<s>
BeReal	B-Algorithm
(	O
stylized	O
as	O
BeReal	B-Algorithm
.	I-Algorithm
)	O
</s>
<s>
The	O
name	O
"	O
BeReal	B-Algorithm
"	O
is	O
a	O
double	O
entendre	O
.	O
</s>
<s>
Its	O
primary	O
reference	O
relates	O
to	O
its	O
focus	O
on	O
users	O
uploading	O
unpolished	O
photos	O
,	O
while	O
also	O
being	O
a	O
pun	B-Application
of	O
the	O
term	O
b-reel	O
.	O
</s>
<s>
According	O
to	O
the	O
app	O
's	O
description	O
on	O
Apple	B-Application
's	I-Application
App	I-Application
Store	I-Application
,	O
BeReal	B-Algorithm
encourages	O
its	O
users	O
to	O
"	O
show	O
their	O
friends	O
who	O
they	O
really	O
are	O
,	O
for	O
once	O
,	O
"	O
by	O
removing	O
filters	O
and	O
opportunities	O
to	O
stage	O
or	O
edit	O
photos	O
.	O
</s>
<s>
The	O
app	O
was	O
developed	O
by	O
Alexis	O
Barreyat	O
,	O
a	O
former	O
employee	O
of	O
GoPro	B-Device
,	O
and	O
Kevin	O
Perreau	O
.	O
</s>
<s>
In	O
April	O
2022	O
,	O
BeReal	B-Algorithm
received	O
a	O
$30	O
million	O
funding	O
round	O
led	O
by	O
Andreessen	O
Horowitz	O
and	O
Accel	O
.	O
</s>
<s>
In	O
May	O
2022	O
,	O
BeReal	B-Algorithm
secured	O
$85	O
million	O
in	O
a	O
funding	O
round	O
led	O
by	O
Yuri	O
Milner	O
's	O
DST	O
Global	O
,	O
increasing	O
its	O
valuation	O
to	O
about	O
$600	O
million	O
.	O
</s>
<s>
On	O
July	O
25	O
,	O
2022	O
,	O
BeReal	B-Algorithm
topped	O
Apple	O
's	O
free	O
app	O
list	O
in	O
the	O
iOS	B-Application
App	I-Application
Store	I-Application
,	O
and	O
remained	O
until	O
September	O
2022	O
.	O
</s>
<s>
BeReal	B-Algorithm
also	O
received	O
Apple	O
's	O
iPhone	O
App	O
of	O
the	O
Year	O
in	O
2022	O
.	O
</s>
<s>
Once	O
per	O
day	O
,	O
BeReal	B-Algorithm
simultaneously	O
notifies	O
all	O
users	O
that	O
a	O
two-minute	O
window	O
to	O
post	O
is	O
open	O
.	O
</s>
<s>
It	O
asks	O
users	O
to	O
create	O
a	O
post	O
(	O
known	O
eponymously	O
as	O
a	O
"	O
BeReal	B-Algorithm
"	O
)	O
which	O
,	O
using	O
mandatory	O
simultaneous	O
photos	O
from	O
both	O
the	O
front	O
and	O
back	O
cameras	O
,	O
provides	O
a	O
visual	O
depiction	O
of	O
what	O
they	O
are	O
doing	O
in	O
that	O
moment	O
,	O
with	O
an	O
option	O
to	O
caption	O
their	O
post	O
.	O
</s>
<s>
Once	O
the	O
daily	O
notification	O
is	O
sent	O
,	O
users	O
lose	O
the	O
ability	O
to	O
see	O
others	O
 '	O
BeReals	B-Algorithm
from	O
the	O
previous	O
day	O
.	O
</s>
<s>
Furthermore	O
,	O
users	O
cannot	O
see	O
any	O
of	O
the	O
current	O
day	O
's	O
BeReals	B-Algorithm
until	O
they	O
upload	O
their	O
own	O
.	O
</s>
<s>
While	O
on-time	O
BeReals	B-Algorithm
show	O
the	O
time	O
it	O
was	O
uploaded	O
,	O
late	O
BeReals	B-Algorithm
uploaded	O
after	O
the	O
two-minute	O
window	O
only	O
show	O
how	O
late	O
the	O
poster	O
is	O
.	O
</s>
<s>
Other	O
users	O
can	O
also	O
see	O
how	O
many	O
attempts	O
the	O
poster	O
took	O
to	O
take	O
the	O
BeReal	B-Algorithm
,	O
as	O
well	O
as	O
their	O
