<s>
Big	B-Application
Bumpin	I-Application
 '	I-Application
is	O
an	O
advergaming	B-Application
title	O
from	O
Burger	O
King	O
for	O
the	O
Xbox	B-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
video	B-Device
game	I-Device
consoles	I-Device
.	O
</s>
<s>
published	O
by	O
King	B-Application
Games	I-Application
and	O
developed	O
by	O
Blitz	O
Games	O
.	O
</s>
<s>
Big	B-Application
Bumpin	I-Application
is	O
based	O
on	O
bumper	O
cars	O
,	O
featuring	O
characters	O
familiar	O
to	O
Burger	O
King	O
,	O
like	O
the	O
Subservient	O
Chicken	O
,	O
Brooke	O
Burke	O
,	O
and	O
the	O
Burger	O
King	O
himself	O
.	O
</s>
<s>
The	O
game	O
supports	O
up	O
to	O
four	O
players	O
,	O
as	O
well	O
as	O
up	O
to	O
eight	O
using	O
Xbox	B-Application
Live	I-Application
.	O
</s>
<s>
PocketBike	B-Application
Racer	I-Application
,	O
Sneak	B-Application
King	I-Application
,	O
and	O
Big	O
Bumpin'''	O
were	O
all	O
created	O
in	O
just	O
seven	O
months	O
and	O
were	O
considered	O
to	O
be	O
of	O
such	O
high	O
quality	O
that	O
they	O
were	O
pulled	O
from	O
Xbox	B-Application
Live	I-Application
Arcade	O
to	O
be	O
sold	O
as	O
a	O
'	O
box	O
product	O
 '	O
directly	O
in	O
Burger	O
King	O
stores	O
in	O
North	O
America	O
.	O
</s>
<s>
The	O
origin	O
of	O
three	O
Burger	O
King-themed	O
Xbox	B-Operating_System
Games	O
came	O
about	O
in	O
Cannes	O
when	O
senior	O
executives	O
from	O
Microsoft	O
and	O
Burger	O
King	O
met	O
at	O
the	O
awards	O
for	O
the	O
I	O
Love	O
Bees	O
and	O
Subservient	O
Chicken	O
advertising	O
campaigns	O
.	O
</s>
<s>
Microsoft	O
wanted	O
the	O
Xbox	B-Operating_System
games	O
to	O
be	O
fun	O
for	O
the	O
players	O
and	O
that	O
the	O
environment	O
would	O
be	O
a	O
Burger	O
King-themed	O
context	O
not	O
be	O
reduced	O
to	O
simply	O
pushing	O
its	O
brand	O
.	O
</s>
<s>
In	O
an	O
interview	O
with	O
Gamasutra	O
,	O
Philip	O
Oliver	O
stated	O
that	O
he	O
was	O
talking	O
with	O
Microsoft	O
's	O
Xbox	B-Application
Live	I-Application
Arcade	O
portfolio	O
manager	O
,	O
Ross	O
Erickson	O
and	O
had	O
an	O
interest	O
in	O
developing	O
Xbox	B-Application
Live	I-Application
games	O
,	O
but	O
lacked	O
funding	O
as	O
an	O
independent	O
developer	O
.	O
</s>
<s>
Gamasutra	O
's	O
interviewer	O
,	O
Brandon	O
Sheffield	O
,	O
noted	O
the	O
odd	O
choice	O
of	O
an	O
American	O
company	O
using	O
a	O
British	O
developer	O
,	O
but	O
Oliver	O
explained	O
that	O
Burger	O
King	O
was	O
familiar	O
with	O
their	O
first	B-Application
Xbox	I-Application
release	O
Fuzion	B-Application
Frenzy	I-Application
.	O
</s>
<s>
The	O
development	O
began	O
as	O
Xbox	B-Application
Live	I-Application
games	O
,	O
but	O
Burger	O
King	O
wanted	O
the	O
games	O
to	O
also	O
be	O
playable	O
on	O
the	O
Xbox	B-Operating_System
,	O
but	O
the	O
console	O
platform	O
was	O
not	O
able	O
to	O
access	O
Xbox	B-Application
Live	I-Application
Arcade	O
