<s>
Baby	B-Application
Bundle	I-Application
is	O
a	O
parenting	O
mobile	B-Application
app	I-Application
for	O
iPhone	B-Device
and	O
iPad	B-Device
.	O
</s>
<s>
Baby	B-Application
Bundle	I-Application
was	O
founded	O
in	O
the	O
United	O
Kingdom	O
by	O
brothers	O
,	O
Nick	O
and	O
Anthony	O
von	O
Christierson	O
.	O
</s>
<s>
Each	O
worked	O
in	O
investment	O
banking	O
prior	O
to	O
developing	O
Baby	B-Application
Bundle	I-Application
,	O
Nick	O
at	O
Greenhill	O
&	O
Co.	O
,	O
and	O
Anthony	O
at	O
Goldman	O
Sachs	O
.	O
</s>
<s>
The	O
idea	O
for	O
the	O
app	O
came	O
when	O
a	O
friend	O
's	O
wife	O
voiced	O
her	O
frustration	O
over	O
having	O
multiple	O
parenting	O
apps	O
on	O
her	O
smartphone	B-Application
.	O
</s>
<s>
Baby	B-Application
Bundle	I-Application
was	O
launched	O
in	O
the	O
US	O
and	O
Canadian	O
App	O
Stores	O
in	O
April	O
2014	O
.	O
</s>
<s>
In	O
the	O
same	O
month	O
,	O
it	O
became	O
the	O
#1	O
parenting	O
app	O
in	O
iTunes	B-Operating_System
and	O
was	O
featured	O
by	O
Apple	O
as	O
the	O
#1	O
Editor	O
's	O
pick	O
across	O
all	O
categories	O
.	O
</s>
<s>
Baby	B-Application
Bundle	I-Application
raised	O
$1.8	O
m	O
seed	O
round	O
in	O
March	O
2015	O
to	O
fund	O
development	O
.	O
</s>
<s>
Baby	B-Application
Bundle	I-Application
is	O
an	O
app	O
for	O
both	O
the	O
iPhone	B-Device
or	O
iPad	B-Device
and	O
provides	O
smart	O
monitoring	O
tools	O
and	O
trackers	O
for	O
pregnancy	O
and	O
child	O
development	O
.	O
</s>
<s>
The	O
app	O
is	O
free	O
and	O
also	O
include	O
paid	O
premium	O
features	O
like	O
the	O
ability	O
to	O
turn	O
two	O
iPhones	B-Device
running	O
into	O
a	O
baby	O
monitor	O
,	O
a	O
cloud	B-Architecture
service	I-Architecture
to	O
share	O
the	O
child	O
's	O
data	O
with	O
a	O
spouse	O
and	O
the	O
ability	O
to	O
store	O
data	O
on	O
more	O
than	O
one	O
baby	O
.	O
</s>