location	O
when	O
the	O
BeReal	B-Algorithm
was	O
taken	O
.	O
</s>
<s>
Users	O
only	O
get	O
one	O
chance	O
to	O
delete	O
their	O
BeReal	B-Algorithm
and	O
post	O
another	O
one	O
,	O
and	O
they	O
cannot	O
post	O
more	O
than	O
one	O
at	O
any	O
time	O
.	O
</s>
<s>
BeReal	B-Algorithm
also	O
features	O
a	O
'	O
Discovery	O
 '	O
section	O
,	O
whereby	O
users	O
are	O
given	O
the	O
option	O
to	O
share	O
to	O
a	O
much	O
wider	O
,	O
public	O
audience	O
.	O
</s>
<s>
Because	O
of	O
its	O
daily	O
cycle	O
of	O
engagement	O
,	O
it	O
has	O
been	O
compared	O
to	O
Wordle	B-Application
,	O
which	O
gained	O
popularity	O
earlier	O
in	O
2022	O
.	O
</s>
<s>
It	O
also	O
supports	O
a	O
platform	O
similar	O
to	O
Snapchat	B-Application
with	O
a	O
theme	O
of	O
impermanence	O
and	O
brevity	O
.	O
</s>
<s>
BeReal	B-Algorithm
has	O
been	O
described	O
as	O
designed	O
to	O
compete	O
with	O
Instagram	B-Application
while	O
simultaneously	O
de-emphasising	O
social	O
media	O
addiction	O
and	O
overuse	O
.	O
</s>
<s>
Marketing	O
material	O
from	O
the	O
company	O
warned	O
that	O
the	O
app	O
"	O
can	O
be	O
addictive	O
"	O
but	O
also	O
stated	O
that	O
"	O
BeReal	B-Algorithm
wo	O
n't	O
make	O
you	O
famous.	O
"	O
</s>
<s>
Jacob	O
Arnott	O
,	O
managing	O
director	O
of	O
social	O
agency	O
We	O
the	O
People	O
,	O
describes	O
BeReal	B-Algorithm
as	O
"	O
an	O
anti-Instagram	O
"	O
due	O
to	O
its	O
raw	O
and	O
unedited	O
nature	O
.	O
</s>
<s>
The	O
app	O
's	O
foundation	O
on	O
friends	O
rather	O
than	O
followers	O
resembles	O
Facebook	B-Application
's	O
platform	O
of	O
adding	O
friends	O
which	O
comprise	O
the	O
content	O
of	O
user	O
's	O
feed	O
.	O
</s>
<s>
This	O
also	O
resembles	O
Instagram	B-Application
's	O
'	O
close	O
friends	O
 '	O
story	O
feature	O
.	O
</s>
<s>
Further	O
,	O
rather	O
than	O
'	O
liking	O
 '	O
posts	O
,	O
BeReal	B-Algorithm
uses	O
'	O
RealMoji's'	O
which	O
involves	O
taking	O
a	O
photo	O
to	O
interact	O
with	O
other	O
posts	O
.	O
</s>
<s>
With	O
the	O
popularity	O
of	O
BeReal	B-Algorithm
,	O
other	O
providers	O
have	O
launched	O
similar	O
features	O
.	O
</s>
<s>
In	O
July	O
2022	O
Instagram	B-Application
launched	O
a	O
"	O
Dual	O
Camera	O
"	O
feature	O
similar	O
to	O
BeReal	B-Algorithm
,	O
and	O
in	O
August	O
2022	O
began	O
testing	O
a	O
similar	O
feature	O
called	O
"	O
IG	O
Candid	O
Challenges	O
"	O
where	O
users	O
are	O
prompted	O
to	O
post	O
once	O
a	O
day	O
within	O
two	O
minutes	O
.	O
</s>
<s>
As	O
of	O
September	O
2022	O
,	O
TikTok	B-Application
has	O
also	O
launched	O
a	O
feature	O
called	O
TikTok	B-Application
Now	O
,	O
following	O
the	O
same	O
concept	O
.	O
</s>
<s>
In	O
December	O
2022	O
,	O
similar	O
to	O
Spotify	B-Application
's	O
"	O
Wrapped	O
,	O
"	O
BeReal	B-Algorithm
launched	O
a	O
feature	O
involving	O
a	O
video	O
of	O
a	O
compilation	O
of	O
users	O
