<s>
Bing	B-Application
for	O
mobile	O
(	O
formerly	O
Live	B-Application
Search	I-Application
Mobile	O
)	O
is	O
a	O
search	O
tool	O
for	O
handheld	B-Application
mobile	B-Application
devices	I-Application
from	O
Microsoft	O
as	O
part	O
of	O
their	O
Bing	B-Application
search	I-Application
engine	I-Application
.	O
</s>
<s>
It	O
is	O
designed	O
for	O
mobile	B-Application
device	I-Application
displays	O
.	O
</s>
<s>
Bing	B-Application
Mobile	I-Application
is	O
built	O
into	O
Windows	B-Operating_System
Mobile	I-Operating_System
and	O
Windows	B-Protocol
Phone	I-Protocol
as	O
proprietary	O
software	O
,	O
accessed	O
via	O
the	O
Search	O
key	O
on	O
Windows	B-Protocol
Phone	I-Protocol
7	O
and	O
Windows	B-Protocol
Phone	I-Protocol
8	O
devices	O
.	O
</s>
<s>
It	O
is	O
also	O
available	O
on	O
Windows	B-Protocol
Phone	I-Protocol
8.1	I-Protocol
(	O
and	O
integrated	O
with	O
Microsoft	B-Application
Cortana	I-Application
where	O
available	O
)	O
,	O
and	O
can	O
be	O
downloaded	O
for	O
other	O
platforms	O
,	O
including	O
and	O
Android	B-Application
.	O
</s>
<s>
With	O
the	O
launch	O
of	O
Windows	B-Protocol
Phone	I-Protocol
,	O
the	O
new	O
operating	O
system	O
included	O
the	O
Bing	B-Application
Hub	O
,	O
a	O
centralised	O
hub	O
for	O
contextual	O
web	B-Application
searches	I-Application
and	O
Bing	B-Application
Maps	I-Application
for	O
navigation	O
built-in	O
which	O
gained	O
some	O
additional	O
features	O
such	O
as	O
showing	O
users	O
real-time	O
traffic	O
updates	O
,	O
street-view	O
photos	O
,	O
3D	O
graphics	O
,	O
and	O
directions	O
.	O
</s>
<s>
To	O
make	O
Windows	B-Protocol
Phone	I-Protocol
hardware	O
more	O
uniform	O
Microsoft	O
requires	O
all	O
Windows	B-Protocol
Phones	I-Protocol
feature	O
a	O
dedicated	O
"	O
Search	O
button	O
"	O
that	O
opens	O
up	O
Bing	B-Application
Mobile	I-Application
.	O
</s>
<s>
With	O
Windows	B-Protocol
Phone	I-Protocol
7.5	O
,	O
the	O
first	O
major	O
update	O
to	O
Windows	B-Protocol
Phone	I-Protocol
Microsoft	O
included	O
several	O
new	O
features	O
to	O
the	O
Bing	B-Application
Hub	O
including	O
the	O
new	O
Bing	B-Application
Vision	I-Application
application	O
that	O
allows	O
users	O
to	O
scan	O
QR	O
Codes	O
,	O
books	O
,	O
price	O
tags	O
,	O
and	O
various	O
other	O
items	O
but	O
unlike	O
Google	O
Goggles	O
,	O
can	O
not	O
scan	O
any	O
object	O
due	O
to	O
its	O
limited	O
functionality	O
,	O
other	O
than	O
scanning	O
objects	O
Bing	B-Application
Vision	I-Application
comes	O
with	O
a	O
built-in	O
version	O
of	O
the	O
Bing	B-Application
Translator	I-Application
that	O
can	O
scan	O
texts	O
and	O
translate	O
it	O
into	O
the	O
phone	O
's	O
language	O
,	O
Engadget	B-Application
did	O
a	O
test	O
they	O
scanned	O
the	O
back	O
cover	O
a	O
book	O
and	O
it	O
only	O
picked	O
up	O
about	O
90	O
percent	O
of	O
the	O
words	O
in	O
the	O
summary	O
after	O
the	O
text	O
was	O
