<s>
Big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
models	I-General_Concept
(	O
BDMM	O
)	O
are	O
the	O
artifacts	O
used	O
to	O
measure	O
big	O
data	O
maturity	O
.	O
</s>
<s>
Key	O
organizational	O
areas	O
refer	O
to	O
"	O
people	O
,	O
process	O
and	O
technology	O
"	O
and	O
the	O
subcomponents	O
include	O
alignment	O
,	O
architecture	O
,	O
data	O
,	O
data	B-General_Concept
governance	I-General_Concept
,	O
delivery	O
,	O
development	O
,	O
measurement	O
,	O
program	O
governance	O
,	O
scope	O
,	O
skills	O
,	O
sponsorship	O
,	O
statistical	O
modelling	O
,	O
technology	O
,	O
value	O
and	O
visualization	O
.	O
</s>
<s>
These	O
include	O
internet-based	O
companies	O
(	O
such	O
as	O
LinkedIn	B-Application
,	O
Facebook	B-Application
,	O
and	O
Amazon	B-Application
)	O
and	O
other	O
non-Internet-based	O
companies	O
,	O
including	O
financial	O
institutions	O
(	O
fraud	O
analysis	O
,	O
real-time	O
customer	O
messaging	O
and	O
behavioral	O
modeling	O
)	O
and	O
retail	O
organizations	O
(	O
click-stream	O
analytics	O
together	O
with	O
self-service	O
analytics	O
for	O
teams	O
)	O
.	O
</s>
<s>
Big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
models	I-General_Concept
can	O
be	O
broken	O
down	O
into	O
three	O
broad	O
categories	O
namely	O
:	O
</s>
<s>
Consisting	O
of	O
an	O
assessment	O
survey	O
,	O
this	O
big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
model	I-General_Concept
assesses	O
an	O
organization	O
's	O
readiness	O
to	O
execute	O
big	O
data	O
initiatives	O
.	O
</s>
<s>
Comparative	O
big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
models	I-General_Concept
aim	O
to	O
benchmark	O
an	O
organization	O
in	O
relation	O
to	O
its	O
industry	O
peers	O
and	O
normally	O
consist	O
of	O
a	O
survey	O
containing	O
quantitative	O
and	O
qualitative	O
information	O
.	O
</s>
<s>
The	O
TDWI	O
big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
model	I-General_Concept
is	O
a	O
model	O
in	O
the	O
current	O
big	O
data	O
maturity	O
area	O
and	O
therefore	O
consists	O
of	O
a	O
significant	O
body	O
of	O
knowledge	O
.	O
</s>
<s>
The	O
Radcliffe	O
big	B-General_Concept
data	I-General_Concept
maturity	I-General_Concept
model	I-General_Concept
,	O
as	O
other	O
models	O
,	O
also	O
consists	O
of	O
distinct	O
maturity	O
levels	O
ranging	O
from	O
:	O
</s>