.	O
</s>
<s>
When	O
advised	O
of	O
the	O
difficulty	O
in	O
the	O
production	O
,	O
Burger	O
King	O
explained	O
that	O
it	O
would	O
be	O
able	O
to	O
get	O
approval	O
from	O
Microsoft	O
and	O
that	O
both	O
the	O
Xbox	B-Operating_System
and	O
Xbox360	B-Operating_System
versions	O
of	O
the	O
game	O
should	O
be	O
available	O
on	O
the	O
same	O
disc	O
.	O
</s>
<s>
Blitz	O
Games	O
assigned	O
two	O
project	O
managers	O
for	O
the	O
games	O
,	O
Chris	O
Swan	O
and	O
John	O
Jarvis	O
,	O
who	O
held	O
daily	O
conference	O
calls	O
with	O
Burger	O
King	O
and	O
Microsoft	O
's	O
Xbox	B-Operating_System
division	O
throughout	O
the	O
project	O
.	O
</s>
<s>
Blitz	O
Games	O
had	O
staff	O
of	O
fifteen	O
people	O
working	O
on	O
the	O
original	O
Xbox360	B-Operating_System
games	O
grew	O
to	O
nearly	O
sixty	O
persons	O
after	O
Burger	O
King	O
increased	O
the	O
contract	O
and	O
budget	O
for	O
the	O
games	O
.	O
</s>
<s>
The	O
task	O
of	O
producing	O
two	O
different	O
versions	O
were	O
made	O
easier	O
by	O
Blitz	O
Games	O
 '	O
production	O
toolchain	O
that	O
had	O
built-in	O
compatibility	O
for	O
Xbox	B-Operating_System
and	O
the	O
developers	O
able	O
to	O
adjust	O
the	O
game	O
with	O
appropriate	O
hardware	O
coding	O
that	O
had	O
already	O
been	O
previously	O
developed	O
by	O
the	O
company	O
.	O
</s>
<s>
Both	O
masters	O
of	O
the	O
games	O
are	O
included	O
on	O
the	O
discs	O
,	O
Oliver	O
guesses	O
that	O
the	O
Xbox	B-Operating_System
and	O
Xbox360	B-Operating_System
were	O
able	O
to	O
launch	O
the	O
specific	O
executable	O
based	O
on	O
file	O
name	O
because	O
each	O
disc	O
contains	O
two	O
separate	O
masters	O
and	O
two	O
separate	O
sets	O
of	O
assets	O
.	O
</s>
<s>
Oliver	O
judged	O
that	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
's	O
graphics	O
were	O
twice	O
as	O
good	O
as	O
the	O
Xbox	B-Operating_System
,	O
but	O
was	O
far	O
from	O
utilizing	O
the	O
full	O
performance	O
of	O
the	O
Xbox360	B-Operating_System
hardware	O
.	O
</s>
<s>
ReleaseBig	O
Bumpin	O
was	O
one	O
of	O
three	O
promotional	O
Burger	O
King-themed	O
releases	O
for	O
winter	O
2006	O
,	O
the	O
other	O
two	O
games	O
were	O
Sneak	B-Application
King	I-Application
and	O
PocketBike	B-Application
Racer	I-Application
.	O
</s>
<s>
It	O
was	O
reported	O
that	O
more	O
than	O
3.2	O
million	O
copies	O
were	O
sold	O
,	O
Big	B-Application
Bumpin	I-Application
sales	O
by	O
itself	O
were	O
not	O
given	O
,	O
in	O
Game	O
Developers	O
April	O
2007	O
issue	O
.	O
</s>
<s>
The	O
success	O
of	O
the	O
project	O
,	O
including	O
Big	B-Application
Bumpin	I-Application
was	O
noted	O
as	O
a	O
key	O
part	O
of	O
Burger	O
King	O
's	O
40%	O
increase	O
in	O
sales	O
during	O
the	O
quarter	O
and	O
it	O
was	O
affirmed	O
by	O
Russell	O
Klein	O
that	O
Burger	O
King	O
attributed	O
the	O
majority	O
of	O
that	O
success	O
to	O
the	O
project	O
.	O
</s>