found	O
,	O
Bing	B-Application
Vision	I-Application
's	O
translation	O
feature	O
supports	O
26	O
languages	O
.	O
</s>
<s>
Bing	B-Application
Maps	I-Application
also	O
received	O
new	O
features	O
namely	O
the	O
Bing	B-Application
Local	I-Application
Scout	O
which	O
takes	O
a	O
look	O
at	O
businesses	O
around	O
the	O
user	O
's	O
location	O
and	O
gives	O
them	O
a	O
list	O
of	O
local	O
restaurants	O
,	O
bars	O
,	O
and	O
shopping	O
centres	O
.	O
</s>
<s>
The	O
Bing	B-Application
Hub	O
can	O
also	O
open	O
up	O
Bing	B-Application
Local	I-Application
Scout	O
and	O
got	O
a	O
new	O
feature	O
added	O
in	O
Windows	B-Protocol
Phone	I-Protocol
7.5	O
called	O
Bing	B-Application
Audio	I-Application
,	O
a	O
service	O
similar	O
to	O
Shazam	B-Application
which	O
can	O
recognise	O
songs	O
and	O
show	O
the	O
album	O
in	O
the	O
Zune	O
Marketplace	O
.	O
</s>
<s>
A	O
notable	O
difference	O
between	O
the	O
Bing	B-Application
Hub	O
and	O
the	O
website	O
is	O
the	O
lack	O
of	O
Bing	B-Application
Travel	O
.	O
</s>
<s>
With	O
the	O
launch	O
of	O
Windows	B-Protocol
Phone	I-Protocol
8	O
,	O
Microsoft	O
did	O
not	O
include	O
any	O
major	O
updates	O
to	O
the	O
Bing	B-Application
Hub	O
,	O
but	O
Microsoft	O
later	O
included	O
a	O
new	O
Bing	B-Application
suite	O
of	O
applications	O
.	O
</s>
<s>
Bing	B-Application
News	O
a	O
customisable	O
news	O
aggregator	O
which	O
features	O
headlines	O
and	O
videos	O
of	O
breaking	O
news	O
and	O
allows	O
users	O
to	O
track	O
specific	O
story	O
categories	O
,	O
topics	O
,	O
or	O
news	O
sources	O
.	O
</s>
<s>
Bing	B-Application
Sports	O
which	O
shows	O
sports	O
headlines	O
and	O
games	O
featuring	O
8	O
categories	O
:	O
recent	O
scores	O
,	O
top	O
sports	O
headlines	O
,	O
videos	O
,	O
photos	O
,	O
schedules	O
,	O
standings	O
,	O
and	O
statistics	O
.	O
</s>
<s>
Bing	B-Application
Weather	O
which	O
in	O
up-to-date	O
conditions	O
,	O
temperature	O
,	O
precipitation	O
,	O
and	O
wind	O
.	O
</s>
<s>
And	O
Bing	B-Application
Finance	O
which	O
showcases	O
financial	O
news	O
,	O
market	O
information	O
,	O
currency	O
conversion	O
rates	O
,	O
stock	O
option	O
updates	O
,	O
and	O
customisable	O
interactive	O
charts	O
for	O
American	O
markets	O
.	O
</s>
<s>
Subsequently	O
,	O
Microsoft	O
launched	O
Bing	B-Application
Travel	O
,	O
Bing	B-Application
Food	O
&	O
Drink	O
,	O
and	O
Bing	B-Application
Health	O
&	O
Fitness	O
applications	O
which	O
alongside	O
the	O
original	O
suite	O
of	O
mobile	O
apps	O
were	O
all	O
rebranded	O
under	O
the	O
MSN	B-Protocol
brand	O
in	O
2014	O
.	O
</s>
<s>
In	O
Windows	B-Protocol
Phone	I-Protocol
8.1	I-Protocol
Microsoft	O
introduced	O
Cortana	B-Application
to	O
select	O
markets	O
,	O
Cortana	B-Application
is	O
an	O
intelligent	B-Protocol
personal	I-Protocol
assistant	I-Protocol
built	O
on	O
top	O
of	O
the	O
Bing	B-Application
Hub	O
's	O
Microsoft	O
