<s>
Blippar	B-Application
,	O
which	O
was	O
one	O
of	O
the	O
UK	O
's	O
first	O
tech	O
unicorns	O
,	O
specialises	O
in	O
augmented	B-General_Concept
reality	I-General_Concept
(	O
AR	O
)	O
content	O
creation	O
and	O
publishing	O
to	O
smartphones	O
and	O
the	O
web	O
.	O
</s>
<s>
Blippar	B-Application
's	O
product	O
offerings	O
include	O
in-house	O
bespoke	O
AR	O
content	O
creation	O
,	O
with	O
a	O
focus	O
on	O
mobile	O
and	O
WebAR	O
,	O
and	O
a	O
proprietary	O
content	O
creation	O
and	O
publishing	O
platform	O
,	O
Blippbuilder	O
,	O
that	O
enables	O
users	O
to	O
create	O
and	O
publish	O
AR	O
content	O
themselves	O
.	O
</s>
<s>
Blippar	B-Application
has	O
created	O
AR	O
campaigns	O
for	O
partners	O
that	O
include	O
GSK	O
,	O
Porsche	O
,	O
Jaguar	O
Land	O
Rover	O
,	O
PepsiCo	O
,	O
Cadbury	O
,	O
L’Oréal	O
,	O
and	O
Procter	O
&	O
Gamble	O
.	O
</s>
<s>
These	O
campaigns	O
have	O
also	O
included	O
the	O
world	O
's	O
first	O
AR	O
product	O
launch	O
,	O
delivered	O
in	O
partnership	O
with	O
OnePlus	B-Application
Nord	I-Application
.	O
</s>
<s>
Blippar	B-Application
was	O
founded	O
in	O
2011	O
by	O
Ambarish	O
Mitra	O
,	O
Omar	O
Tayeb	O
and	O
Steve	O
Spencer	O
,	O
after	O
a	O
discussion	O
about	O
the	O
possibility	O
of	O
Queen	O
Elizabeth	O
II	O
‘	O
coming	O
to	O
life’	O
from	O
a	O
twenty	O
pound	O
note	O
.	O
</s>
<s>
At	O
its	O
launch	O
on	O
Android	B-Application
and	O
iOS	B-Application
in	O
August	O
2011	O
,	O
Blippar	B-Application
teamed	O
up	O
with	O
Cadbury	O
,	O
to	O
invite	O
chocolate	O
fans	O
to	O
play	O
an	O
AR	O
game	O
triggered	O
by	O
its	O
packaging	O
.	O
</s>
<s>
From	O
then	O
,	O
Blippar	B-Application
has	O
worked	O
with	O
various	O
brands	O
and	O
campaigns	O
.	O
</s>
<s>
In	O
2014	O
it	O
launched	O
a	O
new	O
platform	O
for	O
Google	B-Application
Glass	I-Application
,	O
enabling	O
developers	O
to	O
create	O
AR	O
games	O
using	O
a	O
person	O
's	O
eyes	O
to	O
control	O
gameplay	O
.	O
</s>
<s>
In	O
2015	O
,	O
Blippar	B-Application
launched	O
an	O
R&D	O
lab	O
to	O
explore	O
“	O
innovative	O
use	O
cases	O
”	O
–	O
not	O
just	O
for	O
AR	O
,	O
but	O
also	O
for	O
virtual	B-Application
reality	I-Application
(	O
VR	O
)	O
.	O
</s>
<s>
By	O
the	O
time	O
of	O
its	O
$54	O
million	O
Series	O
D	O
round	O
of	O
funding	O
in	O
early	O
2016	O
,	O
Blippar	B-Application
had	O
been	O
doubling	O
down	O
on	O
its	O
broader	O
machine	O
learning	O
and	O
AI	O
efforts	O
,	O
with	O
60	O
engineers	O
in	O
its	O
San	O
Francisco	O
and	O
Mountain	O
View	O
offices	O
,	O
and	O
300	O
employees	O
spread	O
across	O
14	O
offices	O
globally	O
.	O
</s>
<s>
Although	O
Blippar	B-Application
was	O
one	O
of	O
AR	O
's	O
early	O
pioneers	O
,	O
it	O
was	O
ahead	O
of	O
its	O
time	O
when	O
it	O
was	O
founded	O
in	O
2011	O
and	O
the	O
company	O
was	O
placed	O
into	O
administration	O
in	O
December	O
2018	O
.	O
</s>
<s>
Blippar	B-Application
was	O
bought	O
out	O
of	O
administration	O
in	O
early	O
2019	O
,	O
when	O
it	O
sold	O
its	O
IP	O
assets	O
to	O
an	O
investment	O
firm	O
headed	O
by	O
Nick	O
Candy	O
.	O
</s>
<s>
In	O
2021	O
,	O
Blippar	B-Application
secured	O
a	O
$5	O
million	O
(	O
approx	O
€3.6	O
million	O
)	O
funding	O
in	O
a	O
pre-Series	O
A	O
round	O
,	O
co-led	O
by	O
Chroma	O
Ventures	O
,	O
the	O
investment	O
arm	O
of	O
Paddy	O
Burns’	O
and	O
Chris	O
van	O
der	O
Kuyl	O
's	O
gaming	O
company	O
4J	O
Studios	O
,	O
and	O
West	O
Coast	O
Capital	O
;	O
the	O
private	O
equity	O
arm	O
of	O
Scottish	O
entrepreneur	O
Sir	O
Tom	O
Hunter	O
and	O
family	O
.	O
</s>
<s>
Blippar	B-Application
has	O
been	O
ranked	O
in	O
CNBC	O
’s	O
global	O
‘	O
Disruptor	O
50’	O
list	O
,	O
as	O
well	O
as	O
being	O
named	O
top	O
Business	O
Innovator	O
by	O
Bloomberg	O
,	O
and	O
most	O
innovative	O
AR	O
company	O
by	O
Fast	O
Company	O
in	O
2018	O
.	O
</s>
<s>
Blippar	B-Application
has	O
won	O
awards	O
including	O
best	O
AR	O
app	O
at	O
Mobile	O
World	O
Congress	O
in	O
2017	O
.	O
</s>
