<s>
Blackout	B-Application
Tuesday	I-Application
was	O
a	O
collective	O
action	O
to	O
protest	O
racism	O
and	O
police	O
brutality	O
.	O
</s>
<s>
Blackout	B-Application
Tuesday	I-Application
stemmed	O
off	O
of	O
the	O
original	O
initiative	O
created	O
by	O
music	O
executives	O
Brianna	O
Agyemang	O
and	O
Jamila	O
Thomas	O
,	O
Senior	O
Director	O
of	O
Marketing	O
at	O
Atlantic	O
Records	O
.	O
</s>
<s>
Spotify	B-Application
announced	O
it	O
would	O
be	O
adding	O
an	O
8-minute	O
and	O
46-second	O
moment	O
of	O
silence	O
to	O
certain	O
podcasts	O
and	O
playlists	O
for	O
the	O
day	O
.	O
</s>
<s>
Apple	B-Operating_System
Music	I-Operating_System
stripped	O
down	O
and	O
took	O
over	O
the	O
"	O
Browse	O
"	O
,	O
"	O
For	O
You	O
"	O
,	O
and	O
"	O
Radio	O
"	O
tabs	O
and	O
replaced	O
them	O
with	O
a	O
single	O
radio	O
streaming	O
station	O
in	O
celebration	O
of	O
Black	O
music	O
.	O
</s>
<s>
On	O
Facebook	B-Application
and	O
Instagram	B-Application
,	O
users	O
participated	O
by	O
posting	O
a	O
single	O
photo	O
of	O
a	O
black	O
square	O
alongside	O
the	O
hashtag	O
#blackouttuesday	O
.	O
</s>
<s>
Organizations	O
supporting	O
Blackout	B-Application
Tuesday	I-Application
suggested	O
that	O
the	O
day	O
could	O
be	O
an	O
opportunity	O
for	O
reflection	O
on	O
racism	O
and	O
the	O
effects	O
of	O
racism	O
on	O
society	O
.	O
</s>
<s>
It	O
was	O
also	O
proposed	O
that	O
this	O
day	O
be	O
used	O
as	O
“	O
a	O
day	O
to	O
disconnect	O
from	O
work	O
and	O
reconnect	O
with	O
our	O
community	O
”	O
via	O
“	O
an	O
urgent	O
step	O
of	O
action	O
to	O
provoke	O
accountability	O
and	O
change.	O
”	O
"	O
Blackout	B-Application
Tuesday	I-Application
"	O
was	O
originally	O
conceived	O
as	O
a	O
music-industry	O
protest	O
,	O
according	O
to	O
Rolling	O
Stone	O
,	O
and	O
Jamila	O
Thomas	O
and	O
Brianna	O
Agyemang	O
of	O
Atlantic	O
Records	O
meant	O
it	O
to	O
be	O
a	O
call	O
for	O
the	O
industry	O
to	O
"	O
not	O
conduct	O
business	O
as	O
usual.	O
"	O
</s>
<s>
Some	O
users	O
posted	O
the	O
black	O
square	O
image	O
using	O
the	O
hashtag	O
#blackouttuesday	O
,	O
#blacklivesmatter	O
or	O
#BLM	O
(	O
an	O
abbreviation	O
of	O
the	O
latter	O
)	O
,	O
which	O
in	O
turn	O
led	O
users	O
who	O
were	O
searching	O
for	O
or	O
tracking	O
those	O
hashtags	O
to	O
find	O
nothing	O
but	O
solid	O
black	O
images	O
.	O
</s>
<s>
Other	O
users	O
pointed	O
to	O
those	O
participating	O
in	O
the	O
Blackout	B-Application
Tuesday	I-Application
event	O
,	O
but	O
not	O
involving	O
themselves	O
in	O
other	O
forms	O
of	O
activism	O
,	O
such	O
as	O
protesting	O
or	O
donating	O
,	O
as	O
being	O
performative	O
in	O
their	O
activism	O
.	O
</s>
<s>
Blackout	B-Application
Tuesday	I-Application
was	O
criticized	O
as	O
a	O
form	O
of	O
virtue	O
signalling	O
for	O
the	O
initiative	O
's	O
"	O
lack	O
of	O
clarity	O
and	O
direction	O
"	O
.	O
</s>