TellMe	O
voice	O
features	O
.	O
</s>
<s>
Cortana	B-Application
responds	O
to	O
a	O
set	O
of	O
commands	O
such	O
as	O
setting	O
alarms	O
,	O
reminders	O
,	O
making	O
suggestions	O
based	O
on	O
the	O
user	O
's	O
daily	O
habits	O
and	O
frequented	O
places	O
,	O
notify	O
about	O
the	O
weather	O
,	O
turn	O
up	O
the	O
latest	O
headlines	O
and	O
news	O
on	O
the	O
user	O
's	O
personal	O
interests	O
,	O
a	O
"	O
do	O
not	O
disturb	O
me	O
"	O
feature	O
named	O
Quiet	O
hours	O
which	O
can	O
set	O
exceptions	O
for	O
contacts	O
in	O
the	O
user	O
's	O
inner	O
circle	O
,	O
predict	O
sports	O
events	O
and	O
tell	O
jokes	O
.	O
</s>
<s>
For	O
users	O
who	O
enabled	O
Cortana	B-Application
Bing	O
Audio/Bing	O
Music	O
remains	O
included	O
built	O
into	O
Cortana	B-Application
's	O
Hub	O
but	O
Bing	B-Application
Vision	I-Application
becomes	O
only	O
accessible	O
via	O
the	O
Microsoft	O
Camera	O
by	O
selecting	O
lenses	O
.	O
</s>
<s>
A	O
common	O
criticism	O
against	O
Cortana	B-Application
is	O
that	O
it	O
does	O
not	O
understand	O
or	O
respond	O
to	O
queries	O
as	O
well	O
as	O
other	O
digital	O
assistants	O
does	O
and	O
will	O
open	O
up	O
a	O
Bing	B-Application
search	I-Application
result	O
when	O
it	O
does	O
not	O
understand	O
the	O
question	O
.	O
</s>
<s>
Exclusive	O
to	O
Microsoft	O
Lumia	O
devices	O
with	O
the	O
Lumia	O
Denim	O
update	O
is	O
the	O
"	O
Hey	O
Cortana	B-Application
"	O
feature	O
which	O
allows	O
users	O
to	O
open	O
Cortana	B-Application
with	O
voice	O
activation	O
while	O
their	O
Windows	B-Protocol
Phone	I-Protocol
is	O
in	O
standby	O
mode	O
.	O
</s>
<s>
Mobile	O
browsing	O
allows	O
users	O
to	O
access	O
Bing	B-Application
on	O
their	O
mobile	B-Application
devices	I-Application
through	O
WAP	B-Protocol
or	O
GPRS	O
connection	O
.	O
</s>
<s>
In	O
the	O
U.S.	O
on	O
HTML-ready	O
mobile	B-Application
devices	I-Application
such	O
as	O
iPhone	O
,	O
Android	B-Application
,	O
and	O
touch-screen	O
Windows	B-Protocol
phones	I-Protocol
,	O
further	O
features	O
are	O
available	O
such	O
as	O
automatic	O
location	O
detection	O
(	O
geolocation	O
)	O
,	O
suggested	O
local	O
listings	O
based	O
on	O
location	O
and	O
time	O
of	O
day	O
,	O
the	O
ability	O
to	O
save	O
listings	O
to	O
Favorites	O
,	O
and	O
send	O
that	O
list	O
to	O
friends	O
,	O
cinematic	O
listings	O
with	O
clips	O
and	O
trailers	O
,	O
and	O
sports	O
scores	O
and	O
stats	O
,	O
with	O
real-time	O
updates	O
during	O
games	O
.	O
</s>
<s>
The	O
Mobile	O
Application	O
is	O
available	O
as	O
a	O
Java	B-Language
ME	I-Language
application	O
for	O
non-Windows	O
phones	O
,	O
as	O
a	O
richer	O
.NET	B-Application
Framework	I-Application
application	O
for	O
Windows	B-Protocol
Phones	I-Protocol
,	O
and	O
as	O
an	O
application	O
for	O
BlackBerry	B-Application
OS	I-Application
,	O
Android	B-Application
,	O
iOS	B-Application
,	O
and	O
Binary	B-Application
