<s>
BIVL	B-Application
is	O
a	O
proprietary	O
video	B-Application
on	I-Application
demand	I-Application
(	O
VDM	O
)	O
technology	O
by	O
Sony	O
corporation	O
.	O
</s>
<s>
BIVL	B-Application
stands	O
for	O
BRAVIA	O
Internet	O
Video	O
Link	O
.	O
</s>
<s>
BIVL	B-Application
consists	O
of	O
an	O
internet	O
video	O
service	O
that	O
is	O
accessed	O
via	O
a	O
hardware	O
peripheral	O
that	O
can	O
only	O
be	O
added	O
to	O
compatible	O
Sony	O
BRAVIA	O
TV	O
sets	O
.	O
</s>
<s>
BIVL	B-Application
was	O
launched	O
in	O
February	O
2007	O
,	O
and	O
shipped	O
in	O
July	O
2007	O
to	O
retail	O
.	O
</s>
<s>
At	O
launch	O
,	O
BIVL	B-Application
took	O
the	O
form	O
of	O
a	O
small	O
module	O
that	O
is	O
attached	O
to	O
the	O
back	O
of	O
a	O
compatible	O
BRAVIA	O
TV	O
.	O
</s>
<s>
In	O
mid-2008	O
,	O
Sony	O
announced	O
the	O
addition	O
of	O
Amazon	B-Application
Video	I-Application
on	I-Application
Demand	I-Application
to	O
the	O
service	O
,	O
and	O
in	O
July	O
2009	O
,	O
Sony	O
announced	O
the	O
addition	O
of	O
the	O
Netflix	O
service	O
.	O
</s>
<s>
Initial	O
reviews	O
of	O
the	O
BIVL	B-Application
service	O
were	O
mixed	O
.	O
</s>
<s>
While	O
the	O
BIVL	B-Application
device	O
and	O
service	O
offers	O
an	O
easy	O
way	O
to	O
access	O
video	O
on	O
select	O
Sony	O
TVs	O
,	O
much	O
of	O
the	O
content	O
is	O
already	O
freely	O
available	O
and	O
also	O
available	O
via	O
other	O
devices	O
that	O
had	O
superior	O
UIs	O
and	O
offered	O
better	O
performance	O
.	O
</s>
