
the	O
same	O
article	O
,	O
however	O
,	O
the	O
profitability	O
of	O
the	O
service	O
was	O
called	O
into	O
question	O
as	O
BlogTalkRadio	B-Application
was	O
then	O
operating	O
at	O
a	O
loss	O
.	O
</s>
