<s>
The	O
Apple	B-Application
Media	I-Application
Tool	I-Application
was	O
a	O
multimedia	O
authoring	O
tool	O
and	O
associated	O
programming	O
environment	O
sold	O
by	O
Apple	O
in	O
the	O
late	O
1990s	O
.	O
</s>
<s>
It	O
was	O
primarily	O
aimed	O
at	O
producing	O
multimedia	O
presentations	O
for	O
distribution	O
on	O
CD-ROM	B-Device
and	O
was	O
aimed	O
at	O
graphic	O
designers	O
who	O
did	O
not	O
have	O
programming	O
experience	O
.	O
</s>
<s>
It	O
featured	O
an	O
advanced	O
user	O
interface	O
with	O
an	O
object-oriented	B-Language
user	O
model	O
that	O
made	O
production	O
of	O
rich	O
and	O
complex	O
presentations	O
easy	O
.	O
</s>
<s>
In	O
1997	O
Apple	O
decided	O
to	O
concentrate	O
its	O
multimedia	O
offerings	O
on	O
QuickTime	B-Application
and	O
HyperCard	B-Application
and	O
the	O
rights	O
to	O
AMT	O
returned	O
to	O
Havas	O
.	O
</s>
<s>
Patrick	O
Soquet	O
acquired	O
these	O
rights	O
and	O
co-founded	O
Tribeworks	B-Application
and	O
developed	O
a	O
new	O
tool	O
based	O
on	O
AML	O
,	O
called	O
iShell	B-Application
.	O
</s>
<s>
The	O
major	O
features	O
of	O
the	O
Apple	B-Application
Media	I-Application
Tool	I-Application
were	O
a	O
graphical	O
authoring	O
tool	O
(	O
AMT	O
itself	O
)	O
and	O
an	O
associated	O
programming	O
environment	O
-	O
the	O
Apple	B-Application
Media	I-Application
Tool	I-Application
Programming	O
Environment	O
(	O
AMTPE	O
)	O
which	O
was	O
a	O
compiler	O
and	O
debugger	O
for	O
the	O
underlying	O
Apple	O
Media	O
Language	O
(	O
AML	O
-	O
also	O
known	O
as	O
the	O
Key	O
language	O
)	O
.	O
</s>
<s>
AMT	O
was	O
notable	O
as	O
one	O
of	O
the	O
first	O
authoring	O
systems	O
to	O
support	O
embedding	O
Apple	O
's	O
pioneering	O
QTVR	B-Application
movie	O
format	O
.	O
</s>
<s>
AML	O
is	O
an	O
object-oriented	B-Language
programming	I-Language
language	I-Language
based	O
on	O
Eiffel	B-Language
but	O
specialized	O
for	O
multimedia	O
programming	O
.	O
</s>
<s>
AML	O
is	O
conceptually	O
similar	O
to	O
Java	O
,	O
with	O
a	O
"	O
write	O
once	O
,	O
run	O
anywhere	O
"	O
approach	O
to	O
cross-platform	O
development	O
:	O
it	O
had	O
runtime	O
interpreters	O
for	O
both	O
the	O
classic	B-Application
Mac	I-Application
OS	I-Application
and	O
Windows	B-Application
platforms	O
.	O
</s>