 '	O
BeReal	B-Algorithm
posts	O
of	O
2022	O
.	O
</s>
<s>
BeReal	B-Algorithm
is	O
considered	O
to	O
be	O
targeted	O
towards	O
Generation	O
Z	O
users	O
,	O
and	O
attempts	O
to	O
minimize	O
"	O
social	O
media	O
fatigue	O
"	O
,	O
a	O
feeling	O
of	O
numbness	O
and	O
disconnection	O
from	O
reality	O
caused	O
by	O
constant	O
interaction	O
with	O
an	O
idealized	O
version	O
of	O
others	O
.	O
</s>
<s>
Further	O
,	O
BeReal	B-Algorithm
's	O
users	O
have	O
been	O
particularly	O
strong	O
across	O
universities	O
and	O
university-aged	O
students	O
,	O
and	O
the	O
majority	O
of	O
users	O
are	O
in	O
the	O
United	O
States	O
,	O
the	O
United	O
Kingdom	O
,	O
and	O
Germany	O
.	O
</s>
<s>
Jason	O
Koebler	O
,	O
a	O
writer	O
for	O
Vice	O
,	O
wrote	O
that	O
in	O
contrast	O
to	O
Instagram	B-Application
,	O
which	O
presents	O
an	O
unattainable	O
view	O
of	O
people	O
's	O
lives	O
,	O
BeReal	B-Algorithm
instead	O
"	O
makes	O
everyone	O
look	O
extremely	O
boring.	O
"	O
</s>
<s>
Likewise	O
,	O
Dr.	O
Brad	O
Ridout	O
,	O
a	O
behavioral	O
psychologist	O
at	O
the	O
University	O
of	O
Sydney	O
,	O
emphasizes	O
that	O
the	O
"	O
boring	O
"	O
experience	O
is	O
what	O
the	O
creators	O
are	O
targeting	O
for	O
the	O
app	O
and	O
,	O
in	O
response	O
to	O
Instagram	B-Application
's	O
platform	O
of	O
flawlessness	O
,	O
that	O
"	O
perfection	O
is	O
the	O
enemy	O
of	O
happiness	O
"	O
.	O
</s>
<s>
In	O
addition	O
,	O
BeReal	B-Algorithm
's	O
daily	O
two-minute	O
window	O
has	O
been	O
argued	O
to	O
contribute	O
to	O
social	O
media	O
fatigue	O
and	O
a	O
need	O
for	O
self-exposure	O
,	O
as	O
well	O
as	O
constant	O
access	O
to	O
phones	O
.	O
</s>
<s>
As	O
with	O
many	O
other	O
social	O
medias	O
,	O
the	O
popularity	O
of	O
BeReal	B-Algorithm
has	O
led	O
to	O
impacts	O
in	O
the	O
workplace	O
.	O
</s>
<s>
Because	O
of	O
BeReal	B-Algorithm
's	O
foundation	O
of	O
reaching	O
a	O
few	O
segments	O
without	O
going	O
viral	O
,	O
its	O
role	O
in	O
the	O
workplace	O
differs	O
from	O
that	O
of	O
Instagram	B-Application
or	O
TikTok	B-Application
as	O
companies	O
are	O
less	O
likely	O
to	O
use	O
BeReal	B-Algorithm
successfully	O
as	O
a	O
promotional	O
tool	O
.	O
</s>
<s>
However	O
,	O
employees	O
 '	O
BeReal	B-Algorithm
posts	O
could	O
be	O
beneficial	O
for	O
marketing	O
,	O
and	O
companies	O
can	O
benefit	O
as	O
it	O
appeals	O
to	O
millennials	O
and	O
Generation	O
Z	O
.	O
</s>
<s>
BeReal	B-Algorithm
's	O
platform	O
also	O
leads	O
to	O
privacy	O
and	O
confidentiality	O
concerns	O
.	O
</s>
<s>
As	O
for	O
partnering	O
with	O
other	O
companies	O
,	O
BeReal	B-Algorithm
posted	O
a	O
message	O
geared	O
towards	O
the	O
press	O
stating	O
that	O
"	O
working	O
with	O
brands	O
is	O
not	O
 [ their ] 	O
priority	O
"	O
and	O
that	O
their	O
purpose	O
is	O
to	O
connect	O
users	O
rather	O
than	O
monetize	O
the	O
app	O
.	O
</s>