Runtime	I-Application
Environment	I-Application
for	I-Application
Wireless	I-Application
(	O
BREW	B-Application
)	O
.	O
</s>
<s>
A	O
hub	O
in	O
Windows	B-Protocol
Phone	I-Protocol
7.x	O
and	O
later	O
devices	O
.	O
</s>
<s>
The	O
ability	O
to	O
set	O
the	O
device	O
's	O
lock	O
screen	O
based	O
on	O
Bing	B-Application
's	O
daily	O
images	O
.	O
</s>
<s>
The	O
Bing	B-Application
app	O
is	O
available	O
in	O
the	O
U.S.	O
on	O
a	O
variety	O
of	O
Windows	B-Protocol
phones	I-Protocol
,	O
Android	B-Application
platform	I-Application
devices	O
,	O
all	O
BlackBerry	B-Application
devices	O
,	O
several	O
BREW	B-Application
devices	O
,	O
iPhone	O
and	O
iPod	O
Touch	O
,	O
and	O
Sidekick	B-Application
devices	O
.	O
</s>
<s>
In	O
April	O
2015	O
Microsoft	O
redesigned	O
the	O
Google	B-Application
Android	I-Application
and	O
iOS	B-Application
versions	O
of	O
Bing	B-Application
Mobile	I-Application
and	O
implemented	O
several	O
new	O
"	O
cards	O
"	O
such	O
as	O
the	O
"	O
image	O
of	O
the	O
day	O
card	O
"	O
which	O
shows	O
Bing	B-Application
's	O
rotating	O
images	O
and	O
additional	O
information	O
,	O
the	O
"	O
popular	O
now	O
card	O
"	O
which	O
contains	O
information	O
on	O
the	O
most	O
popular	O
searched	O
items	O
of	O
that	O
day	O
,	O
a	O
"	O
Bing	B-Application
Rewards	O
card	O
"	O
which	O
shows	O
the	O
user	O
's	O
Bing	B-Application
Rewards	O
points	O
and	O
serves	O
as	O
a	O
central	O
hub	O
for	O
Bing	B-Application
's	O
search	O
settings	O
,	O
a	O
"	O
Settings	O
card	O
"	O
where	O
users	O
can	O
alter	O
their	O
Safe	O
Search	O
filter	O
and	O
change	O
what	O
content	O
they	O
can	O
see	O
and	O
which	O
content	O
they	O
do	O
not	O
want	O
to	O
see	O
,	O
and	O
a	O
"	O
Footer	O
card	O
"	O
which	O
gives	O
users	O
the	O
ability	O
to	O
send	O
feedback	O
to	O
Microsoft	O
.	O
</s>
<s>
The	O
Bing	B-Application
app	O
for	O
iOS	B-Application
(	O
iPhone	O
,	O
iPod	O
Touch	O
,	O
iPad	O
)	O
includes	O
these	O
further	O
features	O
:	O
</s>
<s>
In	O
the	O
United	O
States	O
,	O
Microsoft	O
operated	O
a	O
toll-free	O
number	O
(	O
1-800-BING-411	O
or	O
1-800-CALL-411	O
)	O
for	O
directory	O
assistance	O
called	O
Bing	B-Application
411	O
.	O
</s>
<s>
This	O
service	O
was	O
identical	O
,	O
except	O
for	O
the	O
opening	O
message	O
,	O
with	O
the	O
voice	O
search	B-Application
service	I-Application
powered	O
by	O
Tellme	O
on	O
1-800-555-TELL	O
.	O
</s>
<s>
Service	O
on	O
1-800-BING-411	O
and	O
1-800-555-TELL	O
was	O
discontinued	O
on	O
June	O
1	O
,	O
2012	O
.	O
</s>
<s>
This	O
transfers	O
you	O
to	O
AT&T	O
Wireless	O
's	O
"	O
Voice	O
Info	O
"	O
service	O
,	O
an	O
ad	O
supported	O
voice	O
search	B-Application
service	I-Application
still	O
apparently	O
powered	O
by	O
Tellme	O
,	O
that	O
is	O
normally	O
accessed	O
by	O
AT&T	O
Wireless	O
customers	O
by	O
dialing	O
*	O
8	O
(	O
formerly	O
#121	O
)	O
.	O
</s>
