<s>
Aurasma	B-General_Concept
was	O
Autonomy	B-General_Concept
's	O
augmented	B-General_Concept
reality	I-General_Concept
platform	O
.	O
</s>
<s>
It	O
was	O
available	O
as	O
a	O
software	B-Application
development	I-Application
kit	I-Application
or	O
as	O
a	O
free	O
app	B-Application
for	O
iOS	B-Application
and	O
Android-based	O
mobile	B-Application
devices	I-Application
.	O
</s>
<s>
Aurasma	B-General_Concept
's	O
image	O
recognition	O
technology	O
used	O
a	O
smartphone	B-Application
's	O
or	O
tablet	B-Device
's	O
camera	O
to	O
recognize	O
real	O
world	O
images	O
,	O
augmenting	O
physical	O
content	O
with	O
animations	O
,	O
videos	O
,	O
3D	O
models	O
and/or	O
web	O
pages	O
.	O
</s>
<s>
Aurasma	B-General_Concept
's	O
augmented	B-General_Concept
reality	I-General_Concept
technology	O
was	O
created	O
in	O
Cambridge	O
,	O
England	O
,	O
by	O
the	O
software	O
company	O
Autonomy	B-General_Concept
,	O
and	O
first	O
demonstrated	O
publicly	O
by	O
Matt	O
Mills	O
in	O
early	O
2011	O
at	O
the	O
MipTV	O
Media	O
Market	O
in	O
Cannes	O
,	O
France	O
.	O
</s>
<s>
On	O
May	O
5	O
,	O
2011	O
"	O
Aurasma	B-General_Concept
Lite	O
"	O
was	O
launched	O
as	O
an	O
application	O
for	O
iPhone	B-Device
,	O
and	O
a	O
version	O
for	O
Android	B-Application
followed	O
on	O
June	O
10	O
,	O
2011	O
.	O
</s>
<s>
In	O
addition	O
to	O
Aurasma	B-General_Concept
's	O
own	O
mobile	B-Application
app	I-Application
,	O
the	O
technology	O
has	O
also	O
been	O
integrated	O
into	O
of	O
other	O
smartphone	B-Application
and	O
tablet	B-Device
applications	O
,	O
the	O
first	O
being	O
created	O
for	O
the	O
2011	O
J	O
.	O
J	O
.	O
Abrams	O
film	O
Super	O
8	O
.	O
</s>
<s>
In	O
December	O
2012	O
,	O
the	O
Aurasma	B-General_Concept
mobile	B-Application
app	I-Application
was	O
updated	O
and	O
"	O
Lite	O
"	O
was	O
dropped	O
from	O
its	O
name	O
.	O
</s>
<s>
In	O
October	O
2011	O
,	O
Aurasma	B-General_Concept
was	O
acquired	O
by	O
Hewlett-Packard	O
Enterprise	O
.	O
</s>
<s>
The	O
app	B-Application
,	O
now	O
under	O
HP	B-General_Concept
Autonomy	I-General_Concept
,	O
was	O
renamed	O
to	O
"	O
HP	O
Reveal.	O
"	O
</s>
<s>
In	O
addition	O
to	O
Aurasma	B-General_Concept
's	O
original	O
content	O
,	O
the	O
company	O
provided	O
white-collar	O
applications	O
,	O
software	B-Application
development	I-Application
kits	I-Application
,	O
and	O
AR	B-General_Concept
campaign	O
tools	O
.	O
</s>
<s>
Though	O
the	O
name	O
was	O
changed	O
to	O
HP	O
Reveal	O
,	O
a	O
web-based	O
service	O
called	O
"	O
Aurasma	B-General_Concept
Studio	O
"	O
was	O
still	O
available	O
for	O
users	O
to	O
create	O
"	O
auras	O
"	O
.	O
</s>
<s>
In	O
September	O
2017	O
,	O
Hewlett-Packard	O
sold	O
Autonomy	B-General_Concept
to	O
Micro	O
Focus	O
,	O
with	O
Micro	O
Focus	O
attempting	O
to	O
merge	O
with	O
HP	B-General_Concept
Autonomy	I-General_Concept
.	O
</s>
<s>
In	O
2011	O
,	O
Aurasma	B-General_Concept
presented	O
by	O
Matt	O
Mills	O
won	O
DEMO	O
's	O
"	O
DEMOgod	O
"	O
and	O
"	O
People	O
's	O
Choice	O
"	O
awards	O
.	O
</s>
<s>
At	O
the	O
Consumer	O
Electronics	O
Show	O
in	O
Las	O
Vegas	O
,	O
Nevada	O
in	O
2012	O
,	O
Aurasma	B-General_Concept
won	O
CNET	O
's	O
"	O
Best	O
of	O
CES	O
Finalist	O
"	O
award	O
.	O
</s>
<s>
At	O
the	O
2012	O
AR	B-General_Concept
Summit	O
Awards	O
,	O
Aurasma	B-General_Concept
won	O
two	O
awards	O
:	O
"	O
Best	O
AR	B-General_Concept
App	B-Application
"	O
and	O
"	O
Best	O
Overall	O
AR.	O
"	O
</s>
<s>
At	O
the	O
2012	O
International	O
Brand	O
Video	O
Awards	O
,	O
Aurasma	B-General_Concept
won	O
the	O
"	O
Award	O
for	O
Technical	O
Innovation	O
"	O
.	O
</s>
<s>
Aurasma-powered	O
apps	O
also	O
earned	O
some	O
awards	O
,	O
including	O
Marvel	O
's	O
win	O
of	O
the	O
2012	O
Mobile	O
Excellence	O
Award	O
"	O
Best	O
App	B-Application
for	O
Entertainment	O
"	O
for	O
its	O
Marvel	O
AR	B-General_Concept
mobile	B-Application
app	I-Application
.	O
</s>
<s>
In	O
2013	O
Jonathan	O
Margolis	O
of	O
the	O
Financial	O
Times	O
described	O
Aurasma	B-General_Concept
as	O
"	O
ambitious	O
but	O
staggeringly	O
useless	O
"	O
.	O
</s>
